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Navigating Social Media Legal Risks: Keeping Your Marketing Legally Safe

124338488"Go tell that long tongue liar, go and tell that midnight rider, tell the rambler, the gambler, the back biter.  Tell 'em that God's gonna cut 'em down.  Tell 'em that God's gonna cut 'em down." ~ Johnny Cash in God's Gonna Cut You Down

This is one of my favorite Johnny Cash songs, one that speaks to a punishment coming no matter where the bad guys go.

Most social media users aren't bad guys, but disagreement on behavior and expectations can make the Internet feel like the wild wild west, with inadvertent "ramblers" who tweet the wrong tweet or "gamblers" who ignore the legal consequences of a promotion.

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Twitter opens up advertising to small businesses

targetbullseyeThe microblogging service today launched its first self-service ad format.

Twitter is looking to attract small business advertisers.

The microblogging service today announced that it has launched its first self-service ad format, called Promoted Products, which will enable marketers to buy and target ads on their own. Until today all of Twitter's ad formats required marketers to work with a member of Twitter's sales team.

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Report: Why Facebook's Mobile Ads Are Starting To Click (Updated)

Mobile-NewsfeedRecently it has appeared that Twitter has cracked the code on mobile advertising better than its larger rivals, Facebook and Google. Facebook's IPO in May suffered partly because of investor uncertainty over its lack of mobile ad revenues, and Google's last couple of quarters raised questions about lower prices on its mobile ads. Some folks question whether mobile ads will ever really work well.

A new report out this morning says Facebook's doing just fine with mobile ads –finer, in fact, than Twitter (see update below). According to the report from TBG Digital, which helps marketers place ads on Facebook and Twitter, ads that appear in people's Facebook news feeds on their mobile devices get four times as many clicks as similar but not identical Twitter ads.

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Facebook Begins Testing Sponsored Results, Its First Search Typeahead Ads

138285712Heads up, Google. Facebook is testing a new format of search ads called Sponsored Results that lets advertisers show ads in the Facebook search typeahead to users looking for a particular Page, app, or Place. It basically will let businesses divert traffic from each other.

For example, a competing game company could target Zynga's CityVille so anyone searching for "CityVille" would see an ad leading to their game alongside the organic search result leading to Zynga's game. Sponsored Results could be big for Facebook's bottom line, pulling in ad dollars from direct advertisers with something to sell.

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Pinterest Has Been Locking Accounts In Response To Hacks, May Not Know The Cause Of Security Breach

 Pinterest hackersPinterest has been temporarily locking accounts in response to hacks. It looks like the company doesn't know the cause of the security breaches.

On July 16, Pinterest posted a "Locked Account Survey," asking affected users to complete a survey to "assist our investigation." The eleven question survey is broad, covering a wide range of possible issues, from whether the user had experienced other security hacks to how they used Pinterest to what browser they used,
suggesting that Pinterest doesn't know what's causing its hacks.

Pinterest posted five different notices between July 10 and 16 regarding hacks and locked accounts, with the last one being the survey. They have not posted since then.

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