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New Report Shows Brand Performance on Social, Broken Down by Industry

new report shows brand performance on social by industryWhich industries perform best on social, and on what platforms are they seeing the most significant growth?

These can be key questions when formulating your own strategy – while you can’t necessarily compare your business to others straight up, looking at what’s working in each sector can give you a baseline, while also pointing you to the platforms where others in your market are seeing the best results.

To help with this, TrackMaven recently conducted a study, examining 12 months worth of social data from over 700 leading businesses. They’ve segmented the results into industry sectors, providing more granular data on each – here’s a summary of their key findings.

Requests for User Data Rise in Twitter’s Latest Transparency Report

twitter-7-4Twitter said that it has seen an increase in requests from government agencies around the world for account information and content removal.

Twitter on Thursday released its bi-annual transparency report, detailing the number of requests for information the company receives from government agencies around the world.

Releasing transparency reports, a practice pioneered by Google four years ago, is now commonplace for many large technology companies; Facebook, Yahoo and Microsoft regularly release their own similar versions.

U.S. Paid Search Spend Sees First Drop In Six Years

paid search dropIgnitionOne, a global marketing cloud company, released its Q1 2016 Digital Marketing Report, demonstrating both steady trends and surprising changes in digital advertising metrics.