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Facebook, Yahoo Make Peace on Patents, Agree to Shared Ad Deals

141handshake-partner-600UPDATE: Yahoo and Facebook have put aside their escalating series of patent lawsuits and agreed to work together on future advertising deals.

The deal was sealed on a Friday morning call, AllThingsD reports, as part of the settlement to the companies' patent dispute.

Yahoo posted the announcement on its website saying, "Yahoo! (NASDAQ:YHOO) and Facebook (NASDAQ:FB) today announced that they have entered into definitive agreements that launch a new advertising partnership, extend and expand distribution arrangements, and settle all pending patent claims between the companies."

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Facebook Planning Mobile Ad System That Tracks Users' Apps

141facebook-mobile-600Facebook is planning to roll out a new mobile advertising strategy that targets users based on which apps are installed on their phones, according to a report from the Wall Street Journal.

Facebook engineers are said to have created software that can track what apps a user has downloaded. By using this information, Facebook can determine other apps that may appeal to them, serving up ads for those apps in the news feeds on their phones or tablets. Typically, Facebook users only see ads in the news feed from brands they've "Liked," but this system would serve app ads whether they've liked the brand or not.

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Twitter to Announce a Big Search and Discovery Change Today

141twitter-iconTwitter has a big search and discovery announcement today, according to a tweet by the company's Personalization and Recommender Systems Chief Pankaj Gupta.

"Search & discovery in @twitter set to change forever after tmrw," tweeted Gupta Thursday, without giving away any other details.

It's a long shot, but today's possible announcement could be somehow tied to Twitter's recent criticism of Google, after the company tightly integrated Google+ into its search results.

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Facebook Working on New Features for Huge Social Commerce Push

social media buttonThe developer who recently discovered that the social network is testing a "Want" button, which would allow you to add products to a virtual wish list, has found a series of new coding for actions that would allow users to share product purchases, charitable donations or items purchased within Facebook games to profile pages and Timeline.

Tom Waddington, a web developer for the site Cut Out + Keep, reached out to Mashable and provided details on the discovery.

"The fact the code contains references to 'socialcommerce' is a sign that they're taking it seriously," Waddington said. "In the same way music, news and videos are shared on the site, Facebook is planning to allow users to share both Wants and Purchases, from items bought within games to donations."

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Google Doodle Wishes You a Happy Fourth of July

GooguitarGoogle celebrated Independence Day in the U.S. with the company's 13th July 4-themed Doodle.

For Google of late, the design is fairly restrained — there's no animation, games or puzzles, just the logo in red, white and blue with the words "this land was made for you and me" punctuated by an acoustic guitar for an "L."

Google has been offering a Fourth of July Doodle since 1999, making it the second-longest running Doodle next to Thanksgiving, according to Search Engine Watch.

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