Every company has limited resources.
Almost all of them think they don't have enough money. But we're also short on time and energy, because we're so busy keeping up with everything.
When you follow bad advice that leads you down a rabbit hole, you're not only losing out on the potential gains. You're also wasting resources that you'll never get back.
These limited resources can only be stretched so far. And our time has an enormous opportunity cost that should be carefully guarded.
Here are 3 pieces of bad advice that you need to watch out for, and how you can protect yourself.
Bad Advice # 1: Engagement is Key to Growth
Everyone loves to say that the key to social media is engagement. But when people give you vague advice like, "join the conversation" or "create great content", they usually don't know what they're talking about.
Dan Zarrella is a Social Media Scientist from HubSpot, a leading B2B software company. He recently published a book entitled Hierarchy of Contagiousness, that explores how and why ideas spread through social media.