1) "Content Marketing: 11 Steps to Engage, Entertain, and Inform"
Great content isn't just about producing a well written piece. It's about addressing your audience's relevant pain points and showing that you understand their needs. Show content effectiveness, establish a direct connection to your reader, and grab their attention for good by engaging, entertaining, and informing them. http://bit.ly/1VoM01R
Everything you ever wanted to know about the most effective social media venues that will work for you is here: Pinterest, LinkedIn, Google+, Twitter and a whole lot more. We all know that social media is an important integral component of any growing business. But with so many social media platforms available, creating and maintaining a social media presence can be daunting. Act-On takes the fear out of it with this great free, easy to digest eBook: http://bit.ly/1gVnKlt
A successful social media marketer always has a plan. If you don't have one, or yours is simply not working to the level you want, it's never too late to start. Check out Marketo's new 2015 Social Media Tactical Plan and start building your social media presence fast and efficiently.
This tactical plan will cover:
Oscars night is here. If you spend any time around the ol’ water cooler, it’s likely been a topic of conversation for weeks.
Which of the nominated films did you see?
Will Leo finally receive the Oscar for Best Actor?
And most importantly, what will win Best Picture?
Social media is the best way to get news about your company to spread like wildfire. However, with so much shareable content out there, it can be hard to get site visitors to want to share your post. These tips will help demystify the process of sharing. Use them as you design your site or next post to boost social media shares. Content may be king, but in the click-through world of the internet, design is going to be paramount to increasing your shares.
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.
It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.
Some valuable parental life lessons translate well into fundamental strategies for social media. Use these basic principles to effectively connect and engage with your audience.
When I give presentations on social media, I often refer to Dale Carnegie's How to Win Friends and Influence People. After all, so much about social media is about building strong relationships with others. And that's what Dale preached as well as anybody, especially in his classic book.
As the #IceBucketChallenge campaign showed us, social media can be a powerful medium for charitable organizations.
However, the precise nature of the relationship between social good and platforms like Facebook and Twitter can often be unclear. Do social media users really absorb the message? Do people use activism on a social platform instead of actually donating money to a charitable cause?
Social media is not a clean formula. It can either intimidate people who have never managed a company account, or excite them with opportunities to elevate the medium. Over the past three months I've been working hard to grow both my personal and company brands on social media. It's been a big learning curve.
Have you heard this advice before: “Follow your passions!” “Do what you love!”?
And have you thought, what if my passions are my hobbies? Things that I could never be paid for?
For some, the advice to “do what you love” seems possible only if you have a passion for things like finance or accounting or coding. Well, I’ve been happy to find that it’s possible to follow your passions into a career, no matter what those passions may be. With social media, you now have a platform to do what you love—and to make a career out of it.
To be a successful social media marketer, you need to develop a rocking strategy that includes high-level objectives and specific action items. Check out Marketo's new 2015 Social Media Tactical Plan to create a social strategy that truly engages and builds relationships with your audience! Use this sample plan to decide:
• Key objectives and action items that help achieve maximum integration
• Individual goals for each social network, including online video and photo sharing sites
• The most important, testable metrics for your campaigns so you know what is working and what is not
• How to best allocate your time and resources
Click here to download free now: http://bit.ly/15E0DpW
Twitter is a great source of information. Every tweet is 140 characters or less, allowing you to quickly scan your feed and engage with the content that interests you. While this eliminates a lot of unnecessary noise, you still need to be following the right people if you want to be constantly flooded with great information.
Social media has revolutionized the way people do business, maybe even more so than the telephone did, way back in the day.
Every day, we find new and potentially better ways to incorporate social media into our daily lives, and this doesn't go unnoticed by most of the social media networks we use.
If you haven’t explored the power of Facebook advertising recently, you’ll be pleasantly surprised with the depth of their product offering. The platform is much more than boosting posts and buying likes.
Think about it – other than the NSA, who has more data on you than Facebook? They know what websites you visit, who you work for, where you grew up, your favorite football team – there’s an endless amount of data open to advertisers.
So if you’re still just boosting posts, you’re leaving some of the lowest hanging fruit in the orchard. To really turbo charge your Facebook advertising, try these three Facebook ad campaigns. They’re sure to boost your marketing efforts. After you watch the video, you can get a deeper look into each of our favorite types of Facebook advertising below.
Digital marketing is a rapidly growing force in the current marketing playing field. Furthermore, it's possible that digital marketing could soon supplant most traditional forms of marketing altogether.
If you haven’t yet integrated digital marketing into your marketing mix for your business, it’s time to adapt, and fast. Not only is digital marketing more affordable than traditional forms of marketing, but it’s also more accountable, with specific tracking and monitoring options at your disposal.
