Pinterest announced Tuesday that its Ads Manager is now available to all small and medium sized businesses in the U.S., allowing them to schedule Promoted Pins with just a credit card.
If you’re looking to drive more traffic and sales to your eCommerce site, Pinterest is one of the social networks you need to add to your marketing arsenal. Pinterest the second highest source of traffic for Shopify sites, while the average order value for sales referred through Pinterest is $50, which is higher than any other social network.
People like to pin products on Pinterest and plan purchases. When used properly, your eCommerce site can generate significant revenue with Pinterest.
Predictions season is coming, which means you can expect to read an array of opinions on what to expect in digital marketing, what trends to watch, and which platforms to be active on.
Getting in ahead of the pack, this week, we're publishing our predictions on what's coming next for all the major social platforms in 2018 - we've already covered Facebook, Twitter, Instagram and Snapchat, and today, we're covering LinkedIn, and in this post, Pinterest.
Boasting over 175 million active users, Pinterest offers a great opportunity to drive visitors to your website, capture new leads, and grow brand awareness.
You see, this highly visual platform is filled with consumers who are ready to buy. According to research, 93% of active Pinners use the platform to plan for purchases, while 87% have purchased something because of Pinterest. Such usage makes it the perfect outlet to highlight your brand’s story, connect with your audience, showcase your products, and drive more exposure for your company.
Not too long ago, observers on the Internet were witnessing Twitter’s revolutionary early days and the cautious caveat emptor notice about Facebook disguised as Academy Award-winning The Social Network. Now there’s Pinterest for the DIY-inclined, LinkedIn for the professional, Tumblr for teenage thinkers, Instagram for millennials exploring their FOMO, and even dating services doubling as social networking sites.
Pinterest just became massively valuable. The brand itself is valuable enough already, with a valuation around 11 billion. Now, they’re valuable for you.
Two words: Buyable pins.
In June, Pinterest rolled out the highly-anticipated buyable pin feature. Buyable pins are select pins with a “buy” button, allowing users to purchase what they see in select Pinterest pins.
Before he became the co-founder of Pinterest, Ben Silbermann moved to California and started working for Google in customer support before eventually starting a business.
He says, of his then move from Des Moines, Iowa, to the Valley:
Being close to people that inspire you is a very good first step.
About a year ago, Michael Lopp joined Pinterest as the company’s head of engineering — filling in the leadership of the engineering side next to co-founder Evan Sharp and CEO Ben Silbermann.
Much of his role, since joining, has been to help teams at Pinterest, which consist of units of engineers, designers and product managers, mesh and work well together. Lopp comes from both Apple and Palantir, where he saw environments that were focused on engineers and designers (or, in the case of Palantir, on the engineering side).
While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored.
By now it likely you've heard that YouTube is the second most popular search engine after Google in the U.S. and probably globally. That's a lot of visibility and SEO/Social opportunity. But I urge you to think beyond YouTube in your video SEO and social strategy.
Pinterest is enabling advertisers to retarget consumers on the platform who have visited their brand's website or app, or who share similar characteristics. Advertisers will also be able to use data from LiveRamp and Epsilon to facilitate ad retargeting.
Pinterest took one step closer to bridging the gap between “want” and “have” last week with the release of Buyable Pins, a feature that allows consumers to purchase goods directly within the app. Similarly, Instagram announced three new “action-oriented” buttons – Shop Now, Install Now, and Sign Up – allowing consumers to engage more directly with brands and giving advertisers greater control over audience targeting.
With many brands bumbling Pinterest, will Instagram become a better platform for monetization?
Instagram's mobile ad revenue is predicted to hit $2.81 billion by 2017. And this week, the platform officially switched on its advertising API. Will Instagram become a better destination for brands than Pinterest?
Facebook remains king when it comes to driving social referral traffic, according to Shareaholic’s latest Social Media Traffic Report. The study found that referrals from social media drove 29.49 percent of overall Web traffic received by publishers, marketers, and site owners reporting last month from sites across the Web, with the majority of these referrals coming from Facebook.
