As summer winds down, people are back in town and back online - that means more opportunities for you to reach them through social channels. To help you make the most of the fall social marketing blitz, we've rounded up your favorite social assets in one spot. These are the tips and tricks that your peers liked the best over the last twelve months, so make sure you get them all – and get inspired!
1. Contagious Content: What People Share on Facebook and Why They Share It (a.k.a. The Latest Research) – This eye-opening eBook discusses virality, the latest research on Facebook interaction, and teaches you how to create highly shareable Facebook posts.
Click here: http://ow.ly/paBKa
2. Definitive Guide to Social Marketing (a.k.a. The Big Fat Guide) – If you have one social guide in your library, make it this one. This 80 page guide has worksheets, checklists, and templates that make it easy to create awesome social marketing campaigns and strategies.
Click here: http://ow.ly/paBRU
3. Social Cheat Sheet Series (a.k.a. The Cheat Sheets) - Trying to master a social channel? We've got a cheat sheet for that! Find out exactly what you need to know to get the most out of your presence on Facebook, Twitter, LinkedIn, Pinterest, Google+, and more!
I'd nominate CMO Council's "Better Lead Yield in the Content Marketing Field" for the clunkiest white paper title of the year, but it's also an informative wake-up call.
The paper reports findings from a survey of 400 B2B "content seekers" to identify what is and isn't working in today's new media noisefest.
But should you actually care about content marketing?
Content marketing is a lot more than the sweetheart trend of online media today. It's the multimedia megastar of many a company's marketing strategy for increasing awareness, lead generation, conversion, sales, customer loyalty, and advocacy.
So it's not the least bit surprising B2Bers are now investing more than 25 percent of their marketing budgets on content marketing initiatives and upping the ante each year.
You would think content marketing is a sure thing—a consistently effective way to go. But you'd be wrong.
Twitter is one of the most popular social networks in the world, so it only makes sense that every marketing professional you'll run in to is going to tell you that Twitter needs to be a part of your business' online marketing strategy. If you've already started using Twitter for business marketing or it's something you're considering, you may want to take the following tips to heart.
Use Twitter For Business and Branding Development
Twitter is a great, unique social media platform for personal use or for business. Twitter is a communication tool where people share thoughts, articles and messages 140 characters at a time. The platform lets you follow people who interest you, and lets others follow you to receive your Tweets.
Your tweets can be just about anything, and can include photos, videos from YouTube and links to anything you'd like to share. Just remember, make the most of your space, because you only have 140 characters to get your message across.
Show Off Your Brand in a Professional Way
The first thing you want to do is attempt to obtain your business or brand name on Twitter when your register. The closer you can get the better. As you can see, Taylor Clark is a common name, so I was forced to choose @taylorclarkco instead, which works well since I use a .CO domain name. Most of the time you shouldn't have any issues obtaining a name, but if you aren't able to make sure the name you pick is something relevant.
As marketers, it's our job to use stories to build relationships with our audience that both meet their needs and align with the brand we represent. But how do we know which needs hit the hot buttons that are sure to evoke a response?
Over the years, I've adopted the "6 Basic Human Needs" that Tony Robbins uses as a foundation in his teaching, and morphed them to apply to marketing:
1. Certainty. We all want to know what's going to happen. People with certainty as a primary need are the ones who skip to the last few pages of a novel before they even start at page 1. As brands, we all want to surprise and delight our customers, but remember that most of your potential customers want to know the results of the experience before they buy. Certainty happens with trust – trust of a friend explaining their experience, or trust with the brand because they've experienced it firsthand. Certainty – or consistency – is one of the hardest needs to fulfill for brands, especially if you're selling service where interactions can be unpredictable. Deliver certainty to your customers along with a great brand and you'll have customers for life.
If you are blogging on your WordPress website (which you should be doing for oh so many reasons) you want to keep people on your site as long as possible. No, you don't have to resort to tying them up, but the next best thing to keep them reading is by using a related posts plugin to display a list of related posts with thumbnail images under each of your posts.
Yet Another Related Posts Plugin (YARPP) is one of the most popular related posts plugins and is recommended by such heavy hitters as Matt Mullenweg, founder of WordPress, Matt Cutts from Google and Joost de Valk developer of the WordPress SEO plugin.
This is handy to have since it will direct visitors to other posts you've written on the same or related subjects. When people stay on your site you will decrease your bounce rate, since people are going to read your other entries while at the same time increasing your pageviews.
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