Online contests and sweepstakes are a simple and effective way for your small business to increase brand visibility while introducing new users to your products and services. Facebook is undoubtedly the most common social media platform to run contests, but your company can also run successful giveaways on Pinterest, Google+, Twitter and of course, your blog.
Here at DigitalSherpa, we often run online campaigns and contests for our small business clientele and know a thing or two about ensuring their success. One insider secret to increasing their popularity is posting the contest or giveaway on high trafficked sweepstakes websites. My coworkers Emily Baggett and Ashley Nix were gracious enough to share with me their top picks for just such websites, so I thought I’d return the favor and share them with our readers.
One quick note: these sweepstakes sites work great for brands with a national, broad target audience. They are a certainly an effective way to quickly gain numerous entries to general contests, but if you have a very local and audience specific company, these websites make not be the best use of your time.
With that being said, here are 15 awesome sweepstakes websites you can submit your contest on to greatly enhance your the number of your contest entries and overall online presence!
There is a large amount of evidence indicating the importance of social signals when it comes to SEO. There are several ways of leveraging social media as a tool in order to improve your rankings. It’s about time that you turned your website social by looking into social media management. Your end goal should be to increase your website’s number of likes, tweets, +1’s and shares on varying social media platforms.
Harris Schachter well known Richmond SEO has this to share about this subject:
“Social media I’ve found provides an additional way to establish domain credibility. For sites which consistently generate social shares from a diverse pool (not the same accounts over and over again in a detectable pattern) there is a better chance newer content will perform well in organic search. The influence of social media provides a more direct effect on SEO when it comes to personalization, such as Google+ and search results, and even using paid social methods to influence organic search patterns. So, I don’t think social media actually influences organic viability, it can accentuate other signals of quality and serve as a type of validation through a human layer. ”
As of January 2013, LinkedIn implemented a policy that has since taken on the acronym SWAM (Site Wide Automatic Moderation). The name SWAM was not officially given by LinkedIn – it was coined by the platform’s users, and has since stuck. The basic tenets of SWAM are that if a member of a LinkedIn Discussion Group is either blocked or deleted in one group, he or she will automatically be marked for moderation in all other groups they belong to.
Often times, moderators of these other groups are not even aware that members of their group have been SWAM’d. SWAM has caused significant uproar in the LinkedIn community, angering both members and moderators of LinkedIn Discussion Groups.
The acronym “SWAM” was invented by social media strategist Mark Vang. According to Vang, “LinkedIn didn’t name this new feature and I found that describing it as… ‘that thing where a member gets his posts sent to moderation in all groups when he’s blocked in one group…’ is rather cumbersome”.
Do you feel as if you’re spending lots of time on social media with little direction and few results?
In this article, I’ll show you how to streamline your social media marketing to achieve your goals.
#1: Set Realistic Goals for Your Business
When you set goals for your business, set one realistic goal that’s measurable.
For example, if you own a local flower shop and you sell 20-25 flower arrangements per day, try starting off with a goal of selling 30 per day.
Adding an extra 5-10 sales a day is certainly more realistic than adding 30.
Adobe has integrated two key products in their Marketing Cloud service.
Adobe Campaign, previously known as Neolane, is an analytics tool that helps create personalized experiences based on customer habits and preferences. It is now being integrated with Adobe Experience Manager, which helps manage content across channels while helping content creators with agile, rapid deployment across owned media.
The combination of both products helps position Adobe as a leader in cross-channel campaign management. Integrating data from both anonymous and previously identified web visitors becomes seamless with a single set of tools. This will help content managers provide a more personalized experience.
In addition to the integration, Adobe also enhanced several of its products, including:
- Real-time interaction management and scalability: Marketers can now effectively deliver large volumes of campaigns, offers, data, and interactions with an enhanced real-time marketing infrastructure.
- Distributed marketing improvements: New tools, processes, and assets make it easier for marketers to create and customize local campaigns.
- Reporting enhancements in transactional messaging: Transactional messaging, which completes or confirms a previously agreed upon transaction such as order or delivery confirmations, provides marketers an opportunity to increase brand loyalty and drive incremental revenue.
- Additional improvements: German language support and several technical platform performance enhancements.
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