According to the report, Facebook drives 22.36 percent of social referrals, while its closest competitor for referral share, Pinterest, drives only 5.52 percent. The study also found that while Pinterest and Facebook have continued to thrive year-over-year, nearly all the other sites counted have seen their social referral numbers fall.
There’s been a lot of movement in terms of valuation for the major social networks over the past few months. Snapchat has seen its stock price fall back to its IPO value, while Facebook has risen to all-time highs. In the meantime, companies like Pinterest are still waiting to step from the private into the public realm, and LinkedIn and Tumblr have settled into their new digs at Microsoft and Yahoo, respectively.
With all of these changes taking place, we figured it would be a good time to go over where a few of the major social networks currently sit in regards to their valuation. Each of the companies listed in the chart below is valued based on their most recent sale price, valuation, or market cap.
Remember learning about "half-life" in high school Biology class? A refresher: the time required for one half the atoms of a given amount of a radioactive substance to disintegrate.
Let's apply this to social media: the half life of a Tweet is approximately 15 minutes - in other words, half of all people that will see your Tweet will see it in the first 15 minutes, and the other half might see it over the next couple hours. The half life of a Facebook or Instagram post is around 8 hours.
Pinterest has boosted the opportunities for brands to connect with its shopping-motivated audience with pixel tracking that enables marketers to monitor conversions across devices. The platform also allows marketers to reach users who have previously shown an interest in their brand, and it gives an instant purchasing option with buyable pins.
It may not have augmented reality face filters or live-streaming, but Pinterest has steadily been going about its business, building the platform into a highly influential shopping companion. Indeed, recent data suggests that Pinterest drives higher purchase intent than any other social platform, with some 93% of active Pinners using the platform to plan for purchases.
Of course, there are a lot fewer Pinterest users than there are on, say Instagram (175m MAU vs 700m on Insta), but still, if your audience is active on Pinterest, you definitely need to be there too - and one of the most popular categories on Pinterest is ‘women’s style’.
In the 2017 Mary Meeker Internet Trends Report, Pinterest was highlighted as a key platform for driving purchase behavior, with research showing that users come to Pinterest with more than 4x higher purchase intent than other social networks.
At first glance that seems surprising, but such findings have been supported by additional reports – in 2016, research firm Millward Brown found that 93% of Pinners have used Pinterest to plan for or make purchases and 52% have seen something on Pinterest and made a purchase online.
It’s sexy these days to analyze the gaudy advertising budgets that brands allocate towards promotion on social media channels.
But what about the ad spending of the social channels themselves? We’re glad you asked …
Kantar Media took a peek at the five big social channels in the US, and the $117.9 million they spent last year on marketing. Two of them stood well above the rest in expenditures and success.
Yesterday, I wrote about why Pinterest in the best social network for ecommerce.
Today, let’s talk about how to get started on Pinterest. I’ve attached an infographic from Quick Sproutabout getting your first follows onside.
So, after you join Pinterest:
Pinterest recently opened its Promoted Pins platform to small businesses, meaning that they can now target and segment their ads at a much deeper level. They can also now collect data and audience insights that were previous off-limits.
Do you pin products to Pinterest to promote items on your website or store? How would you like to sell products directly within Pinterest?
Buyable Pins let you do just that - Buyable Pins are a special kind of pin that let customers buy your products without ever leaving Pinterest.
Pinterest has been steadily building itself as a deeply powerful social referral machine. While not as big as its competitors, Pinterest’s devoted users and ability to manufacture intent have made it a great way to drive valuable traffic to your site.
In addition, Pinterest is unlike other social networks in that their posts have real staying power, and can drive long-term value and traffic.
Facebook isn’t going to let Pinterest take all the click-to-buy glory. The social media giant announced last week that it would be expanding its shoppable sponsored ads, encouraging customers to shop within the same platform that provides them updates on friends and family.
