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3 Ways to Boost Your Lead Nurturing Strategy with Facebook Ads

3 ways to boost your lead nurturing strategy with facebook ads

There are two important trends today’s eCommerce businesses need to be aware of. First, eCommerce is increasingly a mobile and app-based experience. Second, email marketing performance is declining as spam filters improve and users become “ad blind” due to the deluge of marketing emails hitting their inboxes every day.

This adds a new level of challenge for your marketing efforts - one tactic to consider is linking yout retargeting and lapsed user email campaigns together with social media outreach in order to boost your lead nurturing strategy.

5 Tips to Make Lead Magnets Perform Better [Infographic]

5 tips to make lead magnets perform better

Lead magnets are content offers that entice your visitors to share their contact info in order to download them.

We recently wrote an article on how to create lead magnets that win clicks and influence customers - in that piece, we covered how to make lead magnets which provide value to your target audience. But we got so many good questions about the supporting structure that lead magnets require - and they do require a lot of supporting structure.