You're probably always hearing about the most popular, mainstream social networks -- Facebook, Twitter, LinkedIn, Google+ -- and how you can use them for business. That's because these networks attract such a wide range of users, that it's easy for the majority of marketers to have success connecting with their audiences there. But you must know that those "top" social networks aren't the only ones out there, right?
Truth be told, there are hundreds of other, niche social networks on the web that, depending on your particular audience or your goals, can also be well worth it for you to participate in.
Why Niche Social Networks Are Valuable
A social network can be considered "niche" if either A) the focus of the social network is much more specific (e.g. a social network just for events), or B) the users it attracts are much more targeted than those of social networks that cater to a wide range of users (e.g. a social network just for animal lovers).
The beauty of niche social networks is that they take the step of targeting and segmentation out of the marketer's job. So for example, if your business sells yarn and you're a marketer participating in a social network for knitters, you already have a much more targeted audience at your disposal than you would on a social network like Facebook. And we all know how much more effective your marketing can be when segmentation is involved, right? So before you devote all your social media marketing time to just the top networks, it behooves you to do some research into whether there are any niche social networks populated by your audience.
Not sure what kinds of niche social networks have popped up on the web? Here are 7 of some of the more targeted social networks to open your eyes to what's out there. Have you heard of or used any of these before? Go ahead -- try 'em out!