Although developing a comprehensive digital marketing strategy is a complex and time-consuming task, the three following steps are key in creating an impactful digital marketing campaign for your business and will get you started and aiming in the direction for success.
So, you’ve turned your crusade into a cool campaign and now you want to get social-media influencers to not only support the initiative but also spread the word. While that is often the point of launching a social-media campaign, many times an entrepreneur's strategy can backfire -- resulting in more harm than good.
To make your social-media crusade a success, make sure don't do these three things.
Does your organization have strictly defined or loosely understood brand standards? Regardless, when your brand begins engaging in social media, your voice needs to be strongly defined for the variety and volume of conversation you are now involved in.
Taglines and slogans can go a long way through ads in various spaces, but when you are speaking to and with real people in real-time social media experiences, a tagline just won’t cut it. Strengthen that voice and confidently engage in conversation with these 3 steps.
Too often, doing social media can become a pain. This is especially true for startup environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels.
But we all know, deep down inside, that social media is important. And we know that we have to do it.
So we might as well figure out how to do more social media in less time and with less effort.
Our freshly updated Social Media Pocket Guide is a great resource for social teams who want to keep current with all things social. In it, you’ll find best practices for the latest in social, like livestreaming and video marketing, and details about the primary goals of social marketing—from building brand awareness to providing superior customer care.
But savvy social teams need to know more than just how and why to use social marketing: they need to know when to use it, too. Here are three times you'll want to include social as an integral part of your planning process—no matter your industry.
In our increasingly competitive world -- one in which we clamor for the right kind of attention for our companies -- the pursuit of "likes" can become an obsession.
While experts work to define the return on investment, or ROI, of social-media attention and quantify the financial value of social media-fans and followers, entrepreneurs have an innate sense that there is power in gathering a following of likes for our brands.
So, by now we all know that the visual elements of social media are important, right? Your brain processes visuals 60,000 times faster than text, visual cues boost information recall by up to 65%, 90% of the information transmitted to the brain is visual. We all know that images play an important role in building brand and maximizing engagement, which is especially true in the increasingly fast-paced news feeds of our social networks. And, of course, the fastest paced social network is Twitter.
Are you currently managing a Google+ Business and a Google Local account and are getting confused about the difference between the two? If so, you’re in luck. If you haven’t already heard, Google introduced Google My Business. It combines Places for Business, Google Local, and Google+ Business under the My Business dashboard. Managing multiple Google accounts has never been simpler, and the marketing advantages are endless. Here are three ways you can take advantage of My Business to get a leg up on your competition:
Confession: I have a slightly unhealthy early morning ritual. For the last five years—since I launched Hootsuite—the very first thing I’ve done every day after I wake up is take a peek at what our competition is up to.
I use an appon my iPhone (you can probably guess which one) to see all of the social media mentions of my company and our competition on Twitter, Facebook and other networks. At a glance, I can see what’s being said about all the competitors in my industry and any big news that may have happened overnight. I get the kind of intel that used to take days to gather in a matter of minutes.
The Mashable Events Board is a great place to list and find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week, we're highlighting five events that can help move your career forward. If you don't find anything that's right for you, check out dozens of other events featured in our complete listing.
Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing.
I've been speaking at search conferences since 2001 and have spent a ton of time getting to know who is who in the industry. In fact, I look forward to seeing some of you at SES Chicago to discuss Buyer Legends. Every day it seems that there are another dozen experts to follow on SEO. But, who should you really be paying attention to in 2014?
Gotta love our friends at HubSpot... they always come through with really useful guides to help us do our job easier and faster! Here are four really useful resources that I'm sure you will find helpful, no matter the size of your company.
1. Free Template: How to Create Beautiful PowerPoints
Copy: Sharing visual and engaging content on social media is critically important for marketers. That is why HubSpot has created three eye-catching PowerPoint templates and video tutorials on tips and tricks in PowerPoint. Use these when creating all your social media images, and content to go with them!
Short link: http://bit.ly/1oaE4Av
Where else can you see the CEO of T-Mobile jogging through Central Park, a photojournalist reporting from North Korea, author Deepak Chopra chatting from his apartment in New York or a famed UFC fighter answering their fan’s questions?
The answer: Periscope.
Despite all of the pressure that social networks are putting on brands to spend money on paid social in order to reach their audiences, it’s important to understand that both organic and paid social media are needed to be truly successful.
