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Do You Share Too Much on Social Media?


by Sam Laird

Sharing is the basis of social media, and it can be a beautiful thing. Keeping up with family and friends as kids grow, relationships become marriages and adventures are had —
social media can be tons of fun and helps us feel connected to one another.

But when does all that sharing become too much? And when can what you share online actually become dangerous?

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How Does Social Media Affect Your Local Community? [CONTEST]

earth-connected-600-275x171Social media enables people to connect across the world, but it can also help people connect locally unlike ever before.

Social Media Day will kick off on June 30 with events all over the world to celebrate the tools, technology and people that are bringing together a connected generation.

This year we want to dig deep and find out exactly how social media has affected your community. Whether it's using Twitter to break down barriers to your local government or creating new ways to communicate with your neighbors, let us know. We want to hear from you.

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6 Easy Ways to Boost Site Traffic With Facebook


by Rebecca Corliss

In a recent study, Facebook was hailed as the most-used social networking site around the world, specifically as the most-frequented site in 126 of the 137 countries studied. With this in mind, marketers should consider how they can utilize their own market's Facebook usage to support company's goals.

For B2B companies who are naturally focused on lead generation, this data suggests that an increased emphasis on Facebook as a traffic source is important. But how might B2B marketers take advantage of this opportunity, specifically when considering Facebook's migration to the timeline layout? Here are a few tips.

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Facebook closes Credits in favor of real currency


Facebook is shuttering its Credits system for online payments across the social network, replacing it with local currency and a new subscription payments option.

"Since we introduced Credits in 2009," Facebook's Prashant Fuloria told developers, "most games on Facebook have implemented their own virtual currencies, reducing the need for a platform-wide virtual currency."

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Facebook Mobile Ads Earn 2.5 Times More Than Desktop Ads, Studies Find

facebook readies mobile ads

Facebook's mobile ads are performing significantly better than its desktop ads, according to multiple studies released Tuesday. That's great news for the social network and its investors, who have worried about the company's revenue prospects as its 900 million-strong user base shifts more of its time to mobile devices.

At the beginning of the month, Facebook began allowing advertisers to purchase Sponsored Stories solely on mobile devices for the first time. Sponsored Stories are posts companies and individuals have paid to highlight in the News Feeds of its fans and their friends (see right screenshot).

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