Right now, Facebook will only offer click-to-buy ads through a partnership with Shopify, the e-commerce marketplace for small and medium-sized retailers. Shopify is also working with Pinterest to power buyable pins for local, independent merchants on the platform, alongside big brands like Macy’s, Nordstrom and Neiman Marcus.
After an eMarketer forecast predicted Instagram's revenue soon outpacing Twitter, and Twitter's disappointing Q2 reports, many marketers may shy away, which could be a big mistake.
While it's been a banner week for Instagram, Twitter's latest numbers show the social media platform falling far short of expectations. However, some experts say that marketers should think twice before fleeing from Twitter toward Instagram's greener pastures.
One in five photos or videos on Instagram show up with annoying whitespace around them because people use other apps to letterbox their landscape or portrait imagery to fit in Instagram’s square cropping. So today, Instagram for iOS and Android is dropping the requirement that all photos and videos be squares. Now when users upload photos, they can pinch or tap a format button on the left to post their landscape or portrait photos and videos. Squares are still allowed, though.
Pinterest has released a new report into how people use the platform in their travel planning process. And with Travel being one of the most popular categories among active Pinners, if your business has any connection to the travel sector, it’s information worth taking note of.
As per Pinterest:
“Pinterest is a hot spot for travel with an average of 2 million saves per day. It’s one of our top 10 categories with a total of over 3 billion travel-related ideas. The planning process (where, how and what) starts to rise in January, and peaks in June when we see an average of 4 million saves a day.”
Pinterest community marketing manager Enid Hwang starts her day at 6:30 a.m. focused on one mission: ensuring Pinterest wins over users the same way the site did from the very beginning — one-to-one.
As Pinterest’s fourth employee and one of the site’s first few hundred “pinners,” Hwang remembers the way she and Pinterest CEO Ben Silbermann first worked together, meeting bloggers individually at conferences and scouting for artisans in San Francisco. She doesn’t want that type of work to stop.
A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed?
If content creation is a digital marketing trend for 2015, then Tumblr is ahead of the game. Last week the blogging platform announced that it will launch an ad network called the Creatrs Network. Through partnerships with Tumblr-based social influencers, brands will be able to gain access to curated and original content for use in their Tumblr campaigns. If they so choose, they'll also have the ability to distribute the content in ad-form to audiences on Yahoo, Facebook, and Instagram.
Smartphones trump tablets for pinning on the go
eMarketer estimates that 40.1 million US consumers will use Pinterest via any device at least monthly this year—and based on recent data, it’s likely that most of this activity will take place on mobile. According to Q2 2014 research by ShareThis, US internet users logging on to Pinterest via mobile were three times more likely to pin than desktop users.
While Facebook continues to evolve social more generally, and Snapchat captures attention with its innovative visual tools, I do enjoy seeing how Pinterest is blazing its own path and developing unique products on their own accord.
Once not much more than a digital pin board application, Pinterest has evolved significantly in recent times – you might not necessarily be as aware of Pinterest’s development as you are of the other big platforms, but the changes are significant, and bear relevance for a great many brands looking to best utilize social and generate best returns.
Squarespace users this afternoon will get a set of tools that will enable them to more easily publish their content to Pinterest and gather data about the traffic those pins are driving to their site.
Previously, adding Pinterest tools like the Pin It button would require a small amount of code added directly to the site, but the new integration has built it into the user interface of the site’s settings. Squarespace is often used to quickly get a site up and running, and that’s of particular interest to businesses that need an online presence but may not have someone technically savvy enough to build a richer website.
Pinterest has added a new way to categorize your Pinterest boards, with sections, like sub-headings, to be made available within each.
The new board sections enable you to separate out your boards to make more sense of the various Pins you’ve added.
After adding search ads to their platform earlier this year, Pinterest is now making the option available to all businesses by adding search to their self-serve ad platform.
Pinterest's search ads function much as you'd expect - when a user conducts a search for a key term (or key terms) you've targeted, your Promoted Pins show up, similar to how you would use Google search ads.