Organic social media is the use of the free services and tools that each social media platform provides to its users. This includes posting status updates, links, and images with captions for your audience. The purpose of organic social media is to build a community of loyal followers and customers through posting relevant content, and interacting with those who interact with your brand. If you want to show customers your true values and culture, while also learning about the values of your customers, organic social media marketing is the best way to do so.
More consumers today are seeking to engage with their favorite brands on social media networks. In fact, research shows that a third of Millennials actually prefer to communicate with businesses via social networks than through other mediums.
For this reason alone, building and maintaining a strong presence on social media is now vital to connecting with your customers, gaining new ones, and increasing awareness to your brand.
All digital marketers should keep the following four social media terms in their vocabulary.
Social media, like every other marketing initiative (and some would even argue more so), is full of buzzwords. I'll admit I use them every day, but when I hear others stringing them together in pretentious and increasingly nonsensical sentences, I become embarrassed, not only for the speaker, but for myself as well.
What defines social media success? In the early days of social marketing, brands raced to amass legions of fans and followers. The accumulation of likes, tweets, shares, and impressions were considered by marketers as benchmarks of success. For brands, success often meant building, but not necessarily understanding, its social audience.
With the deep pool of data now available to marketers, we've begun to see a shift in how social success is defined: less by volume and more by action. By focusing on social segmentation, brands can use consumer data and social metadata to gauge not only the effectiveness of their content, but also the actual engagement of their audience.
Given the volume of social activity and data associated with some brands, the task of segmentation can seem potentially overwhelming. To help manage it, we've identified four steps to social marketing success.
Most modern businesses are still missing the mark when it comes to customer service - too many employ old and outdated strategies that are no longer effective in improving the client experience.
What some business fail to understand is that many of these older process are now obsolete - there’s a new sheriff in town called social media, and so indomitable is its mark that no business owner can afford to ignore it if they want to reach new echelons in the corporate world.
My friends who worked as Facebook managers were literally panicked. This resulted from the last update on Facebook, which determines organic content reach to 6% or less. This update pushed Facebook managers to paid advertising like crazy leading to 2.27 billion dollars profit in the first quarter of 2014 for Facebook. This represented an increase of 82% from the profit of Facebook in 2013.
I love the 'shop local' ethos and if I can support a local business, I do. The truth is, however, that local businesses sometimes don't do themselves any favors, and are missing out on some simple marketing opportunities - and losing potential business as a direct result.
Investing a little time into making sure that these areas are not overlooked will help a local business to attract more customers, keep their business top of mind, and guarantee repeat business and positive word of mouth. And crucially, none of the following mistakes require a big investment to fix.
Connecting with others over social media is loads of fun so imagine if you got to make a career out of it!. An increasing number of brands and marketing teams are hiring social media managers to take their social efforts to the next level. If you’ve always wanted to get paid to do what you love, read on for five tips to help you land your dream job in social media.
Not too long ago, observers on the Internet were witnessing Twitter’s revolutionary early days and the cautious caveat emptor notice about Facebook disguised as Academy Award-winning The Social Network. Now there’s Pinterest for the DIY-inclined, LinkedIn for the professional, Tumblr for teenage thinkers, Instagram for millennials exploring their FOMO, and even dating services doubling as social networking sites.
Social media sites might be all about baby photos, celebrity gossip, and selfies for most of the general public, but for eCommerce business owners, they’re tools and channels for driving growth.
In eCommerce, it's becoming increasingly harder to survive without actively participating in social media communities. The expectations from consumers are too high, the competition is too fierce, and the opportunities and potential ROI are too great to ignore.
Pinterest has become hard to ignore. If you need proof, take a look at this article about how Pinterest has surpassed email in social sharing. That’s a major shift.
Coming up with the right Pinterest strategy--or deciding whether to use the service at all--can be a challenge. The good news is that there are a few basic rules you can use to home in on the right way to employ boards for your brand.
We’re all too well aware of how social media has changed the marketing landscape over the past decade. People can now interact with brands in multiple ways, across multiple devices, and through multiple channels.
But while the social media transformation - and larger digital one - has added new opportunities for brands, it has also created unrivaled complexity and increased demand for attribution and measurement.
Marketers see great results when different marketing tactics work together. We are excited to offer this FREE resource for members to learn Social Media, SEO, Content Marketing where you get 6 hour long webinars on Content Marketing and 7 ebooks.
Simply sign-up and access all the free learning resources now:
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Pinterest just became massively valuable. The brand itself is valuable enough already, with a valuation around 11 billion. Now, they’re valuable for you.
Two words: Buyable pins.
In June, Pinterest rolled out the highly-anticipated buyable pin feature. Buyable pins are select pins with a “buy” button, allowing users to purchase what they see in select Pinterest pins.
