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Facebook Spammers Make $200m Just Posting Links; Researchers Say

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Spamming on Facebook could earn those posting the links around $200m annually. Photograph: Thierry Roge/Reuters

Spammers posting links on Facebook fan pages to send people to third-party scam sites are earning $200m every year, according to calculations by a team of Italian security researchers who have investigated hundreds of thousands of posts on the social network.

Andrea Stroppa and Carlo De Micheli, the leaders of the group, analysed pages across the network, and identified spam through the use of phrases such as "Hey click here for a free iPhone" followed by links to sites outside the network.

They also discovered sites where spammers offer to set up fake fan pages in order to tempt Facebook users to click on links.

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Man Buys Promoted Tweet to Complain About British Airways

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In a world where airlines lose your luggage, one man couldn't stand it anymore.

No, this isn't a movie. In a real-life instance of the little guy challenging a giant corporation, Twitter user Hasan Syed has taken on British Airways by buying a promoted tweet to complain about his father's lost luggage.

Syed, who uses the handle @HVSVN, told Mashable that he bought the tweet in the New York City and UK markets Monday night. He said he used Twitter's self-serve ad platform to make the purchase. Syed declined to disclose how much the tweet cost.

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Goodbye Video Responses: Youtube Giveth and Youtube Taketh Away

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A small army of commentators have already commented on YouTube's decision to retire Video Responses. But virtually no one seems to have noticed that YouTube has dramatically changed the list of social media sites where you can share YouTube videos. So, marketers should remember that old adage: YouTube giveth and YouTube taketh away.

First, let's look at what YouTube plans to taketh away: video responses.

The YouTube Creator Blog announced:

Currently video responses have a click-through rate of .0004% -- in other words, only 4 out of every 1 million users who sees a video response clicks on it. So, on September 12 we're going to retire this little-used feature as we work to develop more effective fan engagement tools for creators. The team is focused on enabling you to share video links in comments. Doing this in comments will let creators and viewers add more context to a video, and more context should drive more engagement.

In the meantime, you can continue to encourage fans to upload videos with specific titles, hashtags or descriptions (e.g., Video Response To Taylor Swift's Video "22"), so you can find these by searching for them. If you want to highlight them, you can use playlists and channel sections instead of displaying these videos below yours. Any video responses you or your fans have made will still be available and discoverable.

Also, to help your audience find more of your channel's videos we recommend using features like InVideo Programming.

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LinkedIn Tells Noisiest Members To Hush, A Ruckus Ensues

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When Internet sites invite millions of members to post, it's a safe bet that before long, shouting and head-banging will ensue. Facebook had a ruckus a while back, regarding photos uploaded by breast-feeding activists, or "lactivists." Reddit struggled last year to deal with posts known as creepshots. (Don't ask.) And now it's LinkedIn's turn.

Yes, LinkedIn, the site for 238 million people who take their jobs seriously. Joining LinkedIn and participating in the site's specialty groups is widely seen as a great way to network. But LinkedIn's huge, affluent, engaged audience can also look like a spammer's paradise. And while everyone agrees that networking is good and spamming is bad, drawing the line between the two can be devilish.

For the past few months, several clusters of LinkedIn's busiest members have been seething about what they regard as a mistaken initiative to tag them as spammers — and to limit their ability to weigh in with new posts. For its part, LinkedIn says group moderators must be able to squelch a barrage of unwelcome posts from a tiny minority of the site's overall membership.

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"Pin It" Button Outperforming "Tweet This" Button By A Factor of 10 [Infographic]

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Pinterest is a long-acknowledged leader in the social space in terms of e-commerce, traffic driving, and engagement.

But recent data captured in the infographic below by the blog Top SEO Promotions clarifies just how strongly Pinterest has been performing, in contrast to Twitter and even Facebook.

Notable stats:

- Pinterest is retaining and engaging users 2-3 times more efficiently than Twitter was at a similar time in its history

- Pinterest drives 2.5 times more traffic to Sony's homepage than Twitter does

- There are 10x more clicks of the "Pin It" Button than the "Tweet This" button according to the same data

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