Pinterest has made a small, but significant change, adding a search bar to the home screen of their app.
As explained by Pinterest:
“Now, instead of having to open the Explore tab to search for ideas to try, you simply type what you’re looking for into the new search bar at the top of your home feed. You also have the Lens camera right there at the ready, so when you spot something out in the world that looks interesting, you can quickly tap open Lens to snap a photo and find related ideas.”
Pinterest has bought Instapaper, the app that lets consumers save content to view later. The deal gives Pinterest access to more behavioral data, enabling it to better target content and upping its capabilities to rival Facebook as the place to go to discover new things.
Pinterest is adding a native video player as video usage on the platform has grown 60% in the past year, with users twice as likely to follow up on products or services if they've watched a video on the site. Pinterest is interested in not only getting you to watch more videos on its site, but in showing you those that are most pertinent. Popular video categories on Pinterest include hair and beauty, fitness routines and home improvement.
Pinterest has brought on a new executive to manage the technology its marketing developer partners use to power advertising campaigns on Pinterest.
Michael Akkerman, formerly a vice president at Kenshoo, will help manage the technology and relationships with the company’s advertising partners that are using its APIs. The company started its Marketing Developer Program earlier this year that gives its partners access to better tools to manage those campaigns on Pinterest.
Pinterest followed the ad-targeting features it introduced in June with new retargeting additions and improvements, announced Wednesday.
Pinterest has launched promoted videos that play sound and link viewers to pins for related products for purchase. Pinterest has seen a 60% increase in video saves to the platform in the last year and says that 75% of links and images saved come from businesses.
Adding Pinterest to Your eCommerce Strategy
Last month, Pinterest showed off its first ad at the Cannes Lions International Festival of Creativity, and it’s a beautiful tribute to how the platform connects and inspires 70 million users worldwide. Just four years from its beta launch in 2010, Pinterest has 2.5 million page views per month, making it the fastest growing social platform today.
But its popularity is not the only draw – Pinterest is more successful than Twitter and Facebook at turning followers into consumers. Take a look at Pinterest by the numbers:
With Pinterest quickly becoming a powerhouse in retail, marketing, and search, more and more people are beginning to focus on this social media platform turned social search engine.
If you’re a business, Pinterest can certainly help you, but if you’re a soloprenuer or individual promoting your own personal brand, Pinterest can help also. Authors, bloggers, business people, and celebrities have joined the Pinterest ranks and are doing quite well (anyone following Michelle Obama or businessman Gary Vaynerchuk on Pinterest?).
While it may not compare with the size and scale of Facebook, Pinterest is steadily growing its user base, and is becoming a much bigger consideration for marketers, particularly those in the B2C sector.
The platform reached 175 million users back in April, and now, Pinterest has announced that their community has expanded to 200 million MAU – up 40% year-over-year.
Pinterest is doubling down on design, thanks to a new hire it’s announcing today. Susan Kare, the designer behind such well-known Macintosh icons as Lasso, the Grabber, and Paint Bucket, is joining the company as a product design lead.
As part of their ongoing effort to improve the business value of the platform, Pinterest is adding Pin-specific stats to each Pin, making the data easier to access and analyze – and action, in the case of switching to a Promoted Pin.
As explained by Pinterest:
“Now, when you visit your Pinterest for Business profile, you’ll find a new stats icon on each of your Pins. This gives you (and only you) a preview of that Pin’s total engagements. Trying to understand how much interest people are showing in your Pin? Use this feature to quickly scan your Pins and see which is getting the most action.”
Pinterest is a serious business tool, it’s not just ‘pretty pictures’! Here’s a great free eBook on how to utilize your 'pins' to capture your audience's
Discover how you can successfully attract, retain and engage your audience on Pinterest! Find out how your brand can get discovered on Pinterest including ways to:
Click here to download: http://bit.ly/1keSDg0
• Measure the most important Pinterest metrics
• Tie your Pinterest efforts to tangible revenueBuild your initial follower base on Pinterest, and how to keep it growing
• Run contests on Pinterest
• Leverage your Pinterest investment on Facebook and Twitter
• Create compelling, relevant content on your Pinterest page
• Use Rich Pins, like Place, Article, Produce, Recipe, and Movie Pins
The folks at Pinterest are on a tear lately. The popular image-based social-media network unveiled yet another new discovery-happy feature. This one’s called “Interests,” an easier way for users to find and follow pins from people with shared -- yup, you guessed it -- interests.
