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21 Social Marketing Tips from the Pros

Are you struggling to keep up to date with the best social media marketing tips?how-to-pose

Would you like to know how to get the best results with your social media marketing?

We asked twenty-one social media marketing experts to share their best social media tips today.

Here's what they had to say.

#1: Attract Leads With Facebook Offers

If you're looking for a new way to attract quality leads using social media, try Facebook Offers.

Facebook Offers are a type of Facebook ad, but they work a bit differently than a traditional Facebook Ad. You can set them up directly from your Facebook Page (no need to go into the Ads dashboard) and they can be created for offline and online businesses.

Although you can use them for many different promotions, I've seen the highest conversion rates when marketers use Offers to attract quality leads.

ck-porterfield-juice-offer

 

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LinkedIn Says Thank You for 200M Infographic Style

linkedin says thank you for 200m infographic style

Last month, we announced that we hit an exciting milestone: 200 million LinkedIn members!

We reached this achievement thanks to all of our invaluable members around the world who use LinkedIn to connect, learn, and find opportunity. Starting today, we're sending personal emails to many who have been instrumental in helping us reach this milestone to recognize their part in our journey.

We're thankful to all of you, from the most connected to the most endorsed to our newest members, for your part in working toward our mission of connecting the world's professionals to make them more productive and successful.

Who exactly are these LinkedIn members, you ask? Check out the infographic below.

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How Twitter Destroyed This Company

If you haven't heard this story, you won't believe it. This company simply got killed by a bad day of social media.

I'd never heard of HMV before, but I certainly know them now. And it's not because they're an awesome company. It's because they fired 60 employees, and a few minutes later those employees took to Twitter on the company account.

It was beautiful. Not because people got fired, but because it really showed the world we now live in.

Here's a taste of their Twitter activity before the mass firing:

how twitter destroyed this company

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The Incredible Disappearing Social Network

snapchat logo

In the fall of 2012, Sally Ike, a senior at Columbia High School in Maplewood, N.J., heard from a friend about a hilarious new app you could download on your smartphone. Snapchat was free, her friend explained, and allowed you to share photos. And like a lot of photo apps, it was simple: just shoot and send. The hook was that when your friend opened the message, the photo self-destructed within 10 seconds.

At first, Ike thought Snapchat was pretty dumb. She was applying for college, co-editing the high school newspaper, and playing on the ultimate Frisbee team. She was busy. Snapchat seemed pointless. Yet as the fall semester turned into winter, Snapchat grew more and more popular at Columbia High. All day at school "snaps" were flying in every direction. Kids loved to send them back and forth in class. Some teachers banned smartphones during instruction, so you had to be careful. But if you cupped your phone in your palm under the desk with the screen facing up at you, it was no problem.

People kept sending Ike snaps, and the more she played with the app, the more it grew on her. Now she uses it all the time like everyone else. Opening a Snapchat, she says, feels like unwrapping a present. You never know what you're going to get. Since the messages quickly disappear, there's no pressure to look cool. People send pictures of themselves making ridiculous faces, smiling like maniacs, sticking out their tongues, giving the stink-eye, sprouting feathers (you can doodle on Snapchat pictures), whatever. You can send videos, too. If someone cheats and tries to take a screenshot of your snap for posterity, the app notifies the sender. Getting caught, says Ike, is a major faux pas. "I was thinking about it today, how next year when I go away to college it will be nice," she says. "You actually get to see the friend's face for a quick 10 seconds. It's more personal than a text."

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Marketing Budgets Up Globally But Challenges Persist

marketing budgets are up challenges persist

Warc has released its latest Global Marketing Index (GMI), a monthly indicator of the state of the global marketing industry.

The Headline GMI, a metric regarding trends observed in marketing budgets, staffing levels and trading conditions registered a 55.0 in January, an improvement of 2.5 points over December. This marks the index's highest recorded value since May 2012.

marketing budgets are up challenges persist 1

On the marketing budget front, the good news is that budgets have increased in January for the first time since May 2012, which marks only the fourth time in the last 16 months. The Americas shows the strongest growth, but the not so good news is that marketers in Asia Pacific and Europe continue to cut budgets because there is an underlying sense of caution by marketers in the face of ongoing economic uncertainty, particularly within the Eurozone.

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