logo f

Contact  | About |

  • explore resources 2014
  • join social trax 2014
  • Reap the benefits with our cutting edge Social Media network partners...
  • Dive into the Social Trax Discussions - enlighten others, or get enlightened...

Sign up for the Newsletter

Instagram Reportedly Working on New Messaging Feature

Instagram Reportedly Working on New Messaging Feature
Since Facebook acquired Instagram last year, there has been much speculation about its plans for the popular photo-sharing app. Now, new reports indicate that Instagram is working on a messaging feature.

Citing an anonymous source, GigaOm reported last month that Instagram was preparing to launch a new private-messaging feature. It claimed the new feature would pop up in an updated version of Instagram before the end of this year.

A holiday launch, one of the busiest times on social media in terms of photo-sharing, would make perfect sense for a new Instagram messaging product.

Continue Reading

How to Choose the Best Social Media Platform for Your Business

How to Choose the Best Social Media Platform for Your Business

In his book Tweet Naked, online marketing expert Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author briefly describes the top social media platforms and their pros and cons.

When it comes to choosing which social media platforms you'll utilize, select those that offer the best potential for reaching your ideal audience and broadcast the type of media you've decided is best suited for your company. Most people and companies can't be amazing on every platform; that takes a huge amount of bandwidth and resources. Instead of having a sub-par representation in a lot of places, be awesome on a few of them.

How do you decide which platforms are best for your needs? Here's a brief overview of the most significant platforms as they pertain to your business needs.

Continue Reading

After a Social Media Fail: 7 Questions to Put You Back On Track

After a Social Media Fail
Cold sweats, night terrors, and sleepless nights. Is your company's social media marketing campaign, or lack there of, keeping you up at night? Whether your company has been in business for over 10 years or your business has just bloomed, in order to set up the most engaging social media marketing campaign, there are a few elements you need to consider.

Here are 7 questions to asking before and during your social media campaign:

1. Who's my audience and where are they?

You probably already know the 20-something hipsters are your ironic graphic t-shirt's main customers, but did you know their social media preference is Instagram? Pinpointing your brand's target demographic and being aware of how and where they use social media is an important first step to creating the best content and outreach.

2. What's my brand's spirit/personality/identity? What are we about?

Continue Reading

Top 10 Reasons Your Videos Aren't Viral

Top 10 Reasons Your Videos
Viral videos get millions of views but do they really help companies grow? Contributions to the revenue stream are possible when the videos connect with people that use the products or services. Without that connection, a video is little more than entertainment.

It's hard to remember that the real objective is to sell products and services when creating videos. The allure of virality is too strong. After all, do a few thousand dollars of sales really compare to a million views?

One question I'm asked on a regular basis is, "why aren't my videos viral?" Here are my top ten answers:

Continue Reading

Three Reasons Google Plus Should Not Be Compared to Facebook

Three Reasons Google Plus Should Not Be Compared to Facebook 1
As an early adopter and enthusiastic proponent of GooglePlus, I continue to be surprised at the great resistance by brands and agencies to using this feature-rich new platform. Often, it is compared to Facebook, as in the recent post by HootSuite.

As I help agencies and brands develop GooglePlus strategies, teach them how to use its many features, and answer questions in GooglePlus Helpouts, I gain greater appreciation for G+ every day. While Facebook is predominantly a place to follow friends and post photos of cats, GooglePlus has more serious business capabilities.

Here are three reasons why GooglePlus is different from and should not be compared to Facebook:

1. The misunderstanding of Google Plus by so many people comes from thinking of it as a social network. It is, in fact, a new platform that is creating the biggest change in online communication since interactive websites.

Continue Reading

More Articles ...

quote 1

quote 2

quote 3