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Why Mobile Ads Stink: It's Not Just a Tech Deficit, It's a Digital-Attention Deficit

The 4 reasons why mobile ads are lousy

why mobile ads stink

Ads are simultaneously an essential force in our lives and hardly in our lives at all. The paradox of advertising is that we spend most of our lives ignoring ads while we also spend hours browsing websites, reading articles, using apps, and "consuming" other "content" that could not exist without them.

That's why it matters that our attention seems to be moving toward screens where ad dollars are struggling to follow. My business column* in The Atlantic magazine this month is on mobile ads: Why they're so annoying and why it's so important that they get better -- not only for companies like Google and Facebook, who rely on digital advertising for 80+ percent of their revenue, but also for the entire media industry that has grown fat and happy expecting that advertising would always be there to pay their salaries.

The companies staring down the mobile ad challenge face three acute deficits: not enough data, not enough innovation, and not enough screen. None of these barriers are insurmountable. But no free ad-supported service could succeed without overcoming all three.

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2013 Social Media Benchmark Study


A new study has proven that social media actually helps businesses reach out and sell their products to consumers, saving their time and resources from experimental campaigns on social channels.

According to marketing information firm J.D. Power and Associates, its 2013 Social Media Benchmark Study has found proof of a link between social media and business metrics, such as consumers' tendency of buying and interacting with companies through major social channels.

The study includes responses from more than 23,200 online consumers in the United States.

And the respondents have interacted with at least one company through its official social media channel.

Jacqueline Anderson, director of social media and text analytics at J.D. Power and Associates, says the extensive study provides companies a model structure for the successful integration of social media into business strategies.

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Youtube Will Launch Music Subscription Service

youtube will launch music subscription service

Google's YouTube is planning a new service for music subscription. This new service will not be connected with the Google Play subscription service.

The rumor comes from Fortune, but Google did not confirm the news, although the company did release the following message: Google said it doesn't comment rumors, but it is looking into the benefits of a subscription service, besides ads.

The new service will be a competitor for Spotify, the popular music site, where you can listen to music as long as you watch their ads.

YouTube is the first source of listening songs and watching music videos, so this service make sense. Right now the quality of the songs available on the site is not the best and a music subscription service might be another good thing. which will provide better quality.

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Social Media Brings New Life to the Outdoor Industry

social media brings new life to the outdoor industry

The wonderful world of social media has truly redefined the outdoor industry by creating a new two-way communication model that bridges manufacturers and consumers into a seamless exchange of instant interchange.

Social media, at its root, is characterized by the share and exchange of information and ideas in virtual communities and networks. This new and ever so popular advance in technology introduces a change in how customers gather their information and in some cases affects their purchasing decisions or perspective on a brand.

Social media differentiates from traditional media, such as print or TV, in many aspects such as quality, reach, frequency, usability, and immediacy. According to Nielsen, Internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 37 percent to 121 billion minutes in July 2012 compared to 88 billion minutes in July 2011.

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Are Your Customers Withering on the Vine? 3 Free Great Resources to Build Your Social Footprint


1. Free guidebook: Learn how to Attract More Customers with Twitter & Vine

Start optimizing your Twitter and Vine presence to generate leads and sales. Not on Vine yet? Learn how this new social media app can help your business grow on social media and get you more sales.

Get your free copy now: Click here

2. Free workshop: How to Master LinkedIn for Marketing

LinkedIn is an extremely valuable and successful social media platform for businesses. How can you take all the resources LinkedIn provides and use their for your company's benefit? View this on-demand workshop with Scott Engelman, head of Online Marketing at LinkedIn, and Mike Volpe, CMO at HubSpot to see how you can use LinkedIn like the experts do!

View workshop now: Click here

3. Bonus offer! A Handy Tool Kit for Launching & Measuring a Remarkable Campaign

Now that you can attract customers from social media sites like LinkedIn and Twitter, how will you measure what you got out of it? Instead of measuring the number of new followers you go, or shares on social media, actually measure the leads generated, cost per lead, and customers acquired!

Download this free tool kit now: Click here

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