I recently attended a seminar entitled "Internet Marketing Seminar". The goal of the seminar is to help companies and individuals use the Internet effectively in promoting their products or services. The topics that were discussed during the seminar were fairly basic. Here they are:
Create A Website or Blog
There is no better way to promote your products and services than having a website or a blog. A website or blog contains all the information a prospective client or customer may need. A well-designed website or blog is a great way to attract the attention of your target audience. Plus, it also shows clients and customers that you are real and serious about the products/services you are offering. Freelancers can also use the website or blog to showcase their work to a wider audience.
Use Social Media
Apart from a website, social networking sites like Facebook and Twitter are also effective tools for promoting your products/services. For freelancers, social networking sites are the perfect avenue to meet fellow freelancers and potential clients. Social media also allows you to learn tips and other information that can help you achieve your goals. In my past post, I mentioned that networking is a great way to boost your freelancing career. Social networking sites are the best places to expand your network.
Brands crave loyalty! That's because loyal customers spend more and buy more frequently without the need for expensive communication or stimulation. And the most loyal customers tell their friends about their favorite brands.
Consumers are much more ambivalent. They like what they like on their own terms. Their enthusiasms wax and wane. They want to hear from brands – but not that often. They are governed by a WiiFM (what's in it for me) mentality, even for brands that are near and dear to their hearts. They can be swayed by price offers.
The availability of 24/7 digital, social and mobile communications channels creates new and creative opportunities for brands to communicate and interact with loyal and potentially loyal consumers, which, in turn, creates opportunities for fans to interact, respond and share back. The trick is how, when and using which approach.
Search for "best sem agency," "top sem agency," or "best ppc agency" on Google, and the organic results will all show the same #1 listing: topseos.com (note: make sure to search in "incognito" mode so that Google doesn't personalize your results).
Who is topseos.com? Well, if you believe the info on their site, they have a simple, and dare I say, noble mission:
"The core focus of topseos.com is to provide a quality evaluation and ranking service for customers seeking internet marketing services and products. This service offering evaluates the services provided by internet marketing companies and professionals and compares the results to the information collected from their competitors in order to create a listing of the best internet marketing service providers. Our evaluation process has refined since 2002 through research and testing to ensure that the highest integrity is maintained in our evaluation and rankings service."
There's an alternative perspective on TopSEOs. Rather than editorialize, I'll give you some quotes – many from well-respected industry experts – that tell a different story:
If we were to believe the Mayan Calendar, we have just days to live as 21st December 2012 is officially the end of the world! Nasa has released a youtube video letting us all know that there is no need to panic! The end of the world is not nigh according to their scientists.
But whether you buy into the hype or not one thing is for sure – We are going to see #Endoftheworld trending on Twitter and a whole host of Social Media buzz about it. Here are my predictions for the last ever day on Social Media:
1. #Everything MustGo
Watch out for those end of the world bargains! For businesses it is a perfect opportunity to jump on the bang wagon and hold an 'End of the World Sale'.
2. Milestone Reached
What a great milestone to add to your facebook page 'I reached the end of the world'. I'm sure we will see this tongue in cheek post across facebook on Friday.
3. Final #FF
So you assumed video popularity was random? Think again. Here are some of the proven reasons people watch, share, or stop watching.
Why have YouTube viewers watched "Charlie bit my finger -- again!" over 485 million times? Why did "Call Me Maybe" and "Gangnam Style" parodies take over the world this year? Why are you going to send friends at least one link to a funny video this month? Unruly Media has a lab that studies how people interact with videos: where viewers' eyes go, what their skin response is, what makes them smile, laugh, or stop watching. We spoke with Unruly U.S. president Art Zeidman about the triggers that make someone watch and/or share video.
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