Being a father allows me to see things in different ways. Christmas is one of those things.
As a child, I was constantly reminded that the true joy of the Holiday Season was giving, and not receiving. While I admit that lesson was lost on me when I was 9 years old, I now completely understand the concept as I look at Christmas through the eyes of my own 9 and 2 year olds.
I can honestly say that my gift this holiday season is enjoying my family's reaction to the gifts that they receive.
Giving Through Social Media
If the key to Christmas is giving to receive, the same can be said with regard to social media. While we all use and participate in social media in different ways and with different goals, a very common thread is to drive engagement. I've found that if you give through the ways listed below, you will receive back two-fold:
Facebook's highly anticipated ad network has been put on the backburner, for now anyway. The ad network, when (and if) it does get off the ground, is said to be much like that of Google's Adsense network, and would likely generate substantial income for users.
Facebook launched a test earlier in the year that placed its own ads on the mobile apps of other developers. According to sources, discussions that had been ongoing between Facebook and publishers regarding running ads on publishers' mobile websites have been put on hold as well. Ultimately, it looks like the ad network, which many marketers have been patiently waiting for, won't be launched anytime soon.
If you're reading this, then the world didn't come to an end last night and I'm already batting 1000 on this year's list of predictions. As 2012 draws to a close we're apt to start looking ahead to 2013. I'm looking forward to another year of innovation and fast-paced change. It's that fear of falling behind that keeps me on my toes and excited about what's around the next corner. There's no way to tell if my crystal ball is working, so I've focused on some things I think are important. Here are some thoughts about some things I think we could see in 2013.
Big businesses wanting to provide their employees with the tools and equipment they need to do their jobs in 2013 will be implementing social collaboration tools. Office workers spend an average of 28 hours a week writing emails, searching for information and collaborating internally. Furthermore, 80 percent of Americans work "after hours," equaling an extra day of work per week. Providing workers with a platform that enables them to work more efficiently while having a life will make them more efficient and more productive. Look for products like Yammer, Sciomino and Tracky to find their way into more and more businesses in 2013.
Anything that gets the corporate world to focus on Marketing Automation is a good thing. The recent announcement that Eloqua was acquired by Oracle is no exception. Any press is good press, right? I think that this deal is a milestone for marketing automation as it demonstrates the real value of marketing automation – to the tune of nearly "one billion dollars."
Anyone who follows Eloqua knows that they and Marketo have been neck-in-neck as visionaries in the marketing automation space. Gartner's recent Magic Quadrant for CRM Lead Management solidly places Eloqua and Marketo as "Visionary Leaders" in the CRM Lead Management space.
So what does this announcement about the acquisition mean for marketing automation? Here is what I believe:
Here is your guide to running a Social Media Campaign Using 14 Twitter Tools!
There are four key aspects of running a successful social media campaign: audience gathering, engaging, listening and analyzing. Many traditional social networks can be used. This is first of a series of articles that will examine each network and give an overview of the tools that are available. This article will summarize the tools available for Twitter.
Allows you to find out who is tweeting about your topic. Great for audience gathering.
Gives you statistics about your tweets with easy to read graphs. Put in perspective how often you tweet, to whom and when. Great for analytics.
Is a dashboard that allows you to schedule your tweets, do keyword geo searches, easy tracking and analytics as well as to monitor multiple accounts in one single place. Great for audience gathering, engaging, listening and analytics.
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