The importance of blogging cannot be stressed enough in the social-content marketing arena. If you’re at all familiar with Internet advertising (which I assume you are) you’d know that a well-formed, high-end business blog is capable of pushing a brand’s products and services into the customers’ view more than pay-per-click advertising, social media, and other online marketing techniques.
As a blogger-for-hire, I’ve come to realize the most critical aspect that separates the good and the other business blogs: Mistakes.
It’s not quite paralysis by analysis, but a recent report seems to indicate that a shortage of technical aptitude is putting an undue burden on the folks in your IT department to support some pretty basic social media management tools.
Employee participation in social media is an influential way of building customer trust and attracting sales leads to your company. According to a SlideShare presentation “War of Words: Myth-Busting Social, SEO & Content Marketing” from Minnesota-based online marketing company TopRank Online Marketing, 82% of customers say they trust a company more when the CEO and leadership team are active on the social web.
Commonly, many of your company employees regularly use social media sites such as Facebook, Google+, LinkedIn, Pinterest, and Twitter. Other employees who love photography may use their smartphones to upload Instagram photos of company events, trade fairs or conferences to their Twitter or Facebook accounts.
The advent of social media has transformed the way people communicate and interact with others, as well with businesses they follow.
Before social media networks became popular, the only way business could interact with their target audience was via email and through traditional outreach tools, likes direct mail and telephone. Today, every business - from multinational organizations to fresh startups - has the opportunity to bring their brand closer to their target audience, immediately and on a wider scale than ever before.
Are you spending too much time on Social Media?
Are you finding it harder and harder to keep up?
Are you looking for more efficient and effective ways to reach your audience?
I remember the first Tweet I read…My cat ate ____ for breakfast. Really? I love animals, but as a businessman I shunned twitter. Then my curiosity of this new technology prompted me to take a closer look. Over the years I’ve come to learn the power of Twitter.
Social media has become one of the leading advertising platforms in recent years, and the growth in use as a promotional platform has lead to a spike in tools to help manage it all. Every other week, a new tool seems to be released to help improve your social media management team’s productivity or to help curate the best content, etc.
Instead of making you do the research work on these options, we’ve put together this listing to highlight a few of our favorite tools which our social media team utilizes weekly.
Keeping track of your company’s social media accounts isn’t easy, especially if there are more than just a handful. You might have different accounts for different markets (Coca Cola) or for different locations (looking at you, Hilton Hotels), or maybe you’re present on every platform from Ello to WhatsApp.
Back in 2011, a study of corporate social media accounts found that large companies had 178 social media accounts on average. Yep, that’s triple digits.
LinkedIn doesn’t play when it comes to professional profile pics and neither should you. If you upload a pic to your profile that isn’t actually of you or isn’t even a headshot, LinkedIn reserves the right to yank it. (Newsflash: There’s no way Hello Kitty’s your doppelganger, m’kay.) Seriously screw up your photo three times and -- stee-rike! -- you’re out. You’ll be banned from uploading your mug ever again. No joke.
In my opinion, LinkedIn doesn’t ax awful profile pics enough. Sloppy, cheesy, awkward snaps. Egregiously immature, unprofessional lemme-take-a-selfie-style pics that cut it no problem on Instagram, Tinder or Facebook. Here's a friendly reminder, particularly for the 39 million students and recent college grads lurking on LinkedIn: It’s not for Man Crush Monday, not for swiping right and not for stalking your 8th grade crush.
Most business owners now use social media as a marketing, lead-generation and customer-service tool. In fact, in a recent industry survey, 92 percent of marketers contacted called social media important to their business. Yet, despite the widespread use of social media, many business owners are inadvertently damaging their brand through their efforts, rather than growing and building their business.
While more recent headlines have not been flattering, Twitter has earned its spot as a leading social media platform over the past eleven years.
Those 140-character snippets can provide tons of organic growth, engagement and brand recognition for businesses of all sizes. Users latch on to the conversational and up-to-the-minute nature of the platform. If you’re running a small business, incorporating Twitter into your marketing plan is likely a wise and cost-effective idea.
Today, we’ll review the essential steps to get your Twitter for Business account up and running - and most importantly, generating the positive results you want.
A social media framework for B2B companies
There isn't a company today that isn't "doing social media." This clause means different things to different companies. While some companies, especially SaaS ones, are doing a great job at leveraging social media to grow their business, many companies are still in denial. To some, it is to have a Facebook page. To other, more sophisticated ones, it is to have Facebook, LinkedIn and Twitter pages. Reality check – if your social media pages have only a handful of followers, and if more than half of them are just your employees, then you are not “doing social media.”