For businesses, the update gives your customers a new, less time-consuming way to discover your posts, directly from their home feed across all of Pinterest’s platforms -- on the web and on its Android, iPhone and iPad apps.
Starting today, users can now dig deep into all kinds of highly specific interests, from “ultralight backpacking” to “urban homesteading” and, you name it, just about everything in-between.
Pinterest is limiting its advertisement targeting to two categories as it tries to capitalize on the nearly 50 billion images the site houses. Identifies retailers and packaged-goods makers as core areas.
Image bookmarking service Pinterest Inc. is scaling back the breadth of its advertising ambitions, focusing more on attracting dollars from retailers and consumer packaged-goods companies while de-emphasizing other marketing categories.
Social network Pinterest has given US advertisers a new advertising tool to kick off the New Year. As of January 1st, the Promoted Pins ads first launched in September 2013 and available only to select brand partners in 2014 has been open to all advertisers.
Early Pinterest brand partners including Kraft Foods and General Mills have been testing the Promoted Pins ad format for eight months. Like Promoted Posts on Facebook and Promoted Tweets on Twitter, Pinterest’s paid ad offering is designed to help marketers amplify the exposure of their social content. Marketers will be able to pay to show certain pins at the top of search results and category feeds.
Pinterest probably deserves more attention as a social media marketing option than it receives. I mean, it's not like no one knows about it - the platform now has more than 175 million monthly active users, and is on track to book more than $500 million in ad revenue this year. But did you also know that one in two U.S. Millennials use the platform? That Pinterest reaches 80% of the Millennials who also use Snapchat?
That stat, in particular, stood out in this new infographic which provides an overview of the platform's U.S. audience. The Snapchat reference is important because Snap Inc. just recently raised almost $30 billion after publicly listing, largely based on the fact that it has such huge appeal with that Millennial audience. If Pinterest is not so far off, what does that mean? How much might Pinterest be worth on the free market? And given it's focus on eCommerce and generating revenue through direct selling, could Pinterest actually be worth more than Snapchat in the long run?
Mother’s Day is still a couple of months off (14th May), but Pinterest’s getting in early, reminding marketers to plan their promotions ahead of time. And with – according to Pinterest – 70% of US moms active on the platform, spending an average of 124 minutes per month browsing the various Pins, tapping into Pinterest for your Mother’s Day campaign could be a great way to boost performance.
To help with this, Pinterest has outlined a couple of key details to help maximize your Mother’s Day strategy.
The image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can marketers best use Pinterest for e-commerce?
Pinterest continues to boost its e-commerce services in order to help brands further engage with consumers. Shortly after it designed a new Follow button for brands, the platform has unveiled another new feature to make brands' pins more discoverable.
As Pinterest continues its evolution from a social network to a ‘catalogue of ideas’, the opportunities for marketers on the platform are also developing in-step. And while Pinterest may have a lot fewer users than Facebook, Pinners come to the platform in a more focused mindset, with a defined shopping mission in mind. Indeed, research shows that up to 93% of Pinners use the platform to plan for or make purchases.
That trend is also evident in the home decor sector, in which US shoppers spent $122 billion in 2016.
While Pinterest doesn’t have anywhere near the scale or size of Facebook, or even Twitter, the platform has been slowly building its eCommerce options and establishing itself as a discovery network, a key product and idea resource for those who use it. Pinterest may only have 200 million monthly active users, but those users come with clear intent – in some cases, clearer than those turning to Google.
Underlining this, Pinterest recently commissioned a study of more than 1,500 Pinners to get more perspective on why they use the platform, how they use it, and how Pinterest influences their shopping behavior.
