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Why the Interest Graph Is a Marketer's Best Friend

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Nadim Hossain is currently the vice president of marketing at PowerReviews, a social commerce platform recently acquired by Bazaarvoice and used by leading brands such as Dillards, REI, Toys "R" Us, and Staples. Follow him on Pinterest @nadimhossain.

Since the dawn of companies like Twitter, one question has baffled marketers: How do we demonstrate ROI in our social media strategy? For example, we know that Facebook "likes" don't equal sales. So what's the alternative?

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Facebook to Launch App Subscriptions in July

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Facebook on Tuesday announced it will soon offer app developers the ability to charge for subscriptions, opening up another revenue stream for the
newly public company.

The move, announced on Facebook's Developer Blog, will let makers of apps — particularly gaming apps — cultivate another source of recurring income of which Facebook will get a 30% cut. Such subscriptions will be priced in local currency (example: the U.S. dollar or the British pound) rather than in Credits. As Facebook admits in the blog entry, Credits haven't become the standard method of payment since most games on the platform have implemented their own virtual currencies.

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Marvel At This Periodic Table Of Social Media

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Recently, we shared LUMA Partner's insane infographic showing how complicated social media has become. The post received a lot of feedback, largely centered around what was missing. There were a few major social media outlets that seemed near impossible to miss, mainly 2012's darling child Pinterest.

The largest problem with LUMA's graph was that it was created in June of 2011, long before Pinterest became nationally popular.

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10 Social Media Tips From a Top Media Agency

tips social media agency socialmediopolisWhether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.

OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client's social channels are leveraged and optimized to support traditional and digital solutions.

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Facebook Launches WordPress Tool, Makes Blogging More Social

facebook wordpress tool socialmediopolisFacebook announced sweeping integrations for WordPress.org and WordPress.com VIP users on Tuesday morning — allowing you to add your blog content to the social network in one click.

The integrations are accessible through a Facebook for WordPress plugin (available here) and allow bloggers and administrators of WordPress-based sites to cross-publish content to WordPress, their own Facebook Timelines and the Facebook Pages they oversee.

"The plugin was built by Facebook engineers in collaboration with open source partners, and makes it simple for anyone to make their WordPress site more social – no coding required," Facebook engineer Matt Kelly wrote in a blog post introducing the tool.

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