Mobile is on just about every marketers mind today and with the news that IHS iSuppli has released projecting that PC shipments are bound for their first annual sales decline in 11 years, many speculate that consumers are going to keep buying smartphones and tablets. To state the obvious, if you are a marketer and you are not at least trying to figure out how to use mobile effectively, you will be left behind.
With all of the opportunities to advertise and connect, what are marketers doing? How is mobile being utilized today? An October report by the CMO Council gives some insight into how it is being used and it's pretty clear that there are opportunities in areas that many are not taking advantage of. Global mobile marketer's activities and use reported by percentage are as follows:
51% – Use mobile to notify and inform customers
43% – Deliver content or services to mobile users
37% – Of marketers promote and advertise brands or give special offers
23% – Provide customer support and contact activities
19% – Gather information and real-time insights
18% – Acquire customers or re-activate customers