Blockbuster movies are a summer staple and cash cow for studios producing the latest comic book film, action epic, or laugh out loud comedy. If you think about it, movies have always been a social experience, ever since crowds lined up to see the first motion pictures at the Theater Optique in Paris 120 years ago. Almost everyone has a special memory of lining up at midnight or cuddling up on the couch to watch a movie that kept us on the edge of our seats, laughing for more, or tearing up over a beautiful story.
Long gone are the days of promoting movies solely through traditional marketing. In a world where tweets decide the fate of a movie at the box office, it's no wonder studios are turning to social media to produce and promote the hottest new films. Complex viral campaigns, Facebook pages, and Twitter accounts based on characters allow movie-goers to get deeply involved in a movie before it even hits theaters. Facebook, Twitter, Instagram, and other social platforms are completely changing the way fans discover new films, purchase tickets, and spread the word.
The German government is clearly taking the latest critical security problem in Internet Explorer seriously, publicly urging all users to stop browsing the web with the Microsoft product until a patch is available.
The German government's Federal Office for Information Security (BSI) has published an advisory, telling Internet Explorer users to switch to alternative browsers until a patch is released for a zero day vulnerability that emerged over the weekend.
Gundotra posted the news on his Google+ profile today, adding that Google+ also has 100 million monthly active users — if you count in the mobile app.
"This week we also hit an important milestone–over 400,000,000 people have upgraded to Google+. It was only a year ago that we opened public sign-up, and we couldn't have imagined that so many people would join in just 12 months," wrote Gundotra.
You know those starved-for-work folks who stand out on street corners in extreme heat and wave around signs and giant arrows attempting to bring you into a nearby store? Of course you do. They're everywhere. Cheap advertising, I guess. I have to believe they make $8 an hour or whatever minimum wage is in your state. This is not a position that demands much skill.
Fairly often, these human ads have a tiny touch of schtick. Costumes are common. Maybe they wear a sandwich board or have a prop of some sort. Let's call it what it is. It's dull.
A street corner advertising rock star.
Her job is to generate traffic to the Verizon Wireless store. She has no props. Nor does she hawk an offer you haven't seen a million times. Sounds, pretty ho-hum, I know. But day after day, she's doing her thing on the well-traveled corner of Green Valley and Francisco and she calls a ton of attention to herself and the store. I bet she actually does generate traffic. And I'd bet you an hour wages, she's paid several shillings more than minimum wage. Why?
The advantages of a brand becoming involved in social media far outweigh the risks. But with an uber-transparent environment, the road can be a little bumpy at times.
A newer law passed in Australia, New Zealand and Thailand indicates that if derogatory or defamatory content is posted on a brand's social media page or blog, whether the brand posted it or not, the company can be held liable and subject to legal ramifications if they do not remove the post within a reasonable amount of time. Avoiding a discussion on any ethical implications this law may involve in terms of certain freedoms we may consider a natural born right, the issue of negative content on company social media outlets is something worth taking a moment to consider.
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