A small army of commentators have already commented on YouTube's decision to retire Video Responses. But virtually no one seems to have noticed that YouTube has dramatically changed the list of social media sites where you can share YouTube videos. So, marketers should remember that old adage: YouTube giveth and YouTube taketh away.
First, let's look at what YouTube plans to taketh away: video responses.
The YouTube Creator Blog announced:
Currently video responses have a click-through rate of .0004% -- in other words, only 4 out of every 1 million users who sees a video response clicks on it. So, on September 12 we're going to retire this little-used feature as we work to develop more effective fan engagement tools for creators. The team is focused on enabling you to share video links in comments. Doing this in comments will let creators and viewers add more context to a video, and more context should drive more engagement.
In the meantime, you can continue to encourage fans to upload videos with specific titles, hashtags or descriptions (e.g., Video Response To Taylor Swift's Video "22"), so you can find these by searching for them. If you want to highlight them, you can use playlists and channel sections instead of displaying these videos below yours. Any video responses you or your fans have made will still be available and discoverable.
Also, to help your audience find more of your channel's videos we recommend using features like InVideo Programming.
When Internet sites invite millions of members to post, it's a safe bet that before long, shouting and head-banging will ensue. Facebook had a ruckus a while back, regarding photos uploaded by breast-feeding activists, or "lactivists." Reddit struggled last year to deal with posts known as creepshots. (Don't ask.) And now it's LinkedIn's turn.
Yes, LinkedIn, the site for 238 million people who take their jobs seriously. Joining LinkedIn and participating in the site's specialty groups is widely seen as a great way to network. But LinkedIn's huge, affluent, engaged audience can also look like a spammer's paradise. And while everyone agrees that networking is good and spamming is bad, drawing the line between the two can be devilish.
For the past few months, several clusters of LinkedIn's busiest members have been seething about what they regard as a mistaken initiative to tag them as spammers — and to limit their ability to weigh in with new posts. For its part, LinkedIn says group moderators must be able to squelch a barrage of unwelcome posts from a tiny minority of the site's overall membership.
Pinterest is a long-acknowledged leader in the social space in terms of e-commerce, traffic driving, and engagement.
But recent data captured in the infographic below by the blog Top SEO Promotions clarifies just how strongly Pinterest has been performing, in contrast to Twitter and even Facebook.
- Pinterest is retaining and engaging users 2-3 times more efficiently than Twitter was at a similar time in its history
- Pinterest drives 2.5 times more traffic to Sony's homepage than Twitter does
- There are 10x more clicks of the "Pin It" Button than the "Tweet This" button according to the same data
Facebook's share of mobile internet ad revenues is expected to reach 15.8 percent in 2013, up considerably from just 5.35 percent last year, which represents a remarkable rise given that the company had no presence in the mobile ad space as recently as 2011, reports eMarketer.
Twitter, too, has seen its overall share increase, but it's a fraction of that of Facebook, and is expected to reach 1.85 percent this year, up from 1.57 percent in 2011. Both firms are dwarfed by Google, which controls 53.17 percent of the space which, amazingly, is also up from 2012.
Google also tops net digital ad revenue share worldwide across all devices (desktop, laptop, mobile and tablets), with its 32.84 percent share significantly above that of Facebook (5.41 percent) and Twitter (0.50 percent).
The latest Hubspot report on the State of Inbound Marketing in 2013 confirms the growing importance of social media in B2B lead generation and inbound marketing.
It is no surprise that the survey found traditional outbound interruption marketing continues to struggle as spam filters, do not call lists and other tools filter out these methods and their reach. HubSpot report that only 22% of all leads came from traditional methods in 2013.
Whereas 17% of marketers report that traditional marketing has become less important, 21% of marketers report that social media has become more important over the past 6 months. The HubSport research below shows that inbound marketing dominates lead sources, with social media and SEO driving the highest level of leads with each driving 14% of all leads.
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