Social media geeks like myself have long debated the value of Klout. Some say Klout is silly and has no real applicable value while others say that it is an industry standard for figuring out if someone has a large share of voice online. Sure, the scoring system can be construed as silly, however we absolutely need a ways to figure out just how influential people are in the digital space and Klout provides a decent approximation. The Klout debate will still rage on, however the importance of content marketing is NOT debatable. Klout knows this and have positioned themselves as an awesome new content marketing tool. This makes perfect sense because at the end of the day the content that we share is precisely what makes us influential. The NEW Klout measures your online influence AND recommends articles for you to share based on your topical interests. The interesting thing here is that usually platforms recommend content for YOUR consumption while Klout recommends content that should resonate with your audience. There are a ton of reasons why the new Klout is awesome, however here are my favorite aspects of it.
Although there may not be a one-size-fits-all SEO strategy — due to the fact that ideal strategies will vary greatly between industries, company capabilities and business models — one thing remains true for everyone regardless of the size of the search team: ruthless prioritization of SEO efforts remains a critical component of SEO planning tasks.
Still, prioritizing SEO efforts often presents itself as a common challenge, especially for those that lack direct experience managing both SEO and analytics regularly enough to gauge the impact of potential SEO changes.
Proficiency in SEO prioritization depends on one’s ability to correctly assess the impact of changes within an increasingly ambiguous data model, so it requires not only a deep understanding of technical SEO and SEO best practices but also solid statistical analysis capabilities to boot.
In fact, it has been estimated that although nearly 80 percent of employees collect data or use data for decision-making, only 38 percent have the skills and judgment to use data successfully.
Everyone in business today is being asked to do more with less. There is constant pressure to improve performance, maintain growth and beat the numbers. From large multinationals to independent contractors, increasing efficiency is top priority. Here are five tips that you will help you grow your business, without adding more overhead:
Automate tasks with software. Lots of tools are now available that allow for many manual tasks to be automated. For example, social media management tools such as Buffer or HootSuite let you queue up content and have it post automatically. They also let you manage social media as a team, instead of as individuals. Most blogging software also has similar functions. Set up content to post in advance, which frees you up to focus on generating new material.
Email marketing can also easily be automated. Low-priced software from vendors such as Hubspot and Marketo allow small companies to build automated customer relationship management systems that rival the sophistication of what Amazon has had for years.
In his book Tweet Naked, online marketing expert and Social Media Firm CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author takes your Twitter skills to the next level by describing nine things you should be doing to up your Twitter game.
Do you want to be a rookie or a pro bowl veteran? The way you go about "tackling" your career is similar to being a rookie or a veteran. You can go through the day-to-day and remain average, or you can study, practice, train and try to find every possible advantage you can over your opponents.
For me, the following are simply things you must do to take part in everyday social media. To others, these might feel like advanced techniques and tactics that are at a higher knowledge level and maybe even desire level when it comes to doing social media. But if you want to elevate your game and get the most out of your investment (time and money) in social media, then take it to the next level with these nine tips and tricks.
The No. 1 complaint from businesses new to social media is: “I just don’t have time.” What these people don’t realize is that social media doesn’t always require a huge commitment, especially Twitter.
As Facebook constantly changes its algorithm and increases preference for promoted posts and ads, turn to Twitter for free and effective small business social networking. Your plan of attack involves two main tools: Hootsuite and Twitter Lists.
Once you’ve mastered this setup, your daily Twitter routine will winnow down to 10 minutes in no time.
1. Set up your Hootsuite account.
Hootsuite is a free social media dashboard. There are others available, but this one is my favorite. Once you’ve linked your Twitter to Hootsuite, you can add streams, social networks (which we’ll ignore now) and tabs. Add these streams to your first tab: Scheduled Tweets, Sent Tweets, Mentions, Direct Messages and My Tweets, Retweeted. Simply click “Add Stream” and follow the prompts.
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