Was it intentional or merely organic? Was Pinterest specifically designed for a female audience or did women just flock to its concept? And when the ladies arrived, did that scare away all the dudes?
The world may never know the answers to these questions, but one thing is for sure: women love Pinterest. Of the Pinterest's 47.8 million users, 72 percent are women. Maybe they are simply responding to Pinterest's thing-based business model - the platform's focus isn't on its social aspects but on its power to catalog the visual web, which consists of photographs of stuff. Stuff is made of things, usually things for sale, which means shopping, which means women love it. But wait, dudes like stuff too, right?
A big part of Pinterest is about food, given that its most followed board is Delicious with 6.9 million followers and the most repinned pin in all of Pinterest is the 104,000+ repins for this garlic cheesy bread. Dudes love garlic cheesy bread, don't they?
In yesterday's The Three Things, Lindsay Bell-Wheeler linked to a New York Times article about the opt-out generation of women who quit their careers to raise their families and work inside the home.
It made both of our blood boil. Hers because of the women they portrayed (upper-class, country club, 9,000 square foot homes, highly-educated) who have (or had) husbands who made a good enough living for them to "opt out" of the workforce yet maintain their style of living...and are now complaining because they have to move into a 2,500 square foot townhome because of a divorce.
You can read what she wrote in the blog post and in the comments...and get her riled up more.
I agree with all of those things and more.
A Personal Story
When Facebook acquired Instagram in April 2012, CEO Mark Zuckerberg wrote in a blog post: "We're committed to building and growing Instagram independently." Today, one of Facebook's brightest product managers, Peter X. Deng, is joining Instagram as its first director of product. A key piece of Facebook's astronomical growth is about to have a prominent role at Instagram — but when you bring in someone used to doing things Facebook's way, there's a real chance you'll end up with something that looks like Facebook.
Since he joined Facebook in 2007, Deng has become an expert at building out product teams. He once helmed a critical redesign of News Feed, much of which still still stands today, and most recently led Facebook's rapidly accelerating Messaging platform. Whenever Facebook needed speedy and effective results, they seemed to call on Deng. He embodies the company's "move fast and break things" product philosophy. "Back in 2007, there were so many challenges with building quickly and knowing what our users want, like, how do we go international?" says Deng. "Having seen the evolution of that, I see a lot of the same exact challenges on the horizon for Instagram right now." He will report directly to CEO Kevin Systrom and execute on Instagram's existing vision without interference from Facebook.
Is your social media strategy driving people away instead of inviting them to explore your brand? Have you disregarded this advice on how to win friends and influence people on social media? Perhaps there's something you've overlooked in your tendencies that bothers your followers. Here are some notable, noticeable, and notorious habits of people who lose followers and alienate people on social media:
1. They don't listen to their followers. Your followers are trying so hard to interact with the good content you put out there about your brand and even ask you questions. They check their mentions day after day, without any response from you. Is it any wonder they unfollow you? Many social media magnates complain that they don't have the time to reply to each and every one of these mentions – but if you don't have time for the people who keep up your brand, what are you using your time on?
2. They don't cater to what their followers want to see. Yes, your brand's social media page belongs to the social media director. But it doesn't mean that person shouldn't be listening to feedback on what the audience wants to see and hear. They're the ones that are consuming, after all. Don't stop posting about your brand – start posting about your brand in a way that the audience likes. Don't post irrelevant things, like inspirational quotes, and especially no "good nights"!
LinkedIn Groups, one of our most popular products on LinkedIn, is getting a major redesign with a beautiful new look and feel. There have been more than 2 million Groups created around almost every topic imaginable — from entrepreneurship, philanthropy and careers to social and digital marketing. These communities have become places where our members are exchanging and sharing their experiences, business knowledge, interests and ideas with other like-minded professionals daily.
As part of our ongoing efforts to make LinkedIn easier and simpler to use, we've brought a new streamlined look that will give Group managers and Group members the ability to customize and visually differentiate their conversation space.
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