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10 Simple Ways to Improve Your LinkedIn Profile

LinkedIn is a network that you should visit daily for professional development — whatever your employment status may be.

Is your LinkedIn profile ready to be seen by others? Here are ten suggestions to give you instant LinkedIn cred.

1. Upload a decent photo

Your LinkedIn profile photo sets the tone for everything else a viewer will experience on your page — just like match.com or Instagram. Except LinkedIn isn't match.com or Instagram. It's the world's largest professional network. So that means:

  • No blurry photos
  • No photos of you cropped out of a group shot
  • No photos of you at a ball park (unless you're gunning to work for one)
  • No avatars
  • And for goodness sake, no selfies! (That's mobile camera speak for self-portraits.)


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The New Gmail Inbox

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This past May, Google announced the new layout of Gmail. Considering the fact that Google has 425 million active users, I'd be willing to bet that this change has effected some of you! In this new layout, email messages are automatically filtered into five different categories.

For your every day emailer, this is a dream! A realization that you no longer have to sort through all the junk mail you receive every single day, Google will do it for you. But for the people on the other end of the deal, the marketers, what does this mean for them? Do they have to work even harder now to get people to look at their emails? Hubspot customers have yet to conclude whether or not this new Gmail layout is affecting email marketers, so it is still in debate. But one thing is for sure, it is incredibly important that inbound marketers know how the new Gmail's layout and functionality work and how this will effect how people see your email.

How Does the New Gmail Work?
The new layout distributes your email into a maximum of 5 categories: Primary, Social, Promotions, Updates, and Forums. Most of the email that marketers send out will end up in the Promotions tab, where as emails from family and close friends will appear in the Primary tab. Of course the users are able to move emails from one tab to another if they end up in the wrong place. With a little direction, Gmail will learn where you want certain messages to appear

 

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Why You Need Social Media Strategy

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In the course of my job, I often study the social media goings-on of major brands. I mean, I really dig in and study what they do. I've discovered some companies doing a superb job, like Maersk, Sony Professional, Cisco, and the Ritz-Carlton. Too often, though, I find brands thrashing about without a cohesive strategy.

You might find the very word "strategy" distasteful – all of that business about Chinese generals and Napoleonic struggles, suggesting that strategy is all about defeating an enemy.

It can also be about the creating of an overarching plan that helps all the various players involved work together to reach their shared desired outcomes. Social media is still the new-kid-on-the-block when it comes to marketing. Drawing on our company's legacy in application development and the accompanying process-improvement mindset, DragonSearch has been actively developing process and strategy for social media since before Twitter debuted at SxSW.

Our work was the basis for the book Social Marketology, countless articles and presentations, and now, a workshop that we'll be providing at Social Shake-Up in Atlanta.

In learning a strategy framework, marketers will save a lot of time and effort in the creation of strategy. As importantly, they'll have the tools to communicate more effectively with their organization's leadership, in order to get the maximum support.

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What Abe Lincoln and Lenovo Can Teach Us About Planning Content Marketing Campaigns

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"Give me six hours to chop down a tree and I will spend the first four sharpening the axe." -Abraham Lincoln

Marketers, listen to the 16th President of the United States of America.

We all want our marketing and content marketing campaigns – the nurture tracks, events, product releases, eBooks, social outreach, webinars, etc. – to be razor-sharp. We want the execution to be flawless, the content to be entertaining and intelligent, the leads generated to be our target personas in living and breathing form.

But without proper planning, reaching these goals is as easy as chopping down a tree with a blunt axe. It requires a lot more work, a lot more manpower, and there's a good chance you won't succeed.

As Uncle Abe understood, proper planning is the most important thing you can do to ensure success. And for marketing campaigns, there's a lot that goes into this planning process. You need to understand the goals of the campaign and how they support the goals of your organization, which personas you're targeting and the topics these buyers care about most, who on your team is responsible for managing and executing each piece, how to organize and communicate dates and timelines on a shared calendar, and how to get the maximum results from your content with minimum effort.

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LinkedIn Announces Proposed $1Bn Follow-On Offering

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LinkedIn is commencing an underwritten registered public offering of $1.0 billion of shares of its Class A common stock.

MOUNTAIN VIEW, Calif., Sept. 3, 2013 - LinkedIn Corporation (NYSE:LNKD) announced today that it is commencing an underwritten registered public offering of $1.0 billion of shares of its Class A common stock. In addition, LinkedIn will grant the underwriters an option to purchase up to an additional $150 million of its shares of Class A common stock.

The principal purposes of the offering are to increase LinkedIn's financial flexibility and to further strengthen its balance sheet. LinkedIn intends to use the net proceeds of the offering primarily for general corporate purposes, including working capital, expansion of its product development and field sales organizations, international expansion, general administrative matters and for capital expenditures, including infrastructure. It may also use a portion of the net proceeds from the offering for potential strategic acquisitions of, or investments in, complementary businesses, technologies or other assets.

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