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Worst Practices on Social Media

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Is your social media strategy driving people away instead of inviting them to explore your brand? Have you disregarded this advice on how to win friends and influence people on social media? Perhaps there's something you've overlooked in your tendencies that bothers your followers. Here are some notable, noticeable, and notorious habits of people who lose followers and alienate people on social media:

Content Issues

1. They don't listen to their followers. Your followers are trying so hard to interact with the good content you put out there about your brand and even ask you questions. They check their mentions day after day, without any response from you. Is it any wonder they unfollow you? Many social media magnates complain that they don't have the time to reply to each and every one of these mentions – but if you don't have time for the people who keep up your brand, what are you using your time on?

2. They don't cater to what their followers want to see. Yes, your brand's social media page belongs to the social media director. But it doesn't mean that person shouldn't be listening to feedback on what the audience wants to see and hear. They're the ones that are consuming, after all. Don't stop posting about your brand – start posting about your brand in a way that the audience likes. Don't post irrelevant things, like inspirational quotes, and especially no "good nights"!

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Introducing a New Look for LinkedIn Groups [Infographic]

LinkedIn Groups, one of our most popular products on LinkedIn, is getting a major redesign with a beautiful new look and feel. There have been more than 2 million Groups created around almost every topic imaginable — from entrepreneurship, philanthropy and careers to social and digital marketing. These communities have become places where our members are exchanging and sharing their experiences, business knowledge, interests and ideas with other like-minded professionals daily.

As part of our ongoing efforts to make LinkedIn easier and simpler to use, we've brought a new streamlined look that will give Group managers and Group members the ability to customize and visually differentiate their conversation space.

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Facebook Partners with Shutterstock to Make Ads Prettier and Offer Free Stock Images in Ad Creator

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When ads look bad, Facebook, users, and advertisers all lose. So Facebook today announced a partnership to bake Shutterstock into its ad creator, allowing marketers to select from millions of free stock images for their ads. Facebook today also started letting advertisers upload multiple images at a time to build ad variants for A/B testing. Both could make Facebook ads more interesting.

On the mobile side, Facebook updated its Pages Manager app to let admins edit who else controls their page, and publish multi-photo feed posts. Android Page Manager users can tag people in comments and browse a Page Feed of other relevant Pages, while the iOS app now allows for creation of new Pages and events.

So what's the point of all these updates? To make marketing content on Facebook as interesting as possible so it's not a turn off for users. No one wants to see bland ads shoved in between fun photos from their friends.

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How to Turn Your Startup Into a Lean, Mean Marketing Machine

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Marketing your startup can get expensive and often the strategy you choose doesn't work as planned. How can you promote your products or services without spending a lot of money or time developing comprehensive marketing plans?

You've heard of the lean startup concept pioneered by entrepreneur Eric Ries and popularized over the years by professor Steve Blank. The lean startup approach, which favors experimentation over planning, offers a useful blueprint for developing a more efficient marketing strategy.

Here are three ways you can apply it to your business right now:

Test your marketing ideas in small batches.
Instead of investing months to plan and research, lean startup encourages businesses to develop untested assumptions and quickly test those assumptions in the marketplace -- a concept that can easily be applied to your marketing efforts.

When you invest a majority of your marketing budget into developing strategies and tactics, you make a gamble that they will actually succeed. This is a sucker's bet because most marketing strategies fail.

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4 Google Changes That Could Impact Your Holiday ROI

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If you ask retail marketers what has changed the landscape most as it relates to the upcoming holiday season, you might expect their answers to revolve around mobile shopping, omni-channel, content marketing, or social.

More often than not, however, retailers will say that the biggest changes impact their efforts and performance this holiday season compared to previous years will come from their old friend Google. And not even the "sexier" parts of Google like Google+, Android, and Chrome.

Google's core search business has been undergoing some major changes right under our very noses, and these changes will have a profound impact on a retailer's ability to drive sales this holiday.

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