Everybody is on social media now. OK, that is a slight exaggeration. Only 2 billionof the planet’s 7.2 billion people have active social media accounts. What is even more incredible is that there are almost 1.7 billion active mobile social users now.
Strictly from a business opportunity standpoint, I would like to say, “wow!” How and where else can you reach almost a third of the earth’s population so easily, so cheaply and so personally? It is a marketer’s dream and, if you are doing it right, you should be using social media marketing to dominate your market.
In the Age of Information, social media is one of the most effective tools for brands to generate attention.
Research shows that 81% of Millennials check Twitter at least once a day, while 1.28 billion people log onto Facebook daily.
But unfortunately, there are no trophies just for showing up with social media marketing. Even if you’re putting in hours of work every day to promote your brand, there's no guarantee that you’ll achieve the results you desire.
These five tips can help you bridge the gap between online and offline in terms of social media, and keep you relevant to your consumers in the socially saturated world.
As ubiquitous as social media is in this day and age, more people are turning an apathetic ear to what brands have to say rather than hanging onto their every word on these channels.
That shouldn’t come as a shock to you, though.
Keeping track of your company’s social media accounts isn’t easy, especially if there are more than just a handful. You might have different accounts for different markets (Coca Cola) or for different locations (looking at you, Hilton Hotels), or maybe you’re present on every platform from Ello to WhatsApp.
Back in 2011, a study of corporate social media accounts found that large companies had 178 social media accounts on average. Yep, that’s triple digits.
Kodak Alaris' social media expert explains exactly how to leverage what this role has to offer.
Matt Banner over at OnBlastBlog has put together a great infographic to get your 2016 Social Media Campaign started off right!
- An image sizing cheat sheet for every social platform.
- Keyboard shortcuts to save you precious time.
- The best days to post for each social network.
- Social Media tools you have to be using every day.
Tips & tricks on how to generate more shares.
- How to write the most irresistible headlines.
Over the past year HubSpot has partnered with Guy Kawasaki to bring his social media expertise to the HubSpot audience, and they wanted to share it with you as well! Check out three free awesome resources to help you grow your social media following, and create awesome social media posts to increase engagement and reach.
1. Guy Kawasaki's 10 Tips for Building a Social Media Following [On-demand recording]
Guy has over 7.5 million followers! He must be doing something right. Access his top tips for free in this on-demand recording of Guy Kawasaki on how he grew his social media following.
Access it here: http://bit.ly/1x5VPpe
Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to be much more involved – engaging with others. Not only does interacting allow your voice to be heard but also you can sometimes get a window's view to a person's heart, soul and personality depending on what they choose to share with you.
But what is the best ways to really engage (and come off as genuine)?