2014 is around the corner. And if your 2014 social media plan is going to be effective, it needs to be tailored to meet your objectives for next year. Download the Social Media Tactical Plan Template to create a customized social media strategy that will help you achieve your marketing goals for 2014!
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This customizable social media tactical plan will help you:
- Drive more unique traffic to your website
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Don't forget to share with your friends and colleagues!
Younger viewers have less video ad recall than their older counterparts
Are millennials online video viewing habits substantially different than those of older viewers? Data from a November 2013 survey of online adults in the US conducted by YuMe and IPG Media Lab seems to indicate the answer is "yes."
The survey found that millennials, defined in the survey as those ages 18 to 34, were more likely to watch digital videos in almost all content categories than their older counterparts. While 37% of millennials watched TV shows online frequently, only 26% of Generation Xers (those ages 35 to 54) and a mere 16% of baby boomers (those age 55 or older) did the same. The gap in watching user-generated content was also dramatic, coming in at 33% for millennials, 21% for Gen Xers and 15% for baby boomers. The only content category for which millennials did not lead other age demographics was online news.
2013 has been a banner year for social media.
Twitter went public.
Google+ broke 1 billion users.
Vine, Instagram Video and Facebook hashtags hit the scene.
And there were tons of notable social media moments from brands around the world – both epic wins and total fails. As 2013 comes to a close, let's take a look at some of the best social media success stories of 2013.
Best real-time response: Oreo
Football fans everywhere panicked when the lights went out during Super Bowl XLVII. The game resumed quickly, but one brand took advantage of the 35-minute power outage: Oreo.
In his book Tweet Naked, online marketing expert Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author discusses how to choose which is best for you, a personal or a business brand.
Before you can launch your brand, or take your current brand onto social media, you need to determine which direction you want to take; a personal brand or a corporate image. In some cases, you'll have both. If you have the opportunity to build a personal brand, you should do it. A lot of businesses fail for reasons beyond their control; people sell or move on to new projects or companies. If you have a personal brand, your followers will be with you, eager to see what you do next. Your personal brand follows you to your next endeavor.
Your profile picture is an important tool. It is likely the first thing someone is going to see on any of your social media accounts. Some types of profile pictures an actually sink you and your company at a steady rate instead of helping to boost views and engagement. The sad thing is that many people have taken their profile images in the wrong direction.
You Are Selling Yourself
Every professional is actually selling themselves. Whether you own a business or simply work for one, you can have a huge impact on the way your business is perceived by the general public. Business owners often realize this eventually, but start ups may not have yet. The idea is that you are representing your business. If you act unprofessional, your business will be viewed as unprofessional. You must be above reproach at all times, even in your personal life.
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