LinkedIn Groups are the "happy hunting ground" for recruiters. Many recruiters join groups for the specific professions and industries that are relevant for their clients or employers. They also join the groups that cover job hunting in general.
For job seekers, LinkedIn Groups are a two-fer: you get information and you become more visible to recruiters.
The good news is that you can join up to 50 groups, and you can very easily leave a group that isn't working for you (or after you've found a job). This way, you can test different groups to see which ones work best for you. This list will get you started, but don't stop with these groups. Join LinkedIn Groups for job searching and also for your profession, industry, college, grad school, current/former employer, location, hobby and any other interests.
Please tell me the web personality quiz is NOT making a comeback. Maybe the popularity of these quizzes never even declined.
After rolling my eyes many many times this week, I eventually caved in. I finally took BuzzFeed’s “What City Should You Actually Live In?” quiz. In case you’re wondering, I belong in Paris. Without even a hint of irony, I had clicked through their “Which Muppet Are You?” quiz a few days ago. Bunsen Honeydew (I love anything Muppet). Because Facebook was overrun with Zimbio’s “Which Star Wars Character Are You?.” I just caved and took the quiz while writing this post.
Apparently, I’m Darth Vader.
Yes. There’s some truth to that. I feel the temptation to be seduced by the dark side of the force whenever I see these stupid quizzes.
Quizzes like this are a magazine standard. I Googled “most popular magazine quizzes”:
It’s a new year and I’m excited to see what brands will do on social media platforms in 2014. From amazing campaigns and content to crises, no doubt brands will again show us the good, the bad, and the ugly side of social media. By now brands should have their marketing strategies in place but what should a brand include for its social media strategy? Every brand is unique, but there're some basic things every brand should consider:
1. Your objectives
Let’s start with the basics. Why is your brand on social media? Are you working towards something in particular? Every brand should have clear goals and objectives that its social media activity is trying to achieve. If the brand didn’t achieve its 2013 objectives, ask yourself why and adjust 2014 objectives accordingly. If you over achieved last year’s objectives, consider making the 2014 objectives more rigorous. When reviewing social media objectives, ensure they follow the SMART criteria of being: specific, measurable, attainable, relevant, and time-bound.
Baby photos. News articles. Selfies. Advertisements. Job announcements.
It's likely your Facebook News Feed contains some combination of these, if not all of them (and likely other categories, too). That's both the beauty and the curse of News Feed: It provides updates from all aspects of your life in one place, including those you may not care to see.
In March, Facebook announced a News feed redesign. Mark Zuckerberg told press, "What we are trying to give everyone is a copy of the best personalized newspaper in the world." The redesign has since stumbled, but the goal of turning Facebook into a "personalized newspaper" remains strong. And Facebook could use your help.
Mashable sat down with Greg Marra, Facebook's product manager for News Feed, to discuss how users can best curate the content that they see in News Feed. The easiest way to change what you see? Engage with content, says Marra.
A few months ago, I attended a marketing conference in Miami, FL. Being that I was the 'social guy' in the room, of course, I was asked all of the questions related to social media. From what should I do on Twitter to does anybody even use Google plus? . . . I answered all of the questions based on my experiences and each question that I answered, was followed by another (related) question. Then came Craig (I think that was his name) who apparently wasn’t convinced.
[Ahem] “I understand social media is beneficial to any businesses, but seriously, no one in their right mind would hire a social media agency when they can just hire someone in-house. . . am I right or am I right?”
Interestingly enough, I’ve answered this question a billion times and I usually try to give a quick overview of the benefits of hiring an agency but since the gentlemen was so direct (rude) about it, I decided to answer him. . . directly.
Let’s explore my answers:
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