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The 12 Worst Things That Could Happen to Marketers in 2013

top 12 worst things that could happen to marketers in 2013

What challenges will the new year bring? We asked leaders from GroupM, OMD, and more for their direst predictions. Read on, if you dare!

Worst thing No. 1: Exhaustion from complexity

John Montgomery, COO of GroupM Interaction North America, says that if we fail to partner well in 2013, complexities will overwhelm us and the industry will be on the road to disaster.

John Montgomery joined Ogilvy in 1989 in South Africa as media director and launched MindShare in that country. In 2004, Montgomery moved to New York to lead mOne in North America, the interactive media practice for MindShare and Ogilvy and was subsequently appointed as global CEO of MindShare Interaction in 2006. He was appointed as COO of GroupM Interaction for North America in 2008. As part of his portfolio, Montgomery leads GroupM's privacy and data strategy for digital and works closely with industry bodies that help set policy in these areas.

Worst thing No. 2: Superficial metrics

John Bohan, the founder of Socialtyze, says that if the digital marketing industry relies on cosmetic and perfunctory metrics to measure the ROI of digital investments, it will be the worst move agencies can make in 2013. In this clip, he also explains what the meaningful metrics are.

John Bohan is the founder of Socialtyze.

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LinkedIn Passes 200 Million Milestone


To mark the occasion, they've produced this infographic (below) to give us an insight into who's using the network.

Of course, the US comes out well ahead of the rest with 74 million members. India has the second most users with 18m, followed by the UK and Brazil with 11m users each. Other countries are also catching up, with the fastest growth coming from Turkey, Columbia and Indonesia. In total, LinkedIn claims to have a presence in 200 countries and territories around the world.

Richard Branson will be pleased to keep his place as the most followed person on the network, with Barack Obama, Deepak Chopra MD, Tony Robbins and Jeff Weiner making up the top 5.

In terms of industries, the 5 most prevalent are:

  1. IT and Services (4 million)
  2. Financial Services (2 million)
  3. Higher Education (1.95 million)
  4. Computer Software (1.65 million)
  5. Telecommunications (1.59 million)

It's worth noting that we're talking about registered users, not necessarily active users. We have no idea how many registered users Facebook has because they rightly see it as irrelevant if users aren't actually using their account. That said, to have a population equivalent to the UK, France and Italy combined is an impressive achievement. Congratulations LinkedIn.

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The most important LIVE event of the year: SOCIAL MEDIA MARKETING WORLD 2013, April 7-9. Last chance for group discount!

I'm speaking at Social Media Marketing World!

Discover the best social media marketing techniques from the world's top experts. Join 1,000 fellow marketers at the mega-conference designed to inspire and empower you with social media marketing ideas—brought to you by Social Media Examiner.

Check out the agenda here: http://ow.ly/gByhb 

You'll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities in San Diego, California.
This is a historic opportunity for you to connect face-to-face with the top social media marketing experts while breaking bread with like-minded peers from around the globe.

Here's what's in store for you:


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4 great new FREE social media guidebooks from Hubspot - don't forget to share this with your friends and colleagues!

4 great new FREE social media guidebooks from Hubspot dont forget to share this with your friends and colleaguesHey, everyone – start the New Year right with these four great social media guides from HubSpot. They are great and they're FREE! I like free. You can download one or all of them, your choice. And don't forget to send this email out to your friends and colleagues who might be interested.

2013 Marketing Predictions

Think you have heard all the predictions so far for marketing in 2013? Learn what industry experts believe 2013 will bring for marketers related to SEO, social media, inbound marketing, and sales!
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21 Social Media Updates and Advancements to Inspire Your 2013 Strategy

2012 has been a year of change in social media. Integrate these updates into your marketing strategy and see improvements in 2013! HubSpot put together 21 of the biggest updates and advancements that you should use to your advantage in 2013.
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10 Useless Things to Cut From Your Marketing in 2013

As the world of digital marketing changes rapidly, marketers are becoming overwhelmed with new things that must be done right now! To help transform you into a more efficient marketer, HubSpot created an ebook to let you know what you can cut to simplify your marketing!
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6 Content Marketing Trends to Watch This Year

6 content marketing trends to watch this year

The importance of Content Marketing across business sectors and organizations of all sizes continues to grow year over year.

When we surveyed marketers in October in association with Outbrain we found 90% of respondents believing that it will become more important over the next 12 months.

Here are six content marketing trends to watch in the next 12 months...


Popularized by a best-selling author on PR and marketing strategies named David Meerman Scott, "newsjacking" is "injecting your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business."

To me, this means paying attention to Google search trends and news of the day for your industry so that you can join in on any online conversations happening across social media and direct people to your product or specialty if appropriate.

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