When Twitter published its latest thinking on how its API would evolve, and what developers it wanted to leave behind, it noted one of the areas it wanted to emphasize more was enterprise. Today we get more of a clue why: HootSuite, an enterprise-focused Twitter client that actually got a name-check in that blog post, is teaming up with Twitter to sell advertising on the social network.
A promotion that went live today will see some 30,000 HootSuite Pro premium clients receive $100 in vouchers for ads on Twitter, with the offer redeemable through the HootSuite dashboard. The move is aimed at the many small/medium businesses rather than larger enterprises that use HootSuite, and comes in the wake of several other efforts Twitter has made to target smaller companies for ads.
Share price be damned, Facebook is expanding. It's just announced that Guggenheim Museum architect Frank Gehry will design a 3,400 employee engineering office connected to its Menlo Park Headquarters by an underground tunnel. Engineers will hack away in one giant room, separated from the product and ads teams in the main campus. Construction will begin in early 2013
Zuckerberg described his new hacker paradise in a post to Facebook:
Here are the posts I would recommend reading:
'Best of the Web' top 10 posts to read this weekend, August 25-26
With 10 shows in 7 countries, their speakers, workshops, and exhibits, make Ad Tech is a hub for digital marketers worldwide. As the one of the conference's Content Directors, Tameka Kee is shaping national and global digital conversations.
"We're the place that connects all the digital dots — connecting the buyers to the sellers. Pulling together social media, video, mobile, data, and really every part. It's where you go to get the full picture."
As a lifelong gamer — someone who, as a kid, had every video game system imaginable, Kee was fascinated with tangible technology early on.
If you could write a best seller about your business, one that hit the New York Times best-seller list, would that help your business? Of course. Well, what if you could do that 100 times over? You can.
How? By leveraging the power of creating an eBook and distributing it on the Kindle. No kidding. YOU could be one of those best-selling authors far easier than you ever thought possible! It's true. And my buddy Ryan Deiss is going to show you exactly how to do it. He's already churned out over a dozen titles, many being #1 in their respective markets. And if he can do it, you can too, trust me.
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