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4 Initiatives Chief Marketing Officers Must Get Right in 2014

The pace of change is accelerating.  Last year, most Chief Marketing Officers faced the tasks of making significant 4 initiatives cmos must get rightchanges to how marketing operates.  Soaking in one buzzword after another as they try to make sense of the changing world swirling around them.  While the whirlwind of change will continue, CMOs will begin to sharpen their focus.

A Clearer Picture

The picture of the changing world of B2B buyers, while still hazy, is providing glimpses of clarity.  Allowing CMOs the ability to be informed as well as be responsive to dynamic changes.  New buying behaviors are beginning to take root.  Unclear is how long they will last.  Presenting the challenge of responding to those taking root while at the same time being prepared to quickly adapt to new changes yet foreseen.

What CMOs Must Do

In order for CMOs to continue gaining more clarity with clear ideas on how to respond, there are four initiatives CMOs can implement:

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How to Write an Inbound Marketing Blog in 60 Minutes or Less

How to Write an Inbound Marketing Blog in 60 Minutes or Less

Writing a blog article can seem like a daunting task if you aren’t in the habit of writing every day or even every week. So here are my 7 tips to not only make writing a blog easier, but to do it in 60 minutes or less.

1. Get your topic from your sales team.

Coming up with your topic can often be the hardest part of writing a blog article. You can avoid the anxiety of picking a bad topic by speaking with your sales or customer support team - the people who talk to potential and current customers.

Ask team members (in person if possible):

  • What are some frequently asked questions?
  • What are potential customers biggest objections?
  • What is some specific, positive feedback you hear?

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LinkedIn Ads: Social PPC & Sponsored Updates

As the world's largest professional network, LinkedIn's membership has grown substantially since I wrote last year about their advertising options. Now, there are 259 million members, a 39 percent increase over last year.


LinkedIn remains a great place to reach business professionals. The online advertising platform has been relatively constant over the past year, with the exception of the release of a new ad format in summer of 2013. The new ad format, called "Sponsored Updates," follows the trend of promoted content or content marketing, even though the ad placements are considered ads and priced on a cost-per-click basis.

When starting a new campaign, as an advertiser, you can choose to create an ad or sponsor an update. Let's look at the formats and what makes them different.

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Six Social Media Mistakes You Should Avoid in 2014

Social media played a significant part in the personal as well as the business world during the past few years. Its mistake 3importance is expected to increase in the years to come. And the way things have turned out over the past couple of years, 2014 will be no different. More and more businesses will use social media to market their products and services. However, many of them are expected to commit a few mistakes. Many of these lapses can even be fatal for the business and can result in huge losses for the business. If you want to avoid these mistakes, you need to remain aware of some of these lapses. This will ensure that you do not make the mistakes with social media, which can result in immense loss for your business.

What on Earth is social media!

Still wondering how the social media can come in handy in your business endeavours? Still not sure whether to impose a lot of importance on social media in your business? This can be one of the most fatal mistakes you can make on the business front in 2014. For any business, communicating with its target audience is of utmost importance. And the best way to do that at present is through social media. It makes connecting with people an easy task. It is extremely important to have a well laid out social media strategy for your business. If you are still not sure about how to include social media in your business plans, this can be one of the major mistakes.

All Social Media Websites have Equal Importance

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Free Social Media Tools For Journalists

Free Social Media Tools For Journalists

According to a recent survey by Cision, published in November 2013, 96% of journalists use social media on a daily basis. The importance of social media is reflected in the fact 42% of journalists said they would not be able to carry out their work without social media. In this article we look at some of the best free social media tools that can support journalists and make their work more efficient.

Key Survey Findings - Journalists and Social Media

journalists social media


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