There is no question that social media marketing has been hailed as an inexpensive method to engage your audience; however, as a marketer do you know the amount of revenue that you have actually generated from Facebook, or how much has been invested into the efforts?
Check out the following tactics that you can use in order to measure, justify and improve the Facebook marketing efforts you have used.
It is undisputed that Facebook is the top social media platform that is used by marketers. In fact, according to the Social Marketing Benchmark Report of 2011, up to 84 percent of marketers use the Facebook platform in one way or another. With this much emphasis put on Facebook, marketers should be sure that the network is actually worth their investments and that their efforts are working to steadily improve their results. The only way that this can be done is by measuring the results and then analyzing the data.
Tactic: Start with your concrete metrics and goals.
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Over two weeks, you will have access to 45 world-renowned Social Media Experts who will show you how to to gain more exposure, increase traffic, cultivate loyal fans and grow your business. And because each session is recorded, you will have access whether you can attend the live session in person or not, and you will have access to the entire archive. Here is a quick overview of the agenda: http://ow.ly/nsyo3
It's 9 am. You've just finished your second cup of coffee, responded to pressing emails, and browsed through Sportscenter for the run down of the day's top stories. Now it's time to break out the prospect list that you built from Lexis Nexus and begin dialing for dollars, right? Well, only if you're stuck in 1996.
Forbes recently shared an article about how LinkedIn has radically changed the way cold calling is done today. In fact, the article suggests that if you have a well-implemented LinkedIn strategy, there may be no need to cold call at all! LinkedIn offers business executives a wealth of information for better lead generation. For example, you can find out where your point of contact went to school, organizations that he has a vested interest in, honors that he has received, connections that you have in common, etc. And all of this can be learned before the two of you even have a conversation!
The intention of LinkedIn is to warm up the sales process, therefore replacing the "dialing for dollars" cold calling mentality and focusing more on building rapport. All of us would prefer a warm referral over speaking with someone that you have absolutely no connection with as we know this is a more effective way to close business.
Two years ago, ad-serving company TruEffect became one of the first Web companies to say it wouldn't serve targeted ads, or collect campaign measurement data, from people who sent do-not-track requests through their browsers. But on Tuesday, the company announced that it will no longer honor do-not-track settings.
Chief Marketing Officer Tim Mayer says the company changed course after noticing that the proportion of users sending do-not-track signals reached 20% this June, up from 14% in May. He attributes the increase to Microsoft's decision to activate do-not-track by default in the Internet Explorer 10 browser.
"We were seeing a lot more IE 10 browsers, and that was impacting our customers' measurement," Mayer says. He adds that TruEffect was placing itself at a competitive disadvantage by honoring do-not-track signals, given that most of the industry ignores them.
All of the major browser companies now offer do-not-track headers, which tell publishers and ad networks that users don't want to be tracked. But the header doesn't actually prevent tracking. Instead, ad networks and publishers decide on their own whether to honor the signals.
Facebook has been pretty busy these past few months – Graph Search was rolled out to a wider user base, then the insights module received a much-needed facelift. And now it seems Facebook has set its gaze on its News Feed. On August 6th Facebook announced on its Facebook for Business page that a few key changes would be made to the News Feed, and confirmed some interesting details on how the News Feed chooses the stories it features. But they were less clear as to how, exactly, this might impact businesses and brands. From what I can see, there are three important parts to this announcement that businesses (and Facebook users in general) can take away from and implement in future status updates to come.
Organic stories can get a second chance.
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