Editor's note: Google isn't the only way for your business to be discovered online. This is the fifth and final piece in our series looking at alternate sources for search.
For business owners, there's a lot to love — and possibly a lot to hate — about user review site Yelp. Racking up droves of positive reviews can attract more customers, but some business owners have criticized the Yelp algorithm, which determines which reviews will be displayed on their pages. They argue that efforts to keep phony reviews from being published also block legitimate customer comments from being seen.
In addition, Yelp has been accused of offering to release a business's positive reviews in exchange for buying advertising on the site. Yelp has denied the allegations.
LinkedIn Profile established by "courtesan" Sonja Bandolik, who practices legal prostitution. Bandolik is currently the madam of the Alien Cathouse in Carson City, Nev.
A run-of-the-mill LinkedIn user agreement update has revealed that the professional networking site has been an unwilling host to the world's oldest profession.
On Monday — as part of what a LinkedIn representative described as a standard simplification to its policies — the site added this eye-catching clause to the section titled "Don't undertake the following":
"Even if it is legal where you are located, create profiles or provide content that promotes escort services or prostitution."
The goal of a marketer isn't to simply pass off a lead, cross fingers, and hope there is a conversion; it's one thing to drive traffic to an offer and it's completely opposite when you're actively trying to improve the conversion before it takes place.
The following lists out three different methods increase the chances that you'll sell more offers so you're not left constantly scraping for fresh visitors, and so you get the most from what you've got.
#1: Display Related Items
I've always found Edgerank a fascinating topic. After all, what's the point in posting to Facebook if you're not showing up in Newsfeeds? The result of this is that Facebook Marketers have been trying to game the system.
We used to say that photos and videos were the best types of content, but then it changed to text only status updates. Poor old links never did too well and to optimise Edgerank many marketers advised posting photos with links in the caption. More recently, I've seen companies posting text only status updates and including the link as a comment.
What I've come to realise is that this is completely the wrong way to look at social media marketing. As Jon Loomer surmised:
There isn't anything worse than checking a website and clicking their Facebook link to find that they've redirected you to a personal page. Not only do you have to hope they accept you as a "friend," you're taken through one more step to see their content and find their real Fan Page. I hate this! Here are the top 15 reasons to have a Fan Page, and not a personal page, attached to your business.
15 Benefits Of Having A Fan Page On Facebook Book
1. Unlimited Friend Count
While the amount of friends you have on your personal profile page is limited and capped at 5,000, your Fan Page can have an infinite number of fans. This is probably one of the most important reasons that you should be using a Fan Page and not your personal page. Why would you ever want to limit the amount of fans your brand can have?
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