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6 Ways Google Can Secure its Social Future

GLogoSocial media has radically transformed the way we search, buy, and consume content online. Facebook has not only taken advantage of this, it's become the driving force behind the new social web. Google Wave, Google Buzz and Google+ were all Google Inc.'s way of trying to win this war against Facebook, but the company is still far behind.

That's because the current state of Google's contribution is to act as the bottom feeder of social media, by collecting content from other social platforms, but doing little with it. Google's  biggest opportunity is to create a social ecosystem where content is created, distributed, marketed, attributed and measured. Here are five ways Google can do that, and secure its social future.

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5 Ways Small Businesses Get Social Media Wrong

social-media-buttons-600

It's hard to go anywhere these days and not be bombarded with social media. That's because Facebook has 900 million active users, there are more than 200 million Twitter users, and then there's Pinterest, the latest darling.

Given this reality, it's impossible for small business owners not to feel a sense of urgency to master the social media landscape. But in the rush to join the social media party some small businesses are making critical mistakes. Here are five common errors that small businesses make when it comes to social media and how to avoid them.

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How Much Data Is Created Every Minute?

Thursday's sporadic Twitter outages gave addicts like us the shakes. After all, Twitter users average over 100,000 tweets per minute, and the site was down for a whole lot longer than that.

Twitter is far from the only channel through which web users funnel data. Business intelligence company DOMO paired up with Column Five Media to create this infographic, which shows just how much data is generated every minute.

Next time you run a Google search, think about the fact that it's just one of 2 million that Google will receive in that minute. In the same amount of time, Facebook users post 684,478 pieces of content. Crazier still, online shoppers spend an average of $272,070 every minute. That's over $391 million every day — quite the chunk of change.

Check out the stats below to learn the amount of data created across all of your favorite platforms. Google+ is noticeably missing from the bunch, but we're kind of happy about that. It might be kind of embarrassing.

DataNeverSleeps

Hookflash brings video calling to your Linkedin network

Hookflah for ipod

This belongs to a series of posts on how applications like Hookflash are bringing LinkedIn functionality into their user experience. Here's Trent Johnsen, CEO of Hookflash describing the integration of LinkedIn's APIs within the Hookflash app.

We're pleased to announce the launch of Hookflash for the iPad integrated with LinkedIn – the one place where you can find all the information you need about the people in your professional world. As the world's largest professional networking site with over 160 million professionals, LinkedIn enables its members to work smarter — whenever and wherever they work.

Hookflash helps professionals communicate effectively with their peers and colleagues with video, voice and messaging on the iPad.

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Hookflash brings video calling to your Linkedin network

Hookflah for ipod

This belongs to a series of posts on how applications like Hookflash are bringing LinkedIn functionality into their user experience. Here's Trent Johnsen, CEO of Hookflash describing the integration of LinkedIn's APIs within the Hookflash app.

We're pleased to announce the launch of Hookflash for the iPad integrated with LinkedIn – the one place where you can find all the information you need about the people in your professional world. As the world's largest professional networking site with over 160 million professionals, LinkedIn enables its members to work smarter — whenever and wherever they work.

Hookflash helps professionals communicate effectively with their peers and colleagues with video, voice and messaging on the iPad.

Continue Reading

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