Do you want to find tools to help manage your hashtags?
The right tools can help you launch, track and analyze hashtags across social networks.
In this article, you’ll discover five tools that make it easy to track hashtags and their related conversations.
Why Use a Hashtag?
Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.
Hashtags can determine how easily you can target and track a campaign. You’ve probably seen many businesses use generic hashtags like #food or #chocolate. While these will get your update into a large conversation, using such broad hashtags is wasting your time.
Deal Gives Omnicom Media and Creative Agencies Access to Instagram Paid Ad Program
Instagram has inked its first major ad deal with an agency, and it's big.
The photo- and video-sharing site is rolling out a paid advertising program with a year-long commitment from Omnicom to spend up to $100 million, according to people familiar with the matter.
The arrangement means that users will start seeing ads in their streams from brands that work with Omnicom's media and creative agencies, including Omnicom Media Group, the media agency network that spearheaded the deal, and creative shops within the holding company like BBDO, DDB and TBWA/Chiat/Day. Omnicom's media agency network houses PHD and OMD.
Facebook advertising fraud is a concern for every online marketer. This is one of the worst kept secrets of the online ad world. It’s not just Facebook. Google Adwords is rife with it as well. A few weeks ago Veritasium published an eye opening video exposing these fake clicks by using a honeypot.
The average sales funnel has gone through some major changes in the last few years. At the top of the funnel prospects are increasingly able to research solutions without engaging sales people. And in the bottom of the funnel they’re frustrated with the low-value interactions they have with sales teams.
Content Marketing is proving itself as an answer to these challenges. It boosts interest and goodwill among potential prospects in the early stages of their buyer journey. And in the bottom of the funnel it encourages action and helps sales people add value to their conversations.
But simply producing content is not enough. The aim of your content — no matter if it is focused on consumers or business consumers — should be to delight your audience. Delighted prospects want to engage with your company. And they’ll be evangelists for your content — sharing with peers internally and in their social networks.
So, how do you cook up delight? Here are a few of the key components you can bake into your content marketing strategy.