Have you taken a good look at the accounts you follow on Twitter? Initially, when you set-up your Twitter account, you likely took Twitter’s helpful advice and followed 15 celebrity or popular accounts. Once you were through this phase, you took it upon yourself to find local accounts to follow using the search function with key words, phases, and people.
You happily settled into your Twitter routine, scrolling through the feed of most recent tweets.
Then it happens.
“Who is that account? Why are they showing up on my feed? I don’t remember following that account.”
Twitter, the micro-blogging social media darling, was launched July 2006. Its claim to fame is its blogging platform that allows users to send messages that are 140 characters or less. Secondly, it is also an extremely simple platform to navigate and update account information, including usernames.
When it comes to bad online reviews and negative brand sentiment, i’ve got a fair bit of experience in the area. I spent 18 months working for a prominent online retailer, who over the years, had managed to amass a startling number of dissatisfied customers. This dissatisfaction manifested itself in a veritable avalanche of negative reviews and sentiment. Before any active online marketing could commence, the first priority was to stem the tide of negativity and that meant understanding where it had all come from.
It turns out that a profit focused approach had been used for years, leaving in it’s wake a plethora of customers unhappy with the service they had received. With old processes still in place, it was impossible to instigate change, so this acted as the starting point. Gradually, the internal culture was changed, and new processes were put in place that addressed some of the common issues our customers were facing.
Turning Negative Sentiment Around
A large part of creating a great blog and engaging social media posts is having great content. If your company is creating useful, relevant content that your audience wants to see, share and interact with, you’ll grow your audience, see more engagement and establish yourself as thought leaders in your field. Not to mention all the SEO benefits. Some of the best ways to create content are through images, videos, screencasts and webinars. If you don’t have design skills, you might have been using MS Paint, Word or PowerPoint to create anything visual. Please, close Paint and take a look at our list of the best tools for content creation for 2014.
Three years ago in my article "SMB Social Analysis - Can Money Buy You Friends?," I conducted a designed experiment to test the effectiveness of paying to expand a local businesses' social community. I plopped down $197 for a promised 1,000 new Likes, which were supposed to materialize in 30 days. Well, let's just say the test was a disaster. Yes, I eventually received 400 Likes, however, the vast majority of my newly purchased Likes were bots or fictitious accounts, thereby creating no value in the purchase beyond the bragging rights of the sheer number of Likes to my page.
Fast-forward three years and many vendors still exist to "Buy Real Facebook Fans and Likes Cheap," and the price has dropped to between $25 and $50 for 1,000 "real" fans. Yes, I am a sucker, so I will pony up $25 to gauge the effectiveness of the audience I can purchase. Expect the results in a future column. However, today's exercise is to gauge the relative effectiveness of Facebook's own ad/promotion products and analyze their benefit for local businesses.
Facebook Promote Page
Accessed simply from the Admin Panel on any company page, the "Promote Page" function provides a cost-effective way to ad community (Likes) so as to increase the effective reach of your Facebook marketing efforts.
Content is at the heart of social media marketing: without it, what do you have to offer?
In this post, I’m revealing my content generation & marketing secrets to improve your marketing, make content easier to generate, and get more mileage out of the content you’ve already got.
What is Content Marketing?
Content marketing is creating information, from your brand’s unique perspective, you can use to differentiate and promote your business.
Content Takes Many Forms
Because I’m a writer, I think of content as a blog post or an article – something in written form.
But it doesn’t have to be.
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