Facebook's share of mobile internet ad revenues is expected to reach 15.8 percent in 2013, up considerably from just 5.35 percent last year, which represents a remarkable rise given that the company had no presence in the mobile ad space as recently as 2011, reports eMarketer.
Twitter, too, has seen its overall share increase, but it's a fraction of that of Facebook, and is expected to reach 1.85 percent this year, up from 1.57 percent in 2011. Both firms are dwarfed by Google, which controls 53.17 percent of the space which, amazingly, is also up from 2012.
Google also tops net digital ad revenue share worldwide across all devices (desktop, laptop, mobile and tablets), with its 32.84 percent share significantly above that of Facebook (5.41 percent) and Twitter (0.50 percent).
The latest Hubspot report on the State of Inbound Marketing in 2013 confirms the growing importance of social media in B2B lead generation and inbound marketing.
It is no surprise that the survey found traditional outbound interruption marketing continues to struggle as spam filters, do not call lists and other tools filter out these methods and their reach. HubSpot report that only 22% of all leads came from traditional methods in 2013.
Whereas 17% of marketers report that traditional marketing has become less important, 21% of marketers report that social media has become more important over the past 6 months. The HubSport research below shows that inbound marketing dominates lead sources, with social media and SEO driving the highest level of leads with each driving 14% of all leads.
Marketers and businesses everywhere have spent years under the reign of the all powerful ruler that we refer to as Content.
We are constantly searching for great content and refining our content marketing strategies because as you know - not just any old content will do. So it comes as no surprise that at times, we may lose our mojo, the creative well may seem dry and as a result, so does the content.
And with content at the heart of every good pull marketing strategy, this is not an ideal situation. So in those times when creating content seems as magical as pulling a rabbit out of an invisible hat, there are a few questions that you can ask yourself that will help you get your content marketing back on track.
Facebook Hashtags recently entered the social media scene, and brands and consumers alike are asking themselves, "should we #love them or leave them?"
While the answers to this digital debate aren't easy to come by. As the Founder & CEO of Social Diva Media, here's my personal and professional take on whether Facebook Hashtags are proving to be effective for people, search, and brands:
First, I'll share the positive. I dig their intelligence factor. For example, when you search "#TBT," you also see results for #ThrowBackThursday. And when I search for #Montauk, I also view results for #Beach, #Summer, and #Hamptons. This is critical, because context is key, particularly when it comes to online content.
That being said, however, I'm limited in my enthusiasm about these Facebook Hashtags because of their respective search limits. If I type in the same #TBT hashtag, plus a friend's name, I don't receive any search results. What's more, I seem to lack the navigational ability to browse hashtags in an effective way. Perhaps I've missed something, but that in itself shows how much friendlier Facebook Hashtags could be to non-techies.
Did you know that in the United States consumers spend from thirty minutes to three hours each day on social media? If your brand or business is not visible on social media, chances are you are missing out on an opportunity to engage customers that your competition is seizing. However, even more importantly is the fact that there are hundreds of brands that have revitalized or actually launched themselves with social media and experienced a huge success.
If you are not yet present on social media, the first step is to choose the right platform to invest your time and your resources into. What platforms you choose to be on is an important consideration, even if your brand has deep pockets. The top platforms include Twitter, Facebook, Pinterest, YouTube and Instagram. You should analyze the considerations, as well as the potential benefits that each of these platforms has to offer your brand. This will help you determine which platform is right for your brand or business.
Use the following tips to determine where you need to be when considering the social media platforms and then how to successfully build your social media presence.
Determine Where Your Audience Is
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