Everything you post on social media can and will be used against you.
That could very well be the premise of Chicago-based startup Geofeedia, a social media intelligence platform. It enables customers to act like law enforcement agencies and corporations to filter, analyze, and geolocate all their social postings on Facebook, Twitter, and Instagram — and then to group and post them for the world to see.
First there was bendgate... now brace yourself for hairgate.
Fresh from the online uproar over whether the shiny new iPhone 6 bends when carried around in pockets, Apple has been hit by a new complaint - that the handset traps users' hair or beards when they make calls.
It is difficult to gauge whether there is any real issue, but Twitter users have made #hairgate a rising social media trend, leading major news outlets to pounce on the story.
The need for companies to have a presence on social media is pretty much accepted wisdom now. Sure there are a few outliers who think that it’s all just a passing fad, but for the most part people get that they need to be there. The thing is, being on a social platform and using a social platform effectively are two very different things.
In fact, new research suggests that a lot of brands are getting some fairly fundamental things wrong. The research, which comes from Sprinklr — a company that specialises in enterprise social relationship infrastructure — shows that 20% of companies rarely, if ever, respond to customer complaints made via social.
Social Media Success Summit 2014 is a special online conference designed to help you master social media marketing, brought to you by the experts at Social Media Examiner. Forty-five of the world's leading social media pros will show you how they succeed with social. This takes place totally ONLINE over three weeks – and the best part is that by registering, you also get access to replays of everything, in case you miss some sessions. To see the whole itinerary and the slew of events...
Click here: http://bit.ly/ViiHQO
If you’re like me, your social media accounts are personal and sacred. Posting company news isn’t something I do very often, but I run my own business, so I am inclined to do a little self-promotion once in awhile. Recently I’ve seen more and more people mixing business with pleasure on social networks. LinkedIn for example is seeing an upturn of people posting personal stories compared to previous business-only content. Facebook is also seeing this mix.
While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored.
By now it likely you've heard that YouTube is the second most popular search engine after Google in the U.S. and probably globally. That's a lot of visibility and SEO/Social opportunity. But I urge you to think beyond YouTube in your video SEO and social strategy.
We’re all aware of the power social media holds in the B2C world, but executing successful B2B campaigns has proved to be more of a challenge. Why is it that B2B marketers are still struggling to use social media to generate revenue for their businesses?
When was the last time you updated your social media campaign tactics? Get the latest and greatest tips for mastering social on Facebook, LinkedIn and Twitter with these brand new cheat sheets from Marketo. You will learn all of the most important strategies and success metrics for managing social campaigns for your brand.
Social media is no longer an experiment. With more than 1.5 billion active users on Facebook and Twitter alone, social media has matured into a critical channel for retailers looking to get a big chunk of the estimated $650 billion that will be spent on holiday shopping this season.
According to recently released research from digital marketing platform Offerpop, 67 percent of marketers plan to increase their social media budgets this holiday season. Brands also appear to be sticking to proven social media platforms, with 92 percent of marketers saying they will spend the majority of their budget on Facebook.
Brands are welcome to join Ello, but sponsored posts are out of the question, since the hottest new social network is adamantly against advertising.
Ello, the newest social media network on the block and the latest to offer an ad- and data-mining-free zone, promises to be the antithesis of Facebook. And with a manifesto that reads, "Advertisers buy your data so they can show you more ads. You are the product that's bought and sold," it certainly sells itself as just that.
But while Ello strives to be the antidote to Facebook, there are similarities between the two. For example, much like the early Facebook, Ello isn't accessible to the general public. Available only from current users or by submitting a request on the homepage - the platform is currently fielding 40,000 requests every hour — invitations are coveted enough that people are selling them on eBay for up to $50.
As baseball fans grow older and the sport’s television viewership declines, the key to saving America’s pastime could lie in social media.
So far, this year's World Series has represented a low point in America’s interest in baseball. With an average of 12.4 million viewers per game, The New York Times reports that viewership of regular season football is almost double that of championship baseball. And not only is football’s audience larger, it’s also more diverse. According to Nielsen’s 2013 Year in Sports report, football appeals to a broad audience of both women and men, old and young, from different ethnic backgrounds, while the average baseball fan is older than 55, white, and male.
The truth didn’t set Anna Stoehr free on Facebook. A lie did. Well, a little white lie.
The 113-year-old Plainview, Minn., resident recently joined Facebook in much the same way countless whippersnappers under the age of 13 do (at least the ones who aren’t already soooo totally over it, that is). Stoehr fudged her age by a few years. Technically, when she activated her account on the world’s largest social network, she was 113 years young, but she said she was 99.
