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What Happened to Facebook Pages' Reach?

112987077Several Facebook page managers are crying foul at decreased fan counts and lowered levels of engagement. But what's to blame? PostRocket, which helps brands manage their Facebook campaigns, addressed several rumors with its take on what's going on with EdgeRank, the Facebook algorithm that determines what is seen and by whom.

Mike Maghsoudi, PostRocket's co-founder, wrote about a few of the rumors swirling around,with regard to decreased page numbers. Maghsoudi addressed the notion that Facebook tweaked the EdgeRank algorithm to hurt fan pages, countering that this was done to make it so that users see the content they'd be most likely to interact with. He suggested that pages that are blaming EdgeRank should refocus some of that angst into creating better content.

Maghsoudi did take Facebook Insights to task, however, noting that it is a bit wonky at the moment.

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Warning: Facebook Gold, Silver, Bronze pricing status update is a Hoax

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OK, let's try this again: Facebook will never charge its users to gain access to the social network. Yet messages to that effect are finding their way onto users' walls yet again.

Sophos' Naked Security blog reported that the latest version is the following all-caps monstrosity (unedited):

FACEBOOK JUST RELEASED THEIR PRICE GRID FOR MEMBERSHIP. $9.99 PER MONTH FOR GOLD MEMBER SERVICES, $6.99 PER MONTH FOR SILVER MEMBER SERVICES, $3.99 PER MONTH FOR BRONZE MEMBER SERVICES, FREE IF YOU COPY AND PASTE THIS MESSAGE BEFORE MIDNIGHT TONIGHT. WHEN YOU SIGN ON TOMORROW MORNING YOU WILL BE PROMPTED FOR PAYMENT. IT IS OFFICIAL IT WAS EVEN ON THE NEWS. FACEBOOK WILL START CHARGING DUE TO THE NEW PROFILE CHANGES. IF YOU COPY THIS ON YOUR WALL YOUR ICON WILL TURN BLUE AND FACEBOOK WILL BE FREE FOR YOU. PLEASE PASS THIS MESSAGE ON...

According to Naked Security, this message appears to simply be a hoax, with no malware or other dangers attached to it.

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Key Metrics You Should Be Tracking

112987077The ultimate digital marketing win is to create brand loyalists who advocate for you. But what metrics can gauge your progress? Here are some to consider.

The ultimate goal for any brand is to gain the loyalty of its most valued customers. Creating a consumer base that acts as advocates for your brand is the reward of fostering a strong dedicated audience. And it's much more impactful than anything a traditional media buy can produce. So why don't we all do it? It's hard. Is it enough to simply have a brand that is recognizable? Or are there other aspects you can be measuring directly? PrecisionDemand CEO Jon Mandel speaks with iMedia's Bethany Simpson about the key metrics you should be tracking to not only better understand your audience, but to engage them into the ranks of your valued brand loyalists.

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Google Warns, 6 in 10 will leave your mobile un-friendly site

112987077A reminder from Google on its Mobile Ads Blog: Two thirds of consumers report they're more likely to buy from a mobile-friendly site, and a little less than two thirds (61%) say they'll abandon a mobile site if they don't see what they want right away.

Those findings are from a Google survey conducted by Sterling Research and SmithGeiger in July of just over 1,000 US smartphone Internet users. Fully 96% of consumers reported they've encountered sites that were clearly not designed for mobile devices. (Think of a newspaper site that simply makes itself tiny to fit a tablet screen. Painful.) 50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly. Conversely, of those who have visited a mobile-friendly site, 74% say they're more likely to return.

"The fastest path to mobile customers is through a mobile-friendly site," concludes Google. "If your site offers a great mobile experience, users are more likely to make a purchase."

 

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7 Easy Steps to Effective B2B Marketing on Facebook

112987077Facebook has drastically changed the way we do things, including how we discover products, how we shop, and how we conduct business. Whether you are in e-commerce, retail, imports, wholesale, or manufacturing, your Facebook page is a great channel for promoting your business at minimal costs. B2B online marketers must not undermine the value of integrating Facebook in their B2B marketing campaigns – if they do not want to be left behind by savvy competitors that is.

I've searched Facebook one too many times for companies I would like to know more about only to come upon pages that are outdated or worse, completely neglected. I find myself wondering if these companies even realize what they are missing out on. B2B companies can use Facebook in pretty much the same way B2C companies do, with only some special considerations. Whereas B2C companies put the spotlight on their products, it's a little trickier for B2B companies, most of which use social media mainly to build credibility, engage customers, and generate new leads.

Brand Networks CEO Jamie Tedford recommends using Facebook to tell the story behind your brand as a means to "humanize" your company. PR and social media expert George Guildford says the new Facebook pages enable you to create a visual identity that people can easily relate to. If you're still in knots overFacebook marketing, you could stop worrying because here's a checklist on how you can optimize your company page:

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