Maximize Your Content Visibility: How to Set Up an Editorial Calendar For Facebook to dramatically improve engagement
Are you looking for ways to keep your Facebook audience engaged, add new fans, and post fresh new content that consistently drives conversations and sharing? Our friends at Marketo recently put together an easy-to-follow, step-by-step guide to setting up an editorial calendar for Facebook.
Check out the free eBook to learn which tactics that have fueled Marketo's own Facebook presence and find out how to create content that is relatable (instead of self-promotional).
Download at: http://pages2.marketo.com/how-to-set-up-an-editorial-facebook-calendar-socialmediopolis-nov2013.html?source=Email%20Sponsored&comment=socialmediopolis-emailsponsored-november2013&_kk=&offer=How%20to%20Set%20Up%20an%20Editorial%20Calendar%20For%20Facebook&utm_source=marketo&utm_medium=paid&utm_campaign=na
Read this eBook to learn:
- Three easy steps to starting an editorial calendar
- How to apply our sample editorial calendar to your own presence on Facebook
- How to determine content frequency and leverage themes
- How to automatically and easily time postings in advance
If you're trying to improve your company's Facebook page, don't miss How to Set Up an Editorial Calendar For Facebook!
In a world, where there are 2.7 billion internet users, it is not easy to get your content seen, read and shared easily. While few create great content and get recognition, others get lost and keep trying. Those who create great content tend to ignore why people share their content. Thats because it is puzzling. Yes, we don't know why people share the content. Is it because of the content, the photo, the links in the post, or stats involved? People share on Facebook, re-tweet, recommend or press the content because they want to. They like it and think that the content deserves recognition and is contextually relevant.
Motivations for sharing
Many studies don't really reveal the motivations behind content sharing but a study by New York Times shows,
- 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action.
- 94% carefully consider how the information they share will be useful to the recipient.
- 68% share to give people a better sense of who they are and what they care about.
- 73% share information because it helps them connect with others who share their interests.
- 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with.
- 69% share information because it allows them to feel more involved in the world
- 84% share because it is a way to support causes or issues they care about.
Thus content sharing is bringing value and entertaining content to others, to define ourselves to others, to grow and nourish our relationships, self-fullfillment and to get the word about causes or brands.
In many situations in life, the less you say, the more effective your words will be. That especially applies to your content marketing technique. It is very important to choose your content words wisely so that people don't grow impatient and move on.
The right approach
When it comes to your marketing content, it is important to take a good, hard, long look at your content before you make any changes or create anything new at all. Another extremely important issue is choosing your target audience before you do anything with your content. If you happen to be a the beginning of the process of choosing your target audience, a good approach may be for you to initially choose who you think is appropriate to target and then keep refining your list until you have the "perfect" group to target. As you are in the process of refining, it is important to recognize the improvements that need to be made in order to make your list as effective as possible. An important part of perfecting your content marketing is making it as lean and as efficient as it can possibly be.
Twitter was launched in July, 2006 by Biz Stone, Jack Dorsey and Evan Williams, as a microblogging site, with the idea of creating the 'SMS of the Internet'.
Before venturing into a discussion about its monetization, let me briefly explain how Twitter works. It is designed as a microblogging and social networking site with a difference. Every short message (with a maximum length of 140 characters) published by a Twitter user is known as a 'Tweet' and it's broadcast to all users or a limited number of users (called followers). Every message can be republished or 'Retweeted' by any user.
Rumors are flying this week about the possibility YouTube may launch a subscription-based music streaming service to compete with Spotify before the end of the year.
According to the NYTimes (citing people who were not authorized to discuss the service publicly), the subscription could cost $10 a month and grant access to videos on demand without advertising interruptions. Users would have the option of watching the video or simply listening to the track.
No doubt this new service will be primed for the mobile user, as TechCrunch recently reported YouTube's mobile traffic was at 40 percent, up significantly from 6 percent in 2011.
Billboard.com speculated the YouTube service might offer "offline cacheing of songs and videos so users can listen on their mobile devices even when they're not connected or when they're trying to save on bandwidth costs or battery consumption."
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