A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. Email marketers have known this for ages, but what drives me nuts is that they waste their time on tiny little tests -- instead of tackling some of the bigger, more exciting tests that yield real insights and improvements.
In fact, MarketingSherpa's email survey found that subject lines are still the most commonly tested element in email marketing. Meaning that those few words that get your subscribers to open your emails and see your wonderful offers are what marketers focus on most in their attempts to optimize their email marketing. And while I'm sure this strategy can end up getting you the most tested, optimized subject line that will ever reach an inbox, the impact of these tests are minimal compared to all the other things an email marketer could be testing.
So ... are you ready to run some big, exciting tests? Time to think big!
6 Variables to Test Instead of Just Your Subject Line
Each day Facebook users spend 10.5 Billion minutes, about 20,000 years, on this social network, 58% of them return daily, there are added 250 million photos daily and over 500 million likes. Oh...and 1 out of every 7 minutes spent online is spent on...Facebook! Google+ comes in second with 75 million daily users, Linkedin has 25 million.
Also during the every minute of the day there are 100,000 tweets sent, 2 million queries searched on Google, 48 hours of video uploaded to YouTube, 684,478 pieces of content shared on Facebook and 3,600 photos shared on Instagram.
92% of retweets are based on "interesting content". Only 26% are due to inclusion of "please RT!" in the tweet. Twitter's projected advertising revenue in 2012 is $259 million.
- Are you tired of hearing how social media is the best invention since sliced bread?
- Are you confused about what social media can actually deliver?
- Would you like to cut through the hype and get to the facts?
If you answered yes, this presentation is for you. Social media marketing professionals Michael Procopio and Natascha Thomson present real-world examples that show how social media can bring tangible results when used properly in marketing. They will also provide real-world examples of social media marketing gone wrong, so you can avoid the pitfalls.
Please find the slides and recording from the webinar Social Media Marketing: Separating Fact from Fiction below:
- Learn proven applications of social media in marketing that bring results.
- Hear cautionary tales that help you avoid social media pitfalls.
- Add your own examples in the comment section of this blog.
Mobile, mobile, mobile! This has been the buzz word recently and is something I personally am going to see that many of you are able to start generating and monetizing traffic with it. Given my decade plus experience making money online I've seen a lot of trends come and go along with lot of websites, business, and partnerships. Here recently in the CPA space we've seen big names we never thought would go out, go out. We've seen other affiliate networks face legal/payment/other issues. While one may consider the apocalypse is near, we're actually far from it. The game is changing and those that adapt, develop, and progress with it will be rewarded handsomely. Those that refuse to give up their "old ways" or adapt with the change will find themselves in a world of trouble (as some are).
When we launched IMGrind in 2011, we introduced the concept of lead generation arbitrage. The entire process it relatively simple as you don't have to sell or own your own product, rather you are paid commissions from leads that you're able to retain and further monetize. Many found new success with this model and ported it over to multiple paid and organic traffic sources. Several of you also integrated with Facebook's powerful Open Graph allowing for maximum social exposure. The next step now, is mobile.
Tablet and smart phone devices are becoming more-and-more common. Just the other day I was sitting down for dinner with my parents at a restaurant. Unconsciously, we look-up as the waiter has a blank stare waiting on our drink order, and we were all three too "zoned out" from our iPhones. Do you know when the last time they turned their computers on? Sure my dad uses his for his business, but most-of-the-time they both can be found at all hours of the night pecking way on their iPads. I haven't just noticed this trend with them though. My friends here in Kansas City are the same way. I bought my girlfriend an iPad and that was it for her desktop too. Here comes bill paying, Facebook, and Pinterest comfortably sitting on her couch. From Cancun Mexico to New York City, everywhere I go people are consuming more mass media than ever. As Internet Marketers this lies an advantage that can only be compared to things such as the Industrial Revolution (yea I said it).
In 2008, Steve Jobs took the stage at the Macworld Expo and shared what seemed like a startling statistic: "Forty percent of the people in the U.S. read one book or less last year...People don't read anymore." Many are saying this statement could be seen as a foreshadowing of the explosive growth in visual content. But that wouldn't really be accurate. Direct marketers have long known this; creating compelling visual content has been at the center of their world for years.
People are compelled by strong visuals -- it's why we watch the movie without reading the book, why (prior to digital channels) we scrapbooked ideas for decorating our houses, and why "before and afters" make us buy stuff. Visuals matter. It's also why, nearly a decade ago, platforms like Smugmug, Flickr, and Photobucket were created -- to let people take their photo sharing online.
The biggest difference today is that the new players in the visual platform space -- Facebook, Pinterest, Instragram, and more -- have made it easy; it's easy to collect, easy to share, and, most importantly, easy for brands to get involved.
Yet with that ease of sharing comes important brand considerations. These new platforms are social at their core. So it's instantly about more than putting a few images on a page; it's opening a window into your brand. What companies share must strike a balance between bringing to life a genuine brand story and providing content that inspires and compels action. Furthermore, marketing strategies for how brands engage with consumers should reflect how and why consumers are using those channels.
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