Pinterest rolls out buyable pins on iPhone and iPad in the U.S., with Android and desktop support coming later
Pinterest today announced that its new buyable pins — featuring blue price tags and “Buy it” buttons — are now live for people using the app on iPhone and iPad in the U.S.
Pinterest first introduced the feature at the beginning of this month, saying that they would be coming to the iPhone and the iPad within the next few weeks. Now Pinterest has officially begun the rollout. (You’ll know you have access to them when Pinterest sends you an email notification about it.)
Pinterest today is unveiling a new way users can communicate, collaborate and share with one another. With the launch of a new messaging feature, users will be able to keep discussions going on Pinterest around their favorite Pins without having to leave the site or apps.
Last spring, Pinterest launched its Send a Pin feature, which enabled users to share interesting Pins with their friends on and off the site. Users that were connected on Pinterest would receive a notification that would point them to the shared pin. And others would receive emails about the content that was shared.
Insiders report Pinterest is testing video ads that autoplay when a consumer stops scrolling over them. The ads, available to select users, are intended to work alongside Cinematic Pins
Pinterest is about to unveil its redesigned and re-engineered app, with Pins that now load two or three times as quickly as before. The platform's users in the US increased 61% in the past year to 87 million each month, per ComScore, and the company is seeking to expand its user base globally.
Pinterest has already offered a slew of paid advertising units. Now the platform is tapping into the "Buy Button" for further revenue generation opportunities.
The visual discovery platform unveiled buyable pins today. The pins are blue and sit next to the regular red pins. Users can search for buyable pins. For example, when a user types "jacket" into the search bar and clicks on the blue "see more" button at the top right corner, Pinterest will show a number of jacket options. If the user further clicks on the blue "$" sign, they will be able to enter a price limit by scrolling up and down. Once they set a maximum price, they will be able to swipe through all the jackets within the price range and pick up their favorite.
Advertisers are going to have a lot more to work with on Pinterest starting today.
The company is rolling out several new tools and pricing options for advertisers today. Perhaps the biggest of them is Pinterest’s take on a new video-like Promoted Pin — but, not in the way you might expect.
On April 1st, Pinterest’s country manager in Japan Naoki Sadakuni got some of the engineering support he’d wanted for a while.
Five team members from Pinterest’s headquarters arrived to the company’s Tokyo office in an experiment the company is running called “Jumpstart.” It’s Pinterest’s first run at shipping a small team from the company’s home base in San Francisco to a remote office, and telling them to basically figure out how to make Pinterest better for that country.
Tim Kendall’s new job is to make sure Pinterest’s partners are finding new ways to make money off one of the most engaging platforms on the Internet. He’s been plenty busy since he got started, including launching Buyable Pins. We sat down with him to find out a little bit more about the company’s commerce plans.
Pinterest has become a key hub for food and recipe-related content - in fact, food is Pinterest’s most popular category, with over 15 billion Pins relating to food posted to the site.
But it’s not just the overall amount of food-related Pins that’s worth noting, Pinterest is also seeing significant growth in food-related content.
Is your brand—personal or professional—on Pinterest?
Seventy million people are, with a large number of those being bloggers, companies, brands, and businesses. The opportunities to expand your reach and meet your audience are many on Pinterest, and they come in many unique ways. Though falling under the umbrella of social media marketing, Pinterest has its own special notes and best practices that help make it an extremely fun, exciting place to test, iterate, and add value to those on the network.
Pinterest recently announced that hashtags are now a working feature on the platform. The announcement will enable Pinners to easily discover new content, as well as ensure their content is seen by more, yet relevant users.
The focus of the announcement is clearly rested on users, however, the clear winner here is Pinterest.
Pinterest is opening up opportunities to small and mid-sized companies looking to pre-plan campaigns and better target customers, writes Alex Samuely. One advantage for small businesses is Pinterest's recent shift from 30 large interest categories to 420 targetable ad categories.