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2013: Measuring The Intangibles of Social Media

2013 Measuring The Intangibles of Social MediaWe've been programmed to produce results. Most business leaders chase the achievement of a result through the emphasis of tangible goals...increase sales by X% or decrease cost by X%. With all the emphasis on tangible results business has forgotten the intangibles are what create the results.

The media loves results. Results, good and bad, are used to craft stories that get mass attention. Mass attention drives traffic, ratings and advertising revenue. Corporations and institutions have learned to feed the media with the aim of influencing their results. The influence of media can be used to reach more people. The more people reached increases the odds of a transaction. The process has been followed for hundreds of years.

Then the media and the results of media changed due to this intangible thing called social media.

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2 Ways You Can Make Search Engine Optimization Irrelevant

149089294If you are taking the time to read this article, then you probably already know that search engine optimization is one of the cornerstones of most successful Internet marketing plans, and that understanding your markeitng personas is crucial to reaching prospects.

For most companies, it's the cheese on pizza – the one thing they know they want as a tool to attract customers online.

With that in mind, it almost seems sacrilegious to ask whether it's possible to completely ignore Google, Bing, and their many smaller competitors. Could you actually structure your online marketing plan to make SEO irrelevant?

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How To Use SEO Properly: Shake It Up

How To Use SEO Properly Shake It UpSometimes I think that all the information necessary for success in life is contained in the classic nursery rhymes. You've heard the adage "don't put all your eggs in one basket"? Well it turns out the goose's advice reigns just as true for digital marketers as it did the gatherers of old.

When it comes to search engine optimization, or SEO as it's more commonly known, the biggest mistake digital marketers make is focusing solely on one tactic. "Blog, blog, blog!," "We need links," "The website, people!" In channeling all your efforts into one of these activities, you optimize that area only at the expense of all the others.

Why not diversify your tactics and reap the benefits of many methods? In doing so you'll reach a larger audience, build a more complete brand, and save yourself from many monotonous afternoons engaged in the same SEO activity.

Here are some areas in which you should switch things up:

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Why You Should Consider This: Add Youtube Video to Facebook

Why You Should Consider This Add Youtube Video to FacebookIf you're involved in Internet marketing at all, you know the value of leveraging social media toAdd Youtube Video To Facebook boost your SEO and to keep people talking about your brand. Chances are good you already have accounts on Facebook, Twitter, Linked-In, or similar services.

However, there's a tendency among Internet marketers to think about online services as though each is distinct. IE, they have "a YouTube strategy" and "a Facebook strategy" and so forth. What many fail to recognize is that, online, you can mix and match your strategies, using multiple services at once for maximum effect.

Choosing to add a youtube video to facebook is an excellent example of this. While both services can bring you great returns individually, when taken together, you get something much more than the sum of their parts.

Consider:

Why You Should Add YouTube Video to Facebook

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What Social Media and Christmas Have In Common?

What Social Media and Christmas Have In CommonBeing a father allows me to see things in different ways. Christmas is one of those things.

As a child, I was constantly reminded that the true joy of the Holiday Season was giving, and not receiving. While I admit that lesson was lost on me when I was 9 years old, I now completely understand the concept as I look at Christmas through the eyes of my own 9 and 2 year olds.

I can honestly say that my gift this holiday season is enjoying my family's reaction to the gifts that they receive.
Giving Through Social Media

If the key to Christmas is giving to receive, the same can be said with regard to social media. While we all use and participate in social media in different ways and with different goals, a very common thread is to drive engagement. I've found that if you give through the ways listed below, you will receive back two-fold:

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