New York has historically been known as the center for industries like finance, publishing, and fashion, and has always been a powerhouse of innovation when it comes to these sectors. However, in the last decade, NYC-based tech startups have ushered in a new wave of innovation.
There are many factors that led to this entrepreneurship renaissance. The economic downturn certainly served as a motivating factor, but strong support from the Bloomberg administration acted as the perfect enabler.
The best part? Several of the hottest startups in New York share some key traits. The most notable among them is that each has a distinct relationship with the small business sector. Below, are four companies that have not only flourished, but are also bolstering, even reshaping, small businesses everywhere.
Twitter will act as a narrator of sorts for the Olympics with a hub dedicated to covering the event in partnership with NBC, according to a report.
Under the deal, which is expected to be announced Monday, Twitter will act as a curator for "millions of Twitter messages from Olympic athletes, their families, fans and NBC television personalities" which will be showcased on a single page on Twitter.com, according to The Wall Street Journal. NBC, which is airing the event, will direct viewers to the page "with on-air promotions and links to athlete interviews or video clips."
"Go tell that long tongue liar, go and tell that midnight rider, tell the rambler, the gambler, the back biter. Tell 'em that God's gonna cut 'em down. Tell 'em that God's gonna cut 'em down." ~ Johnny Cash in God's Gonna Cut You Down
This is one of my favorite Johnny Cash songs, one that speaks to a punishment coming no matter where the bad guys go.
Most social media users aren't bad guys, but disagreement on behavior and expectations can make the Internet feel like the wild wild west, with inadvertent "ramblers" who tweet the wrong tweet or "gamblers" who ignore the legal consequences of a promotion.
The microblogging service today launched its first self-service ad format.
Twitter is looking to attract small business advertisers.
The microblogging service today announced that it has launched its first self-service ad format, called Promoted Products, which will enable marketers to buy and target ads on their own. Until today all of Twitter's ad formats required marketers to work with a member of Twitter's sales team.
Recently it has appeared that Twitter has cracked the code on mobile advertising better than its larger rivals, Facebook and Google. Facebook's IPO in May suffered partly because of investor uncertainty over its lack of mobile ad revenues, and Google's last couple of quarters raised questions about lower prices on its mobile ads. Some folks question whether mobile ads will ever really work well.
A new report out this morning says Facebook's doing just fine with mobile ads –finer, in fact, than Twitter (see update below). According to the report from TBG Digital, which helps marketers place ads on Facebook and Twitter, ads that appear in people's Facebook news feeds on their mobile devices get four times as many clicks as similar but not identical Twitter ads.
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