At the very heart of semantic search lies a simple proposition that also resonates with marketing: present the right answer, information or product to the right person at the right time.
To do this Google, in 2013, changed its search programming to better help it understand search queries and deliver better content and beefed up its semantic index increasing the number of entities that were found there by over 50%.
Success in search, just like in marketing, however can slip from one's grasp because of two key factors: complexity and scale. The world is a far from easy concept to understand and the information we know about it keeps increasing all the time.
The similarities between search and marketing are not accidental. In the modern world search is marketing. Search is responsible for delivering your company or brand to those who are looking for a particular piece of information or a product. Search is responsible for driving targeted traffic to your website. Search is responsible for increasing the visibility of your brand. Search, ultimately, is responsible for the success of your marketing. And search is getting smarter.
Everyone enjoys playing games, so why wouldn't you use that to your benefit when developing engagement on your Facebook account? People are more likely to be engaged when they are asked to do something fun. The following five game ideas can be fine tuned to suit your personal company or page, but all of them are sure to bring more engagement on your page.
1. One Word Story
One word story is a really fun game which the same person can play over and over again just so long as they wait for another person to post as well. The basic idea of the game is that you start the story off with half of a sentence and every person who comments leaves one word which furthers the story. For example, you may write "Once upon a time..." to begin the story. The first three people to comment may write, "there," "was," "a." The story will continue until it actually starts looking like a story. This is actually a game developed in person to help enhance a person's improvisation skills. It's exciting and gets people involved quickly. The sillier the story turns out the better. Not sure how to start your story out? Here are some great never-fail ideas:
Another day, another Tweet. Or maybe it's 10 Tweets? Or 25?
Maintaining social media accounts involves a lot more than just firing off a message once a day. To attract and keep a following on Twitter, Facebook or Google+, you need to engage with users and share content that is both valuable and interesting.
Finding that content can be a challenge. That said, there is a lot out there if you know where to look and how to follow.
What can be even more challenging is coming up with the social messaging to support that content. Sure you could use the headline, but so will 95% of the other people who share that blog.
Writing a Tweet or Facebook post that will actually catch someone's eye in a stream of hundreds, even thousands of other posts is a real test. To help you stay fresh and set yourself apart on social media, here are 3 sources of inspiration you might want to turn to when writing Tweets or Facebook Posts.
1. A Guide to Holiday Shopping & Marketing: The holiday season is, undoubtedly, an essential time of year for businesses. But in order to see real results from your holiday marketing, you'll need to find ways to put your buyers' actual needs and desires at the center of your marketing efforts. Download this free guide to learn tips & best practices on how to make the most of your holiday marketing.
Get your free guide here: http://bit.ly/1k6JLIO
2. Determine Your 2014 Marketing Goals [Free Template]
Do you have your 2014 goals in order yet? Planning out your marketing goals for an entire year can be a daunting task. Grab this free template to help you calculate your marketing needs and set priorities for 2014, so you can simplify the planning process and start off the year strong.
Get your free template here: http://bit.ly/1auRL0D
3. 101 Examples of Effective Calls-to-Action
Improving the look and feel of your calls-to-action helps you convince your website visitors to take action. Flip through these 101 examples of successful call-to-action design to see how top companies have gotten more visitors clicking and converting – and learn how you can do the same for your own marketing.
One of the most effective ways to market on Facebook is through the proper usage of images. Images receive more likes, more comments, and more engagement in general. They are also more likely to convert, which is extremely important if you are trying to sell something. Using images also offers you a wider variety of posts you can use, which keeps your audience not only engaged but also entertained and informed. If you aren't sure how to properly execute this technique take a look at these eight great ways to market on Facebook using images.
1. Offer Promotional Codes During Sales
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