At its core, social media is about being social. It is about back-and-forth interaction. It is about engagement. Businesses that have successful social strategies understand this. They also understand their customers have certain expectations. They expect to interact with the brands they like. They expect to engage with the brand when they have a question or require customer service. They expect their favorite brands to be sharing great content. So, who's making all this happen? The social media manager, of course.
People of all ages are social media managers. They are tasked with managing the reputation of the business they work for. They have a big job that comes with a lot of responsibility. Remember, social media sites don't shut down every day at 5:00 when your business closes. Social media is up and running 24 hours a day, 365 days a year. A successful social media manager is going to have these qualities.
Knowledge Of The Social Network
You're responsible for managing your brand's presence on a particular social network, you best understand how that network works. You should be certain your audience can be found on this network and understand the demographics of your audience. What is your audience's gender and age? Where do they live? When are they online?
Knowledge Of The Tools That Make You Efficient
There are a number of tools available to the social media manager. Understanding the way these tools work is essential to your success. For example, a tool that allows you to schedule a tweet or a status update may be what you need in order to get some sleep. These tools will also enable you to collect the data you need to effectively do your job.
Everybody wants to be cool. Even the geeks who have embraced their geekiness these days have done so because, frankly, that's cool. (Thanks "Big Bang Theory.") And this goes for brands too.
Coolness comes in all forms these days. As a brand, you don't have to be the jock (Red Bull) or the prom queen (Coach hand bags). No matter your category, you can be cool if your core customers think you're cool. (That includes you, CPG brands.) Coolness is an attitude. But it's an attitude that must be established and maintained.
If you're fortunate enough to have some people out there who think your brand is cool, be happy. But don't get lazy. Coolness does not maintain itself. Here are the signs that your cool factor is on the decline -- and some ways to counteract the lameness.
You start to believe that you're as cool as you say you are
There's nothing more uncool than thinking you're cool. It's as simple as that. As soon as your brand starts acting like it's hot shit, it's going to get knocked down a peg or two by a competitor. Just ask Apple.
As we kick off 2013 it's good to recap some of the impressive stats from 2012. Here's a great infographic that visualises a piece by the Huffington Post – 100 Social Media Statistics to kick off 2013. A few of the highlights are:
- 1 Million websites have integrated with Facebook
- 23% of users check Facebook 5 times or more daily
- 56% of customer tweets are being ignored
- 34% of marketers have generated leads on Twitter
- Google's +1 button is used 5 million times a day
- Over 5 million are uploaded to Instagram every hour
- 80% of Pinterest users are female
It was another big year for social media platforms with the mature giants like Facebook continuing to grow and develop and a few of the newer players, Pinterest and Instagram, making their mark. It's set to be an exciting year in this space. What are your predictions?
Thanks for the Infographic iStrategyLabs.
Businesses across all industries use social media to achieve marketing goals, from awareness to monetary gain. Platforms like Facebook and Twitter often dominate the conversation with new features and accomplishments, but the true picture of social media marketing opportunities continues to evolve. While Facebook still commands the widest reach, the quickest adoption rate and smoothest performance, up-and-coming networks have the social media giant in their sights.
Below Brafton has painted a clearer picture of the social media landscape – the platforms with the most monthly active members, the networks where internet marketing experts make their investments and the percentages of brands generating leads via each site. The race is on to see which platform will continue to have an impact in the business world moving forward. Could it be the reigning champion Facebook or one of the networks in the lead-gen pony pen? See our graphic below to find out, and read our related blog post for more insights.
Are you struggling to keep up to date with the best social media marketing tips?
Would you like to know how to get the best results with your social media marketing?
We asked twenty-one social media marketing experts to share their best social media tips today.
Here's what they had to say.
#1: Attract Leads With Facebook Offers
If you're looking for a new way to attract quality leads using social media, try Facebook Offers.
Facebook Offers are a type of Facebook ad, but they work a bit differently than a traditional Facebook Ad. You can set them up directly from your Facebook Page (no need to go into the Ads dashboard) and they can be created for offline and online businesses.
Although you can use them for many different promotions, I've seen the highest conversion rates when marketers use Offers to attract quality leads.
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