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Reach More Than 2% of Your Fans on Facebook

Facebook Approved“If history repeats itself, and the unexpected always happens, how incapable must Man be of learning from experience.” - George Bernard Shaw

It wasn’t that many years ago that Google was a new kid on the block. If you were a webmaster back then, it was relatively easy to get your website onto the first page of Google search results. If you were thoughtful about what text you had on your website, included logical meta-tags in your site header and perhaps got a few decently trafficked websites to link to your site, Google would serve you up like a delicious dish of pasta at an Italian restaurant.

But even as the volume of websites expanded, those darn engineers at Google kept going to work every single day. And dang it if they weren’t constantly looking for ways to improve the quality of their search results. Within a couple years, they had realized that just because a site had the right text and meta-tags and a few good links, didn’t mean the content on that site was really what the searcher wanted. So, as frustrating as it was for website managers, Google kept tweaking their algorithm. Given their value proposition, this only made sense. Their top goal was to be THE place people went when they have questions they need answers to. And the better the content they can serve up, the more people come back.

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6 Tips for Being More Effective on LinkedIn

6 Tips for Being More Effective on LinkedInEveryone has their own style of networking.

Some of us go to chamber luncheons and distribute business cards left and right. Others are more reserved and find online networking or less formal meet-ups more effective.

When it comes to online networking, LinkedIn can be a powerful tool in your arsenal. It’s the professional network of choice yet many people come across as rude or spammy due to laziness or a lack of understanding. I’m going to present some helpful tips that I’ve learned over the years and some links to other helpful LinkedIn resources. 

1. Make your introductions personal

Few things are more irritating on LinkedIn than the generic greeting or connection request.

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Find more leads and close deals faster. Get the free guide, Social Selling Action Plan: Closing the Loop from Relationships to Revenue

 

 

Social Selling Action PlanToday’s top sales professionals know that the buying process has changed. Sophisticated buyers want salespeople they can trust, and expect you to know as much about them and their pain points as they know about you and your product.

You can use social selling techniques to engage prospects in the buying process and to close deals faster, but where do you get started? In this guide for sales professionals, you’ll learn how to:

https://socialbusiness.hootsuite.com/guide-social-selling-action-plan.html?Last_Associated_Campaign__c=701a0000000jDRS

• Listen to what the industry is saying. Keep on top of the latest developments in your space and the companies you’re targeting.
• Observe prospect buying signals. Spot when prospects are at the critical moments of their buying process.
• Seek a warm connection. Leverage social media for introductions, gain a comprehensive view of your prospects, and reach decision makers faster.
• Educate your prospects for success. Provide buyers with the right information at the right time to stay top-of-mind.

Discover how to use enterprise social relationship platforms to build relationships with prospects that drive revenue by downloading the guide now.

https://socialbusiness.hootsuite.com/guide-social-selling-action-plan.html?Last_Associated_Campaign__c=701a0000000jDRS

Remember to pass this on to your friend and co-workers, too. Sharing is caring!

Three Things That Make or Break Social Media Marketing Success

Three Things That Make or Break Social Media Marketing Success 1Social media has gone from an exploratory novelty to a must-have for companies large and small in just a decade or so. In just over a decade, we have seen the public adoption of Facebook, rise and fall (and reemergence and fall) of MySpace, a storm of success brought on by Twitter’s 140 character micro-posts, and more. The landscape has quickly evolved and continues to do so – and with that, our tactics must also shift to keep up with the new.

Beyond the actual social media sites available, the social media public has also changed. Teens are abandoning Facebook, leaving this once social media giant to the 30’s and up crowd (who’d have seen that one coming five years ago?!).

Being successful in social media marketing has countless variables, but there are three main factors that most affect your success in the social media realm: timing, your network evolution, and your metrics.

Read on to learn more about the three factors that most make or break your social media marketing success.

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With App Acquisition, Facebook Enters Fitness Tracking Market

Facebook is leaping into the fitness tracking market by buying a Helsinki-based maker of a mobile app that can track users and automatically determine whether they’re walking, running, biking or riding public transportation.

Facebook is announcing plans Thursday to acquire ProtoGeo Oy, maker of a mobile app called Moves. The app works in the background, quietly gathering loads of data from the phone’s accelerometer, then displaying the results in a minimalistic fashion, with each activity represented by a colored circle.

The Moves app is an “incredible tool for the millions of people who want to better understand their daily fitness activity,” Facebook said in a press release Thursday.

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