What's the best day of the week to publish your post? What time of day will get your content the most page views and tweets? Are shorter posts better than longer ones?
There are lots of answers to these questions. Unfortunately, most of them are anecdotal, not data driven. But if you're a blogger, marketer, or PR agent, the answers to these questions are absolutely critical.
I asked dozens of Big Data vendors if they could help me answer these questions. Ultimately, Big Data analytics company Datameer rose to the challenge.
As a starting point, Datameer analyzed 30 days of Big Data articles on Forbes.com, between July 9 and August 8, 2012. Datameer used the publicly available data displayed with each post, including publication date, time, page views, tweets, headline, and full text.
Facebook has finally closed its deal to acquire Instagram, the companies announced today.
When Facebook announced in April that it would acquire Instagram, the price was $1 billion, including $300 million in cash and the rest in stock. Since then, Facebook went public, and its stock price has plunged. With Facebook's stock trading at $18.92 Thursday, the deal price is about $736 million.
"So many of us at Facebook love using Instagram to share moments with our friends," said Facebook vice president of engineering Mike Schroepfer in a blog post. "And for so many people, sharing photos with friends is an important part of the Facebook experience. That's why we're so excited to bring Instagram to Facebook and see what we can create together."
Seesmic is one of those startups that never quit, it just kept pivoting. And today, it's getting rewarded for all the work — we're hearing it is about to close a sale to Hootsuite. We're still trying to get the price, but we expect this isn't a huge acquisition given the competitive market it is in today.
[Update: Hootsuite has confirmed the news -- in that the confirmation was embargoed for 6am PT tomorrow, but ended up getting leaked now. You know how these things can end up. Congrats to all, in any case!]
The company began life in mid-2007 as a "video Twitter," with backing from a wide range of Silicon Valley investors*. Then it experimented with new features, like video comments, and eventually pivoted into the social media client business. That's basically what Hootsuite appears to be buying it for.
So much for that. In a victory for all of us who find the idea of trying to trademark generic-sounding terms tedious — and a victory, too, for those who actually work in the world of social enterprise — Salesforce.com has announced that it has withdrawn its applications to trademark the term "social enterprise," originally filed earlier this year in the U.S., UK, Australia and Jamaica. It's also promising to stop using the term "social enterprise" in its marketing materials in the future.
Facebook Cancels Secondary Offering, Zuck And Board Members Won't Sell To Keep Shares Off The Market
With its share price ailing, Facebook doesn't want to flood the market with any more stock, so it has cancelled its secondary offering and will instead pay for taxes on its RSUs with cash as detailed in an 8-K filed with the SEC today. Also, CEO Mark Zuckerberg has informed the SEC he has no plans to sell any of his stock in the next year. Meanwhile, board members Marc Andreessen and Don Graham will sell some to cover taxes but beyond that "have no present intention to sell any shares".
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