Facebook has released a new research report as part of its “Shifts for 2020” series, which looks at how emerging tech is influencing user actions.
The latest update looks at “four tech-driven shifts that will change the way we connect, come together and create community”.
Facebook has published a new research report which provides some interesting food for thought for brands looking to make the most of social as an outreach platform, with a specific focus on video content.
The report, entitled “New medium, new rules: video advertising in the mobile age”, highlights the need to understand changing consumer behaviors - and not just in terms of the mediums through which they’re consuming media, but also the way they use each specific medium, and how advertisers can tap into that to produce better results.
With social media giving everyone a voice, employee advocacy – and expanding your marketing reach throughout your employees’ social networks – has become a much more significant consideration. LinkedIn is one of various platforms that have sought to tap into this trend, via their employee advocacy program ‘Elevate’, which aims to help encourage employee engagement on social in a way that helps boost your wider brand efforts.
According to LinkedIn, on average, employees have around 10x more connections on social than companies do, and through tools like Elevate, businesses can use this as a means to expand their reach.
Which industries perform best on social, and on what platforms are they seeing the most significant growth?
These can be key questions when formulating your own strategy – while you can’t necessarily compare your business to others straight up, looking at what’s working in each sector can give you a baseline, while also pointing you to the platforms where others in your market are seeing the best results.
To help with this, TrackMaven recently conducted a study, examining 12 months worth of social data from over 700 leading businesses. They’ve segmented the results into industry sectors, providing more granular data on each – here’s a summary of their key findings.
Twitter said that it has seen an increase in requests from government agencies around the world for account information and content removal.
Twitter on Thursday released its bi-annual transparency report, detailing the number of requests for information the company receives from government agencies around the world.
Releasing transparency reports, a practice pioneered by Google four years ago, is now commonplace for many large technology companies; Facebook, Yahoo and Microsoft regularly release their own similar versions.
IgnitionOne, a global marketing cloud company, released its Q1 2016 Digital Marketing Report, demonstrating both steady trends and surprising changes in digital advertising metrics.