logo f

Contact  | About |

  • explore resources 2014
  • join social trax 2014
  • Reap the benefits with our cutting edge Social Media network partners...
  • Dive into the Social Trax Discussions - enlighten others, or get enlightened...

Sign up for the Newsletter

5 Hashtag Tracking Tools for Twitter, Facebook and Beyond

5 Hashtag Tracking Tools for TwitterAre you using hashtags in your social media campaigns?

Do you want to find tools to help manage your hashtags?

The right tools can help you launch, track and analyze hashtags across social networks.

In this article, you’ll discover five tools that make it easy to track hashtags and their related conversations.

Why Use a Hashtag?

Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.

Hashtags can determine how easily you can target and track a campaign. You’ve probably seen many businesses use generic hashtags like #food or #chocolate. While these will get your update into a large conversation, using such broad hashtags is wasting your time.

Continue Reading

Instagram Inks Ad Deal With Omnicom Worth up to $100 Million

Deal Gives Omnicom Media and Creative Agencies Access to Instagram Paid Ad Program

Michael Kors' Instagram ad as seen on a desktop computer

Instagram has inked its first major ad deal with an agency, and it's big.

The photo- and video-sharing site is rolling out a paid advertising program with a year-long commitment from Omnicom to spend up to $100 million, according to people familiar with the matter.

The arrangement means that users will start seeing ads in their streams from brands that work with Omnicom's media and creative agencies, including Omnicom Media Group, the media agency network that spearheaded the deal, and creative shops within the holding company like BBDO, DDB and TBWA/Chiat/Day. Omnicom's media agency network houses PHD and OMD.

Continue Reading

29 Social Media Tools Recommended by the Pros

social media toolsAre you looking for ways to enhance your social media marketing?

Do you want new tools to simplify your job?

We asked a group of social media pros for the hottest social media tools they use today.

Check them out to see if these social media tools are a good fit for you!

#1: RivalIQ

jay baer

Jay Baer

Figuring out precisely what works in social media is a tricky (yet entirely necessary) proposition.

I’m always seeking to improve clicks, shares and social media engagement on my own content as well as our Convince and Convert clients’ content.

Recently, I started using RivalIQ to get at what’s working in social, and this easy-to-use, reasonably priced analysis platform produces a steady stream of insights while saving me a ton of time.

Continue Reading

Facebook Advertising Fraud Experiment

Facebook advertising fraud is a concern for every online marketer. This is one of the worst kept secrets of the online ad world. It’s not just Facebook. Google Adwords  is rife with it as well. A few weeks ago Veritasium published an eye opening video exposing these fake clicks by using a honeypot.

Continue Reading

Delight! How to Get it in Your Content Marketing

The average sales funnel has gone through some major changes in the last few years. At the top of the funnel prospects are increasingly able to research solutions without engaging sales people. And in the bottom of the funnel they’re frustrated with the low-value interactions they have with sales teams.

Content Marketing is proving itself as an answer to these challenges. It boosts interest and goodwill among potential prospects in the early stages of their buyer journey. And in the bottom of the funnel it encourages action and helps sales people add value to their conversations.

But simply producing content is not enough. The aim of your content — no matter if it is focused on consumers or business consumers — should be to delight your audience. Delighted prospects want to engage with your company. And they’ll be evangelists for your content — sharing with peers internally and in their social networks.

So, how do you cook up delight? Here are a few of the key components you can bake into your content marketing strategy.

Timeliness

Continue Reading

More Articles ...

quote 1

quote 2

quote 3