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Watch Out for This Sneaky Facebook Scam Disguised as a Photo Notification

frequestThe next time Facebook sends you an email about a friend tagging you in a new picture, be cautious — it could be a trap.

A new strain of malware identified by security firm Sophos as Troj/Agent-XNN has been circulating the social networking site, encouraging members to view photos as an attachment. After clicking on the infected link — which is disguised as a Facebook
notification email — a ZIP file containing malware allows hackers to gain control over Windows-operated computers.

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How Much Is A Like Worth? SumAll Social Metrics Tracks Social Activity Against Web Traffic And Revenue

141250476Data visualization company SumAll launched SumAll Social Metrics, tracking a company's social activity against web traffic and revenue and providing insights on the company's return on social marketing.

SumAll claims it is the first analytics tool to give users transactional, social and web traffic on a single dashboard. Users can see their full social history updated in real-time and can filter by geography and demographics or types of actions including page views and content clicks.

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Where Have All The Users Gone?

73223923Step 1: Build an app. Step 2: Get users hooked to it.  Step 3:Profit.

It sounds simple and, given our umbilical ties to cell phones, social media, and email inboxes, it may even sound plausible. Recently, tech entrepreneurs and investors have started to look to psychology for ways to strike it rich by altering user behavior. Perhaps you've read essays on how to create habit-forming technology and figured you'd give it a shot?

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Facebook's New Retargeted Ads Performing "Very Well", Adds Partners To Run Them

FB targetFacebook Exchange could pull in a wealth of new advertising dollars by letting businesses retarget ads at Facebook users who've visited their websites. Now I've learned and confirmed that the first Exchange ads are running, and Facebook has nearly doubled the companies with access to the program. Plus one source close to Exchange tells me "initial results are good, they're going very, very well."

Announced 10 weeks ago, Exchange brings the first cookie-based retargeted ads to Facebook — a format common around the web but that Facebook must handle delicately because of privacy. The expansion and comments from Sheryl Sandberg show Facebook has high hopes that Exchange will bolster its bottom line.

Why Exchange Is Critical To Facebook

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Another Piece In Twitter’s Money Puzzle: Teaming Up With HootSuite To Cross-Sell Ads

134580487When Twitter published its latest thinking on how its API would evolve, and what developers it wanted to leave behind, it noted one of the areas it wanted to emphasize more was enterprise. Today we get more of a clue why: HootSuite, an enterprise-focused Twitter client that actually got a name-check in that blog post, is teaming up with Twitter to sell advertising on the social network.

A promotion that went live today will see some 30,000 HootSuite Pro premium clients receive $100 in vouchers for ads on Twitter, with the offer redeemable through the HootSuite dashboard. The move is aimed at the many small/medium businesses rather than larger enterprises that use HootSuite, and comes in the wake of several other efforts Twitter has made to target smaller companies for ads.

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