The opportunity to drive sales with social media is huge, however the opportunity to waste a lot of time and money is equally as large if you don’t understand what consumers want from brands on social media.
This goes way beyond the type of content you publish - brands are always under a microscope and can sway buyers with a single post.
Publishers are no longer receiving data from Facebook's Graph API feature due to a technical glitch, and the company has not confirmed when the issue will be fixed. The tool gives information on how users are engaging with content, including the number of shares.
Facebook has released a new infographic which outlines how people used the platform to celebrate Mother's Day last month.
And there's a reason why Facebook has given Mother's Day specific focus:
"Across the world, Mother’s Day 2017 drove more posts in a single day than any other topic on Facebook in the last year"
While gaming is not for everyone, it’s pretty much impossible to ignore the sector’s growth, and the rise in popularity of gaming as a spectator sport, as much as a participatory activity.
According to research from eSports analytics company Newzoo, more than 2.2 billion gamers across the globe are expected to generate $108.9 billion in game revenues in 2017 - a 7.8%, increase on 2016. Couple that with the fact that eSports network Twitch has “100 million monthly viewers spending 106 minutes daily watching live gaming” while more than 20 of the top 100 YouTube channels with the most subscribers worldwide are gaming related.
A Facebook photo is worth a thousand data points. The social network's image-recognition tool, introduced this week as a way to read photos to blind people, has given marketers - they're marketers, after all - ad targeting dreams dancing in their heads.
Domo has released the latest version of its 'Data Never Sleeps' infographic, which provides a snapshot of what happens online every minute - some amazing perspective to consider.
So what's changed since last year? Well, it's kind of difficult to say, as most of the data points differ from those on version 4.0 of the graphic, although we can see that Giphy usage has increased by around 100k GIFs, The Weather Channel is dealing with an additional 4m+ forecast requests and Amazon is making a lot more money.
Inbound marketing is still a mystery to many. Marketing strategies for both B2B and B2C companies have changed dramatically over the past decade - marketers are increasingly understanding the benefits of inbound strategies, like search engine optimization, content marketing and leveraging social media over traditional outbound strategies, like direct mail, telemarketing and print ads.
But marketing hasn’t changed because marketers woke up one morning and thought, “let’s try doing things in a different way.” Marketing has changed because consumers have changed. Their mailboxes overflowing with direct mail, inboxes jammed full of spam, and an endless stream of unwanted calls from pesky telemarketers have made audiences more skeptical than they used to be. To halt the flood of sales pitches they don’t want, more than 200 million Americans have signed onto do-not-call lists, and most now fast forward or hit the mute button to avoid TV commercials.
One of the key advantages of social media marketing is data, and the ability to utilize the information stored on the various networks to better personalize your communications, improving relevancy, and likely response.
But how can you use the available data effectively, and what should you be looking for to improve your outreach?
Proving the ROI of your social efforts is becoming more and more important as digital marketing is further integrated into wider business process, which is why all the social platforms are working to provide improved data tools and options to help streamline and refine the process.
Along this line, LinkedIn’s introducing a range of new data tools which will provide more transparency on performance, and more data for improved targeting on the platform.
LinkedIn has started a new initiative to help their members make best use of their publishing platform and create content that resonates. Called the “LinkedIn Content Insights Quarterly”, the new report provides an overview of the posts that LinkedIn users are engaging with most – and with more than 100,000 articles being uploaded to LinkedIn every week, there’s a fair data pool to work with.
So what’s working on LinkedIn? Unsurprisingly, recruitment-focused content ranks high among LinkedIn members.
A year ago, Twitter released a new video ad option called First View, which gives marketers the opportunity to ensure their Promoted Video will be the first ad their target audience sees when they log onto Twitter for the first time on any given day.
As explained by Twitter:
“First View’s exclusive placement enables brands to achieve “Love at First View,” getting attention at the top of the timeline when users are at their most receptive.”
Even though many B2B marketers are already looking ahead to 2016, it may be worth recognizing the accomplishments of the past year. Why? Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well.
In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Here is what they had to say about their most effective B2B marketing tactics over the past year.