logo f

Contact  | About |

  • explore resources 2014
  • join social trax 2014
  • Reap the benefits with our cutting edge Social Media network partners...
  • Dive into the Social Trax Discussions - enlighten others, or get enlightened...

Sign up for the Newsletter

Dropbox, TigerText Announce Partnership: Users Can Send Files With Expiration Dates, Remotely Revoke Access

136501735Secure messaging service TigerText announced a partnership today with Dropbox that will allow users to send documents securely, with features like a pre-set lifespan and the ability to recall a file attachment at any time. Documents will be encrypted and cannot be downloaded, copied or forwarded.

TigerText president and Co-founder Brad Brooks tells us that the partnership has a wide range of targeted users, from "anyone who uses Dropbox" to businesses that need to send secure files. Brooks sees wide-ranging applications of the technology, from transporting confidential legal and medical files (the platform is HIPAA compliant) to facilitating group collaboration in financial services firms to delivering event tickets with an expiration date and recall ability. He says a large agency in Los Angeles approached TigerText because they spend hundreds of thousands of dollars per year on courier services driving around scripts.

Continue Reading

Non-Profits to Reap $10 Million From Facebook Settlement

facebook-promoted-posts-600Privacy and consumer groups will pocket $10 million from the Facebook "Sponsored Stories" settlement once a Federal judge signs off on the deal.

Facebook reported in mid-June that it would be settling the lawsuit. However, initial reports did not detail which charities would be getting the $10 million.

This week, a new court motion revealed more than a dozen consumer rights groups — including Consumer Federation of America, Rose Foundation, Center for Democracy & Technology and the Stanford Law School Center for Internet and Society — will split the $10 million from Facebook. The initial report was published by Wired.

Continue Reading

How to Choose the Right Social Marketing Platform

digital-marketing-600While much of the tech and financial world has been focused on Facebook's post-IPO performance, something else has happened that is starting to define the social marketplace. Savvy firms like Salesforce.com and Oracle have strategically gobbled up some of the top social vendors. These acquisitions signify that social business has become big business. The formulation of meaningful social categories is also taking shape, and marketers — particularly CMOs — should take note as they look to gain real ROI from social.

The best way to determine what social categories and tools you company should utilize is to look at what companies like Salesforce.com and Oracle are investing in. Both companies have identified and invested in three main categories of social technology: social media management, social media monitoring, and social infrastructure. By examining what these categories look like, and what technologies matter, you can determine where to focus your business resources.

Continue Reading

This Pinterest-Like Bookmarking Tool Organizes Your Online Life

woman-on-computer-600Name: Clipix

Quick Pitch: Clipix is a simple way to organize your life online.

Genius Idea: Lets users save and organize what they find online to personalized clipboards so they can come back to it whenever they want.

How many times did you have to search for something online that you forgot to save the first time you found it? Probably too many times to count.

To help you organize your life online, Clipix gives you a place to keep everything you find that you want to come back to in the future. Whether it's news articles, recipes or shoes, Clipix lets you save it onto personalized clipboards.

It's simple to use –- just drag the "clip" button to your bookmark bar. When you find something you're interested in online, clip it to a clipboard. Users can also upload PDF files and Word and Excel documents.

Continue Reading

Twitter IPO? Not So Fast, Says Costolo


twitter-new-logo-600Eager investors and IPO cynics alike can cool their jets: Twitter CEO Dick Costolo says the company is in no rush to go public.

"We are going to remain private as long as we want," Costolo told the Los Angeles Times this week in a wide-ranging interview about the state of the Twitter union.

"I like being private for all sorts of reasons. It allows us to think about the business and the way we want to grow it ... as opposed to being beholden to a particular way of growing the business, such as quarter to quarter."

Costolo says the slow lane approach isn't because of any concerns about making money or the health of the company.

Continue Reading

More Articles ...

quote 1

quote 2

quote 3