Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don't correlate to how well your business connects with customers online, but 100 shares doesn't necessarily mean 100 sales — and it certainly doesn't measure the potential value of those 100 shares.
For example, were any of the 100 fans sharing that post actually influencers? Did the fans in question sign up for your list, or share and forget? Are your likes and follows actually impacting your sales? Many business owners wouldn't know how to start answering those questions.
To find out which social metrics are really worth monitoring, we asked a panel of successful young entrepreneurs to share which numbers they're tracking right now on Facebook, Twitter and other social media sites. Here's what they had to say.
It's easy to forget how sky-high expectations were for the Facebook IPO. The day before the company went public, some investors reasonably assumed that by the close of the market, Facebook would be worth $140 billion since the average first-day pop for tech companies was 32%.
Forbes also urged investors to "Buy Early And Buy As Much As You Can." A poll of 800 people determined that Facebook would close at $55 on its first day as a public company, putting it in that ethereal $140 billion range.
A year later, we all know how things actually turned out. Facebook's stock price jumped a mere $0.23 on that first day. Over the next few months, the stock bottomed out at $17.55 — less than half its opening price. The backlash was so fierce that there was even a movement to dump CEO Mark Zuckerberg in favor of a more seasoned chief executive. Viewed in cold economic terms, the Facebook IPO was a bust.
Whenever I post tips, insights or other links on Twitter, Facebook, Google+ or even on my own blog, I hear from followers: "Thanks so much for sharing. This is really helpful!" This feedback is gratifying. After all, the reason I'm spending time finding and sharing this stuff is to cultivate relationships with colleagues, clients and prospects.
So how can you find great stuff as part of your content marketing efforts? Even better, how can you become a curator known for generously sharing the best of relevant content? Here are some tips for you. Of course this is not an exhaustive list, but instead shows simple steps you can start today.
First, you need to find great content.
Social media seems to be driving an increase in plastic surgery, according to an annual survey of 752 members of the American Academy of Facial Plastic and Reconstructive Surgery conducted in 2012.
The AAFPRS survey found a 31% increase over the previous year in the number of requests motivated by prospective patients' concerns about how they appear on social media. Interestingly, the same period saw a steep decline in the number of prospective patients who relied on social media as a source of information about plastic surgery, from 35% in 2011 to just 7% in 2012; 57% got their information about plastic surgery from other online sources, and 33% relied on referrals.
Many bloggers stop the promotion of their content on social media sites at Facebook and Twitter. While Facebook and Twitter are great ways to spread the word about new and existing content, it is by no means the only relevant social media platform available to bloggers. Google+, however, has broadcasting components that can make the promotion of content easier and can create more interactive reader experience.
Back End SEO
Simply setting up a Google+ page automatically gives bloggers a little more search engine juice. Because Google+ is a feature of Google, the platform is designed to be more easily found by the Google search engines. Through the simple stages of page set up, you can choose to incorporate title tags, meta tags, and keywords through Google+'s step by step process – no extensive knowledge of coding needed – making your blog, Google+ page, and even individual blog posts more easily found through Google searches.
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