While it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific. To put some data and intelligence behind this notion, CMO.com created this infographic, which examines the state of digital marketing across five key sectors.
There's no good news for media companies in the latest Internet Trends report from VC firm Kleiner Perkins Caufield & Byers as Google and Facebook share an astounding 85% of all new Internet advertising.
Last year it was 74% — an acceleration that demonstrates the competitive advantage of scale these companies have in the media sector or as Mary Meeker the report's author succinctly writes: "Big Get Bigger & Go After Other Bigs."
Which industries perform best on social, and on what platforms are they seeing the most significant growth?
These can be key questions when formulating your own strategy – while you can’t necessarily compare your business to others straight up, looking at what’s working in each sector can give you a baseline, while also pointing you to the platforms where others in your market are seeing the best results.
To help with this, TrackMaven recently conducted a study, examining 12 months worth of social data from over 700 leading businesses. They’ve segmented the results into industry sectors, providing more granular data on each – here’s a summary of their key findings.