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Q: Now that Facebook is pushing businesses to pay to have their posts have a farther reach, what is the best method for a very small business to do online marketing?
A: In spite of their size, small businesses can still compete in the online-marketing game and stand to deliver significant business results. Facebook paid posts may be pushing smaller business out due to the added expense, but there are plenty of other ways for these companies to reach consumers and grow brand awareness. As with any successful digital marketing strategy, an integrated approach is key to keep your customers engaged. Developing a multi-dimensional program and leveraging unique content across different mediums can help your small business see success -- without taking a hit to your bottom line.
Small businesses make the US economy tick. They create six out of every ten new jobs, and pumped about $3 trillion into the economy last year. If you’re a small business owner, you should stand tall and proud knowing this.
But leading a small business isn’t always green pastures. Risk and uncertainty are present at every turn, and each decision you make can impact your company’s bottom line.
LinkedIn wants to help take your business to the next level this year, so we conducted a study to investigate how small businesses are using social media, and whether it’s worth the investment.
You might be surprised by what we found: 94% of survey respondents who use social media said they use it for marketing, and 3 in 5 say social solves for the core business challenge of attracting new customers.
For hyper growth companies, social media is even more important. They invest in social media more than any other channel, and agree that it’s extremely effective at accomplishing marketing goals like branding, content marketing, and lead generation.
To see all the stats, check out the infographic below. And to put this knowledge to use, visit our new small business microsite to learn more about how LinkedIn can help you achieve your unique business goals through social media.
How do I get more likes for my Facebook page?
This is a common refrain among brands looking to grow their Facebook presence. They know they should be in the space but they’re not sure whether it’s worth devoting the amount of time and energy required to grow their Facebook audience. For them, the potential for return on investment (ROI) is murky at best and not easily quantifiable.
The psychology of social media sharing
A New York Times study found that:
- 49% of social media users share content that allows them to inform others about things they care about and have the potential to change opinions or encourage action.
- 68% of social media users share content so they can give their friends a better sense of who they are and what they care about.
- 84% of social media users share content that allows them to support causes they care about.