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Facebook glitch leaves publishers with data shortage

facebook data glitch worries publishersPublishers are no longer receiving data from Facebook's Graph API feature due to a technical glitch, and the company has not confirmed when the issue will be fixed. The tool gives information on how users are engaging with content, including the number of shares.

Twitter Releases New Data on Generating Response with First View Video Ads

twitter releases new data on generating response with first view video adsA year ago, Twitter released a new video ad option called First View, which gives marketers the opportunity to ensure their Promoted Video will be the first ad their target audience sees when they log onto Twitter for the first time on any given day.

As explained by Twitter:

“First View’s exclusive placement enables brands to achieve “Love at First View,” getting attention at the top of the timeline when users are at their most receptive.”

What Were The Most Effective B2B Marketing Tactics of 2015?

B2B tacticsEven though many B2B marketers are already looking ahead to 2016, it may be worth recognizing the accomplishments of the past year. Why? Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well.

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Here is what they had to say about their most effective B2B marketing tactics over the past year.

WhatsApp allows Facebook access to user information

whatsapp to share user data with facebookWhatsApp is changing its privacy policy to allow its owner, Facebook, to access user analytics data and phone numbers. Facebook said it will use the information to provide better personalized marketing, and users can opt out of sharing their phone numbers.