Garrett Camp, co-founder of StumbleUpon, says he’ll soon be the site’s majority stakeholder. Again. The site originally launched in 2001.
StumbleUpon was sold to eBay in 2007, but sold back to a group including Camp in 2009. He was active CEO from 2001-2012 and has stayed on as “Chairman” since.
Most of us can remember a day when the pinnacle of communication revolved around our beeper and a pay phone. This best effort at mass communication was unfortunately tied down to a newspaper, magazine, TV, radio, billboard, and word-of-mouth. Content shareability and “viral” content was strictly reserved for the global enterprises that could afford TV ads and national billboard campaigns. And even if a brand had a great national campaign, it might take weeks or months to attract the majority of their target segment, and by that time, they’ve most likely progressed to something else. In the 1970s, if a very good friend that lived in a different city had a baby, it may take days or weeks for you to even see a picture of this new bundle of joy. Fast forward to today, we see pictures instantaneously of people on different continents just seconds after a photo is taken, thanks to advances in social media. Let’s venture even further into the past, shall we? “Gold was discovered in California in January 1848, but the gold rush did not really start until an article appeared in the New York Herald on August 19, 1848.” (History House) You catch the drift. Good content begs to be shared, and its success is only as good as its shareability.
In his latest book, The Art of Social Media: Power Tips for Power Users, Guy Kawasaki explains what it takes to create posts that will deliver value to your followers, build your brand and share your story. The chief evangelist at Canva, an Australia-based graphics-design service, says that "good stuff" comes in four forms:
- Information. What happened?
- Analysis. What does it mean?
- Assistance. How can I do that?
- Entertainment. Posts that amuse and surprise.
Engaging employees via digital channels can help companies deliver a unified, authentic and consistent customer experience, the CMO Council’s new study says.
Crowdsourcing and sharing employee-generated content via digital channels helps companies reinforce brand value and recruit talent, according to a joint study from the CMO Council and Executive Networks.
Social media has opened up opportunities for large organizations to connect with customers and prospects like never before. But for social to be effective at the enterprise level, you need to show real results from social media--through better collaboration, deeper insight, and stronger security.
Do you have an enterprise social media management solution that meets these needs?
Over 10 million users and the world's top brands use Hootsuite to help them stay compliant, mitigate risk, and effectively manage their social media efforts. Book a demo now to see for yourself how Hootsuite Enterprise can help you:
Click here to book yours: http://ow.ly/FboWu
Last month, Facebook got in hot water when one of its data scientists published a paper revealing the company had attempted to alter the emotional content of hundreds of thousands of people's news feeds, just to see how they'd react. For many, the experiment crossed an ethical line, while others, like Vox's Nilay Patel, argued that screwing with your emotions is Facebook's entire business model anyway (personally, I just thought the study's methodology sucked).
But Facebook is hardly the only web company to use its power over what users see for the sake of research. In a blog post Monday (thanks to UNC sociologist Zeynep Tufekci for the link), OkCupid's Christian Rudder laid out three separate experiments the company has run on users.
The soda brand will use social channels to spread the message of its "Get a Taste" campaign, engaging the soft drink's biggest fans in areas where they go to express themselves.
Diet Coke's new omnichannel "Get a Taste" campaign aims to bring more enjoyment to life's mundane moments - like air travel - by asking the question, "What if life tasted as good as Diet Coke?" The integrated initiative will look to digital video, print, radio, and out-of-home advertising, as well as DietCoke.com and its social channels such as Twitter, Facebook, and Instagram to engage consumers.
If you can effectively track your content marketing success, you will be able to better use the strategy in your marketing efforts.
Most business-to-business (B2B) marketers have latched onto the idea of launching content marketing strategies. In fact, the North American Content Marketing Institute found in its recent study that 86 percent were invested in the idea of using this method of marketing.
With many brands bumbling Pinterest, will Instagram become a better platform for monetization?
Instagram's mobile ad revenue is predicted to hit $2.81 billion by 2017. And this week, the platform officially switched on its advertising API. Will Instagram become a better destination for brands than Pinterest?
Today’s buyers are socially sophisticated and informed. Your team members--in every role--must be too. Does your organization have the tactics, tools and training to leverage social media for success?
Maximize the value of your social outreach with this toolkit which explains how you can build relationships with customers and prospects while ensuring your presence on social is compliant and secure.
Click here to download: http://ow.ly/zsUWx
The toolkit includes:
Did you know that enterprise organizations that have integrated social media into everyday business processes generate on average 20% more revenue and 60% higher profit growth? It's true. It's about a lot more than individual and independent venues such as Facebook, Twitter and Instagram... it's about imbedding social media as part of your integrated communications, including Customer Service, Business Development, Marketing, Publicity, Employee relations and more.
