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Twitter to Announce a Big Search and Discovery Change Today

141twitter-iconTwitter has a big search and discovery announcement today, according to a tweet by the company's Personalization and Recommender Systems Chief Pankaj Gupta.

"Search & discovery in @twitter set to change forever after tmrw," tweeted Gupta Thursday, without giving away any other details.

It's a long shot, but today's possible announcement could be somehow tied to Twitter's recent criticism of Google, after the company tightly integrated Google+ into its search results.

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Facebook Working on New Features for Huge Social Commerce Push

social media buttonThe developer who recently discovered that the social network is testing a "Want" button, which would allow you to add products to a virtual wish list, has found a series of new coding for actions that would allow users to share product purchases, charitable donations or items purchased within Facebook games to profile pages and Timeline.

Tom Waddington, a web developer for the site Cut Out + Keep, reached out to Mashable and provided details on the discovery.

"The fact the code contains references to 'socialcommerce' is a sign that they're taking it seriously," Waddington said. "In the same way music, news and videos are shared on the site, Facebook is planning to allow users to share both Wants and Purchases, from items bought within games to donations."

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Google Doodle Wishes You a Happy Fourth of July

GooguitarGoogle celebrated Independence Day in the U.S. with the company's 13th July 4-themed Doodle.

For Google of late, the design is fairly restrained — there's no animation, games or puzzles, just the logo in red, white and blue with the words "this land was made for you and me" punctuated by an acoustic guitar for an "L."

Google has been offering a Fourth of July Doodle since 1999, making it the second-longest running Doodle next to Thanksgiving, according to Search Engine Watch.

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6 Ways Google Can Secure its Social Future

GLogoSocial media has radically transformed the way we search, buy, and consume content online. Facebook has not only taken advantage of this, it's become the driving force behind the new social web. Google Wave, Google Buzz and Google+ were all Google Inc.'s way of trying to win this war against Facebook, but the company is still far behind.

That's because the current state of Google's contribution is to act as the bottom feeder of social media, by collecting content from other social platforms, but doing little with it. Google's  biggest opportunity is to create a social ecosystem where content is created, distributed, marketed, attributed and measured. Here are five ways Google can do that, and secure its social future.

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5 Ways Small Businesses Get Social Media Wrong

social-media-buttons-600

It's hard to go anywhere these days and not be bombarded with social media. That's because Facebook has 900 million active users, there are more than 200 million Twitter users, and then there's Pinterest, the latest darling.

Given this reality, it's impossible for small business owners not to feel a sense of urgency to master the social media landscape. But in the rush to join the social media party some small businesses are making critical mistakes. Here are five common errors that small businesses make when it comes to social media and how to avoid them.

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