It's NFL time again. The sounds of pads crunching. The thrill of the pick-six. The Hail Mary desperation heave.
Ah. Bring it on. Gimme' a heaping bowl of chili. Pour me a tall one. And let's draw up some X's and O's on the content marketing whiteboard.
Say what? Why not?
Welcome to The Google Dome
It's game time. Let's look at how you score in the content marketing game.
Point #1: You need a great site to compete
When hunting for new business, agency leaders have embraced the use of social media platforms, but only the most established hubs.
In a new poll from RSW/US—shared exclusively with Adweek—46 percent of 300 agency honchos described LinkedIn as the "most important" social media vehicle for generating new business leads, well above blogging (24 percent), Facebook and Twitter (both at 14 percent) and Google (just 2 percent). The same poll, though, found that only 21 percent use SlideShare to market their agencies to prospective clients.
Interestingly, SlideShare has been around nearly as long as LinkedIn—seven years compared to 10. So, both are ancient in the realm of social media, but obviously LinkedIn is a bigger name in b-to-b networking.
"It's more top of mind. It's a little bit more corporate," explained Mark Sneider, president of RSW/US, a Cincinnati-based new business consultancy.
I rarely recommend conferences because they can be hit or miss... but this is a total hit and has been for five years! The most important conference you will ever attend is starting in just a few weeks, and it is already nearly sold out. The 2013 Social Media Success Summit is not only the best virtual conference in the world, it is the best social media marketing education value anywhere. It's the one event to get the latest scoop on ALL new social media updates and developments.
And you can still save $280 on registration here: http://ow.ly/nsyo3 but only until Friday. The price goes up progressively until the actual event so the sooner you register, the more you save!
Here's how the event works:
• Virtual conference over 23 days– it's entirely online so there are NO travel costs involved
• 33 sessions featuring 45 of the leading minds in social media marketing
• All sessions are recorded, so you can access the sessions at your convenience—as many times as you like
• Already more than 2,300 fellow marketers are signed up, many repeating their experience from past years
• Written transcripts of all sessions will also be provided
Get the latest insights, tips, strategies and case studies about social media, without ever having to leave your home or office.
And until Friday, it's only $317- that is 47% off. Tickets go on public sale Saturday and full price is $597). But you have to register NOW: http://ow.ly/nsyo3
Jay Baer writes this in his book, Youtility Marketing about B2C companies, but he could have been speaking about B2B. You ARE now competing on the same turf as your family and friends, yet your audience is much different. You're not speaking to individuals, but rather, Prospects and Decision Makers at B2B companies. So while the tools you're using to access them may be the same as your family and friends, your message most certainly isn't.
Most business owners, CEOs, and upper management types built their businesses and careers without the help of social media, so it may be very difficult to persuade them to use it. Add to that the idea that it's more for personal use, and your road to getting your B2B company on social media may be extremely difficult.
As a B2B Technology company however, it's critical that you get on social media. You're seen as a trailblazer and leader in the Technology industry, so if you're not using the most cutting edged tools like social media, your prospects may wonder why.
More and more companies are realizing the potential of big data analytics and Data-Driven Marketing. For many business leaders, though, the core concepts surrounding a big data strategy are still relatively new –and unfortunately, they're largely misunderstood. In fact, whenever I talk to a roomful of executives I'm almost always struck by how much confusion there is about fundamental terms, let alone higher-level computational nomenclature.
So, I'd like to do whatever I can to help set the record straight. I've decided that every now and then, I'm going to devote a blog post to clarifying the definitions of a few terms we're all hearing pop up with increasing frequency whenever we have a conversation about driving business value. I firmly believe that in order to effectively communicate with one another –whether that's between companies or within companies –we need to come to a shared understanding about essential big data vocabulary.
Let's start with the basics.
What is Data-Driven Marketing?
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