Marketers and businesses everywhere have spent years under the reign of the all powerful ruler that we refer to as Content.
We are constantly searching for great content and refining our content marketing strategies because as you know - not just any old content will do. So it comes as no surprise that at times, we may lose our mojo, the creative well may seem dry and as a result, so does the content.
And with content at the heart of every good pull marketing strategy, this is not an ideal situation. So in those times when creating content seems as magical as pulling a rabbit out of an invisible hat, there are a few questions that you can ask yourself that will help you get your content marketing back on track.
Facebook Hashtags recently entered the social media scene, and brands and consumers alike are asking themselves, "should we #love them or leave them?"
While the answers to this digital debate aren't easy to come by. As the Founder & CEO of Social Diva Media, here's my personal and professional take on whether Facebook Hashtags are proving to be effective for people, search, and brands:
First, I'll share the positive. I dig their intelligence factor. For example, when you search "#TBT," you also see results for #ThrowBackThursday. And when I search for #Montauk, I also view results for #Beach, #Summer, and #Hamptons. This is critical, because context is key, particularly when it comes to online content.
That being said, however, I'm limited in my enthusiasm about these Facebook Hashtags because of their respective search limits. If I type in the same #TBT hashtag, plus a friend's name, I don't receive any search results. What's more, I seem to lack the navigational ability to browse hashtags in an effective way. Perhaps I've missed something, but that in itself shows how much friendlier Facebook Hashtags could be to non-techies.
Did you know that in the United States consumers spend from thirty minutes to three hours each day on social media? If your brand or business is not visible on social media, chances are you are missing out on an opportunity to engage customers that your competition is seizing. However, even more importantly is the fact that there are hundreds of brands that have revitalized or actually launched themselves with social media and experienced a huge success.
If you are not yet present on social media, the first step is to choose the right platform to invest your time and your resources into. What platforms you choose to be on is an important consideration, even if your brand has deep pockets. The top platforms include Twitter, Facebook, Pinterest, YouTube and Instagram. You should analyze the considerations, as well as the potential benefits that each of these platforms has to offer your brand. This will help you determine which platform is right for your brand or business.
Use the following tips to determine where you need to be when considering the social media platforms and then how to successfully build your social media presence.
Determine Where Your Audience Is
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There are just a limited number of seats available due to the webcasting technical restrictions because it is a live event. It's designed for the busy marketer who can't afford to stop working yet needs to keep up with the changing world of social media marketing. If you've never attended this premier event, you are missing out on the most productive and entertaining event of the year! Check it out here: http://ow.ly/nsyo3
45 world-reknowned Social Media Experts will show you how to to gain more exposure, increase traffic, cultivate loyal fans and grow your business. And because each session is recorded, you will have access whether you can attend the live session in person or not. You will have access to the entire archive. Here is a quick overview of the agenda: http://ow.ly/nsyo3
Social Media is a tool. It makes it easier to communicate and engage with a large number of people across a very wide geographic area. Social Media is not the goal.
Now that's actually really important so let me say it again, 'Social Media is NOT the goal!" Having 50,000 Facebook Fans means squat if none of them visit your site or buy your product. Businesses operate to make money, not friends. That's why real social media success can only come once you leave social media behind and enter the world of IRL.
Social media IRLIRL, as the kids say, simply means 'In Real Life' or 'offline' or, more appropriate for the marketing world, 'where things get bought'. Businesses use social media to engage with other brands or clients, to research buying decisions, to ask questions, to watch videos of cats and to meet new people. What they don't do is hand over money for goods and services. Why? Because they can't. Outside of being able to buy more cows for your Farmville, there simply isn't the functionality to make large B2B purchases via social media. This is almost guaranteed to change over the coming years but for now, the purchase always takes place on a company website, by phone or in person – IRL.
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