A few months ago, I attended a marketing conference in Miami, FL. Being that I was the 'social guy' in the room, of course, I was asked all of the questions related to social media. From what should I do on Twitter to does anybody even use Google plus? . . . I answered all of the questions based on my experiences and each question that I answered, was followed by another (related) question. Then came Craig (I think that was his name) who apparently wasn’t convinced.
[Ahem] “I understand social media is beneficial to any businesses, but seriously, no one in their right mind would hire a social media agency when they can just hire someone in-house. . . am I right or am I right?”
Interestingly enough, I’ve answered this question a billion times and I usually try to give a quick overview of the benefits of hiring an agency but since the gentlemen was so direct (rude) about it, I decided to answer him. . . directly.
Let’s explore my answers:
What does Google get out of Google+?
To take several steps back, there are essentially two ways advertising networks like Google can sell online inventory: contextually and demographically.
Google have an incredible contextual advertising model in Adwords. A Google user searches for a keyword and they’re served an advert in the context of the information they are looking for. Contextual advertising is perfect for Google’s search results pages because it's extremely easy for advertisers to see the value. For Google, that market is huge but there’s little room for growth. There’s a finite number of search result pages they can monitize (although that finite number is in the billions) and there’s an upper ceiling to what advertisers will be willing to pay for clicks on search ads.
Yahoo chief executive officer Marissa Mayer has been under a microscope ever since she took over the company in 2012. But now, with the pricey firing of chief operating officer Henrique de Castro, the former Googler is under even more scrutiny.
When it comes to Pinterest, many brands aren’t quite sure how to turn boards and pins into followers and potential customers. However, now more than ever it is important to not overlook this image sharing social network.
Pinterest users have proven that they trust their Pinterest networks to endorse solid products. These people trust their networks so much, in fact, that 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.
Pinterest also generates 4x more revenue per click than Twitter and 27% more per click than Facebook.
There are a few brands, however, who have figured out the business potential of Pinterest. See how these 5 brands have been using it to the fullest.
LinkedIn has developed a killer resource of 225 million users, one you absolutely should take advantage of when it comes to your career. But you'll have to navigate LinkedIn's potentially tricky tools and settings while you're at it. Not to mention take care to maintain proper etiquette at all times. That's a lot of pressure.
Chances are, if you do use LinkedIn, you're approaching the network from a job seeker's perspective — if not now, then in the future. Or maybe you're a recruiter or a PR representative looking to network and pitch via LinkedIn.
No matter your background, let's dissect some of the biggest etiquette dos and don'ts when logging into LinkedIn, the web's largest professional network.
1. Hide your activity, but make your profile public.
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