Publishers are no longer receiving data from Facebook's Graph API feature due to a technical glitch, and the company has not confirmed when the issue will be fixed. The tool gives information on how users are engaging with content, including the number of shares.
A Facebook photo is worth a thousand data points. The social network's image-recognition tool, introduced this week as a way to read photos to blind people, has given marketers - they're marketers, after all - ad targeting dreams dancing in their heads.
A year ago, Twitter released a new video ad option called First View, which gives marketers the opportunity to ensure their Promoted Video will be the first ad their target audience sees when they log onto Twitter for the first time on any given day.
As explained by Twitter:
“First View’s exclusive placement enables brands to achieve “Love at First View,” getting attention at the top of the timeline when users are at their most receptive.”
Even though many B2B marketers are already looking ahead to 2016, it may be worth recognizing the accomplishments of the past year. Why? Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well.
In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Here is what they had to say about their most effective B2B marketing tactics over the past year.