logo f

Contact  | About |

  • explore resources 2014
  • join social trax 2014
  • Reap the benefits with our cutting edge Social Media network partners...
  • Dive into the Social Trax Discussions - enlighten others, or get enlightened...

Sign up for the Newsletter

Facebook Interns Probably Make More Than You

112987077According to a new report, interns at the social network earn $25,000 more than the average American.

Citing salary information collected by Glassdoor.com's Employee Choice Awards, Business Insider reports that Facebook pays interns about $5,602 every month.

The company's interns make between $5,600 and $6,300 per month, the equivalent of $65,000 to $75,000 per year.

Technology interns are among the highest paid in the United States, but summer banking analysts rake in roughly the same amount. High salaries are a way for companies to recruit top talent from schools early on, although Facebook seems to maintain this post-internship; for example, a software engineering job brings in $114,000 a year.

According to an earlier Forbes report covering the "Best Internships of 2012", Google – with its opportunities for gaining "learning experience," as well as the benefits and "great pay" the company offers – ranks as the No. 1 workplace for interns. As Glassdoor data shows, the average monthly base pay for software engineer interns at Google is more than $6,000.

Continue Reading

Instagram (Owned by Facebook) Says It Now Has the Right to Sell Your Photos

112987077Instagram said today that it has the perpetual right to sell users' photographs without payment or notification, a dramatic policy shift that quickly sparked a public outcry.

The new intellectual property policy, which takes effect on January 16, comes three months after Facebook completed its acquisition of the popular photo-sharing site. Unless Instagram users delete their accounts before the January deadline, they cannot opt out.

Under the new policy, Facebook claims the perpetual right to license all public Instagram photos to companies or any other organization, including for advertising purposes, which would effectively transform the Web site into the world's largest stock photo agency. One irked Twitter user quipped that "Instagram is now the new iStockPhoto, except they won't have to pay you anything to use your images."

"It's asking people to agree to unspecified future commercial use of their photos," says Kurt Opsahl, a senior staff attorney at the Electronic Frontier Foundation. "That makes it challenging for someone to give informed consent to that deal."

Continue Reading

Predictions: The Big Tech Trends of 2013

big predictions top tech trends of 2013
"Yes, well, it's called the future, so get used to it."

Q, James Bond

Predicting the future is a sucker's game. No matter how smart you think you are, events have a way of overtaking logic and making predictions not just wrong but completely beside the point. That's why we have smartphones instead of jetpacks.

That said, the ReadWrite team couldn't resist the year-end opportunity to gaze into 2013 and come up with 14 things we just know are stone-cold locks to come true in the next 12 months, split evenly between consumer and business technology.

We absolutely guarantee that every one of these predictions will come true in 2013 ... unless, of course, things change. Then all bets are off.

Free-to-Play (F2P) Gaming Goes Mainstream: No longer relegated to tiny little casual and mobile games, the free-to-play concept will expand with at least one big-budget, high-profile, AAA franchise game competing with the best the industry has to offer. Instead of demanding big-bucks up front, though, this game will try to recover its investment via advertisements and in-game purchases. If it succeeds, it will change the way games are sold forever. - Cormac Foster

Louder Social Din Opens Opportunity For Aggregators: The social media din will get even louder and harder to understand. Aggregators that help curate these competing streams and tie together disparate services will become the new social media power brokers. - Taylor Hatmaker

Continue Reading

Content Marketing and Trends to Watch in 2013

112987077For my final column of 2012, I thought that I would explore the state of content marketing, try to clear up some confusion about the field, and also take a look at trends to watch in the coming year.

Content marketing's star has risen, and I have seen much interest and excitement about the field. But I also encounter lots of questions; so I'd like to chime in with my two cents, and try to clear up some of the confusion.

The misunderstanding can start with the label itself, as the phrase "content marketing" does not seem to be very helpful. Is it about marketing your content, or using content in support of any type of marketing? And what marketing or social media effort doesn't employ some form of content?

Also, there can be confusion over related concepts E.g. I saw the following question in a recent #CommsChat about content marketing (CommsChat is "the home of Europe's most popular communications conversation" according to its About page). The moderator asked: "what are differences between brand journo, content marketing, contract publishing," which drew this response, from the special guest Rob Bonn of British content marketing agency Seven: "not convinced distinctions between content marketing, brand journalism, transmedia storytelling et al are helpful."

Continue Reading

How Social Media Best Practices Have Changed

how social media best practices have changedIn short, over the last 12 months, social media has moved from an "end" to a "means." For most organizations, this meant a change in the standards used to evaluate their social strategies. Digital marketers could no longer flash auto-generated reports from their social dashboard of choice at weekly meetings, highlighting the psychographic buckets of their Facebook fans or the number of comments on their page or, yes, even the week-to-week increment in Facebook "likes."

A renewed focus on connecting social to other digital data touchpoints emerged, as evidenced by the number of startups and digital agencies rebranding and adopting social CRM as part of their value proposition, as well as the acquisition of social marketing platforms by CRM companies (i.e. Buddy Media by Salesforce and Vitrue by Oracle). The reconfiguration ultimately benefited the brands. But a new problem arose, namely understanding what exactly social CRM meant and how it tied to a sensible ROI metric -- if at all.

Thankfully, a few trends and best practices ultimately surfaced.

Social moves away from a mass media model to a more targetable medium
Two market winds propelled this new course. First, social CRM matured from solely customer relationship marketing on a Facebook or Twitter brand page, for instance, to customer intelligence informed by users' social profiles. Soon, the view through the social lens amplified, and the focus moved from broader conversations occurring on the brand and product level to more actionable customer-level analytics. Who is my customer online? What is the profile of my customer offline? What are their interests? Who are their friends?

Continue Reading

More Articles ...

quote 1

quote 2

quote 3