Download Connect Your Enterprise World: Weaving Technology into the Enterprise Ecosystem to learn how you can maximize the value of your social initiatives across your organization as well as:
In March a new social network launched promising the opposite business model to Facebook, i.e. not selling ads based on user data and instead relying on, perhaps, paid premium features to keep going. Ello then sunk without a trace until, in the last 24-48 hours or so, activity on the site completely blew up. And this is a pretty basic social network with the bare minimum of features. Why? A combination of factors.
Perhaps it was Facebook’s trenchant stance against LGBT users having both a real name and ‘persona’ name. Ello got traction with the LGBT community after Facebook disabled the accounts of some drag artists who used their performance names instead of their “real” names. Musicians with stage names have also complained.
So the Ello saga continues, and this time with $5.5 million more in the bank, and a new kumbaya-esque charter and legal status that’s leaving us with more questions than answers.
Yesterday, the hip alternative — and ad-free! — social network announced that it has raised a lot of new funding, and that in the name of staying true to its promise of keeping ads and data-brokering off its minimalist, black-and-white piece of the Web, it’s filing to become a public benefit corporation (PBC) in the state of Delaware.
After a study on whether emotional manipulation in the News Feed could make people sad turned into a PR disaster, Facebook has now set up a formal review process for pre-approving research on its users, and Research At Facebook website to centralize all the academic work done on its enormous data set.
Facebook admitting to screwing up with the emotions study, explaining “We were unprepared for the reaction the paper received when it was published and have taken to heart the comments and criticism. It is clear now that there are things we should have done differently. For example, we should have considered other non-experimental ways to do this research. The research would also have benefited from more extensive review by a wider and more senior group of people. Last, in releasing the study, we failed to communicate clearly why and how we did it.”
Facebook's relationship status with Microsoft's Bing has changed to "it's complicated."
Facebook has ditched Microsoft's Bing search engine as a provider, in favor of a proprietary engine.
There had previously been an option to view Bing results during a Facebook search, but over the past few days it has disappeared without notice.
Facebook is testing out new video options on its social network aimed at helping you better “discover, watch, and share videos” that you might find interesting. Included in the updates are the general availability of suggested videos within Facebook’s iOS app and an experiment to gauge user response to a dedicated place just for videos.
At about 12:00 p.m. PDT today (3:00 p.m. EDT), Facebook went down. This is the third time the social network has gone down this month.
VB staff from across the world confirmed they either couldn’t reach the social network or it was incredibly slow. The generic “Service Unavailable” and “Sorry, something went wrong.” errors showed up, as did another generic “Page not found” message. A quick check at DownForEveryoneOrJustMe confirmed the issue was widespread: “It’s not just you! http://facebook.com looks down from here.”
Entrepreneurs take note: Facebook is making a new feature for businesses more widely available.
Facebook announced today that it is rolling out the Place Tips feature beyond the testing phase. Starting now, interested business owners can request a free Facebook Bluetooth beacon from the company, as Facebook plans to make beacons available to thousands of small- and medium-sized businesses across the U.S.
In our always-connected world, data is the new black gold. Facebook is already reigning king in the race for data, knowing what you look like, who you spend time with, where you live and where you go out to eat. And now, it’s going to know what you sound like.
The social-networking giant has acquired voice-interface software company Wit.ai, an 18-month-old startup headquartered in Palo Alto, California. In a statement, Facebook called Wit.ai “an incredible yet simple” platform that “has helped developers turn speech and text into actionable data.”
Facebook is worth more than Amazon. Following yesterday’s earnings report, Facebook shares hit an all-time high in after-hours trading at $75. Price has been very stable this morning as well, confirming yesterday’s pop. Shares opened at $75.96 a share, then set a new record at $76.74. Now, shares are trading at $75.13.
In other words, Facebook’s market capitalization is now around $190 billion, which is above Amazon’s market capitalization of $165 billion.
Facebook is getting tough with cyberbullies, who have made many children’s lives a living hell.
The Menlo Park, California-based social media kingpin will begin embedding public safety messages into Australian users’ news feeds in an attempt to get a leg up on cyberbullies. Anti-bullying educational videos will soon begin appearing on Aussie teens’ suggested posts, and similar videos will also be targeted to parents.
Facebook is going to give businesses some social customer support power that is usually provided by external management tools.
In order to provide a more integrated shopping experience, Facebook is adding a "Send Message" button that will allow users to send private messages to business pages directly from news feed ads.
