How are we using the leading social networks in 2014? We’ve been poring through Pew Internet’s latest research findings and have picked out ten key findings (to save you the bother).
- Pinterest (21%) is now more popular than Twitter (18%) among Internet users.
- Women are four times more likely to be Pinterest users than men.
- Facebook is ageing. 45% of Internet users aged 65+ use Facebook.
- Pinterest attracts older people. Twitter and Instagram are still youth dominated networks, but 23% of Internet users aged 50+ use Pinterest.
- Contrary to popular belief, most people aren’t using multiple social networks. Over 50% of Internet users either don’t use any social networks, or use just one (i.e. Facebook).
- Facebook and Instagram users are the most engaged. Around 60% of their users sign in every day (compared to 46% of Twitter users)
- Almost all social networkers use Facebook. In fact, over 80% of ‘other’ social network users also use Facebook.
- Instagrammers also use Twitter. There is a 50% crossover between the networks.
- Pinterest and LinkedIn are stand-alone networks. There is much less crossover usage with other networks (except Facebook).
- Pinterest and LinkedIn users are wealthier than the other networks with a high percentage earning over $75000 PA.
(Article and body image via Our Social Times)
Far be it for me to question The Don. I mean who am I to dare challenge Vito Corleone? And who I am to infuse pop culture into a given marketing and advertising topic?
You know by now I live to take pop culture and overlay into our world as witnessed by one of my most recent articles - an end-of-the-year piece which saw some of the best and brightest minds in marketing and advertising come together to share their thoughts for 2014. Of course there was a twist as I asked the players involved to not only include their predictions for 2014, but to overlay a pop culture reference that best fit and aptly described their insights.
The 2014 State of Marketing report from Salesforce and ExactTarget offers some intriguing clues on the topic. ExactTarget surveyed 2,651 marketers globally, targeting businesses from small to enterprise size, and from entry-level to senior people. The big news: fully 98 percent of those surveyed said they plan to increase or maintain digital budgets. Just as important, "collecting, measuring and using behavior-based data" was close to the top of the list in marketing priorities (third place). And it looks like marketing departments plan to put money behind this. "Data and analytics" led all items for budget increases this year (61 percent).
Anametrix also polled a number of thought leaders in the analytics world for their views about 2014, among them Jim Sterne, founder of the Digital Analytics Association and eMetrics Summit, who predicted that "data-driven marketing will stop being a fad, a ‘thing,' a cause to celebrate."
By the end of the year, Jim told Anametrix, "We'll no longer hear about its potential or possibilities, or even see articles lamenting how few are doing it. Instead, we'll read about the rigors of making it work and the big gains made by those who are doing so."
I agree. With that as a backdrop, let me share my own predictions for 2014.
Prediction #1: Beyond Dashboards
How Blogging Has Helped My Social Results
I often get asked how to get more likes on Facebook. While the fastest way to get more fans is to use Facebook advertising (yup I said it) my best results have come from blogging. When I see a spike in my numbers on Facebook, it is almost always right after a blog post I wrote has gotten a lot of exposure.
Facebook is not my most active network, I work on client’s Facebook pages to get traffic but I get a better response from other networks. However, I almost always get new likes on Facebook when I write a new post. In this post, I’d like to cover more of the benefits I’ve found from blogging and how you can get similar results.
2013 was the year of changes for digital marketing. We saw major shifts in the algorithms for Facebook and Google as well as developments in almost all other social media networks. Fundamentally, we are now forced to change from “hunting” down potential customers to “farming” and cultivating them until they are ready to convert. Since we are using the farming analogy, you might be wondering what we must use to cultivate the consumer-crop. Don’t worry; I’m not going to push the old “create quality content” mantra at you. That should be a given. What we DO need is quality content marketing strategies! These days having keyword rich content on your blog or website simply isn’t enough, you have to have a strategy to make it more find-able. You might be thinking that you can simply post your blogs to Facebook. WRONG! Social media users are used to be bombarded with blogs, so you have to be intelligent about your approach from start to finish. Even if you are thoughtful with your content and your distribution, there are still reasons why your strategy might not work. Let’s take a look at 4 commonly encountered pitfalls.
You Aren’t Solving Any Problems
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