With brands no longer able to instruct users to like pages as a way to unlock content or enter contests, industry experts say they will have to engage consumers in more authentic ways.
Yesterday was the last day marketers could trade Facebook likes for content or contest entries.
Facebook has ended the practice known as "like-gating" to make sure people "like pages because they want to connect and hear from the businesses, not because of artificial incentives," Harshdeep Singh, a software engineer at Facebook, wrote in an August blog post. As of today, content previously hidden to those who haven't liked a specific page is now visible to everyone.
Facebook is unveiling a new feature for users affected by a disaster or crisis to quickly let friends and family know they’re safe.
The tool, called "Safety Check," asks users who appear to be near an affected area to check in to let others know they’re safe or aren't in the disaster zone. Once users reply, their friends will see them marked as safe.
Facebook today said that it has started making changes to its News Feed based on the time people spend on individual posts. More changes will be coming over the next few weeks.
Clearly, time spent is important, but Facebook’s engineers have started to take a more nuanced view of the metric.
Marketers have more social platforms to choose from, but only two really matter -- for now
It’s becoming increasingly difficult to keep up with all of the social media changes. Now with the launch of Meerkat and Periscope and the recent Twitter/Google deal it seems loud and clear that social media is the best, and most innovative, place to gain more exposure and more customers for your small business.
If you’ve been in business for a while you’ve probably tested one or more social media sites. And maybe you’re on all of them because you feel like being everywhere is an important part of your marketing? But the truth is that it’s not. In fact, it’s not about being everywhere but everywhere that matters. Why? Because effective social media isn’t quantity, it’s quality, and this goes for likes and followers, too.
Sitting at her kitchen table in Houston, Bettina Siegel, a corporate lawyer-turned-school lunch blogger and mom of two, had no idea she had the power to spark a massive consumer uprising with her laptop.
But that’s exactly what she did. In March 2012, her petition on Change.org asking the Agriculture Department to stop serving “pink slime” to school kids drew nearly 260,000 signatures. The social media fire, fanned by ABC News and dozens of other media outlets, led retailers and schools across the country to drop the product, formally known as lean finely textured beef, or LFTB, from their ground beef.
Flipboard has confirmed to us that it has raised $50 million, two days after we first reported that the company had authorized the shares earlier this year. JP Morgan was the sole investor, the company says. “We raised this round with JP Morgan, one of the best institutional investors in the world. They are a fantastic team to have on board,” a spokesperson told TechCrunch.
The funding will be used to build out the product and team, the company said.
Facebook and Twitter aren't the only companies pushing forward with video ads this year.
Flipboard, a popular social news reading app, is planning to introduce video advertising in September, CEO Mike McCue announced during an appearance at a ReadWrite event in San Francisco on Wednesday night.
The first video advertiser on the platform will be Chanel, with more advertisers to come later.
Measuring marketing return on investment (MROI) has become increasingly popular, as marketers face growing pressures to demonstrate the value of their activities and programs. Marketers are calculating and using MROI for a variety of reasons, including:
- To measure the effectiveness of individual marketing campaigns or programs
- To demonstrate and prove the value that marketing contributes to the company
- To justify and/or defend marketing budget levels
There's something in the air and if you want to know what it is, take a look at Biz Stone and Evan Williams. The Twitter co-founders' Medium site has signed up its first content sponsor, BMW, and the big news is that the car brand is not paying by impressions or click. Instead, the metric is time.
It's been a prediction of mine for quite some time that while cost per click (CPC) will probably have a future in direct-response campaigns, particularly around ecommerce, cost per thousand impressions (CPM) as a metric will likely be replaced a time or audience share metric, or possibly a combination of the two.
LinkedIn — now with over 300 million users — has become the go-to platform for networking in the business world. Now, a new startup called Conspire is hoping to dig into that marketshare (and mindshare) with a new approach for how to meet people. It taps into your communications platforms — starting first with email and those who use Gmail or Google Apps email — and then uses big data analytics to find the most reliable chain of connections between you and the person you want to meet.
“Reliable” becomes the operative word here: the chain is based not on whom you know, but how well you know them, analysing things like frequency of contact, how recently you have interacted, the response time, and relationship length.
PicsArt is announcing that it has hired Eric Edge as its vice president of marketing.
Edge spent the last four-plus years at Facebook (where he led the company’s marketing efforts in Europe, the Middle East and Africa), then at Facebook-owned Instagram (where he worked on brand strategy). He told me he hadn’t been planning to leave, but when he learned about PicsArt, he thought it was “pushing into the future” and saw an opportunity to build something new.
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