Thanks to the work we do with our Digital Career Portal, we’re always talking to students, graduates and candidates who are interested in entering the digital sector and dishing out advice on what they need to do to get their foot in the door.
From tightening up your social media privacy settings to cleaning up your digital footprint, there are lots of things you should be doing prior to applying for digital jobs – and if you’re interested in entering the fields of digital marketing, copywriting or online content, setting up your own blog should definitely be top of your list.
Now, I’ve covered blogging tips and advice on this blog before (namely, why no one’s reading your blog, how to survive a blogging burn-out, the 10 commandments of blogging and the 5 secrets to blogging success) but I’ve never actually blogged about what you should do when starting your own blog… so today I thought I’d change that.
You see, it’s all well and good telling someone to go and start their own blog – but that statement on its own isn’t actually that helpful. OK, so everyone knows what blogs are and reads them – but setting up your own blog and getting it all going is a completely different story. I mean, where do you even start? And how do you even set a blog up?
Twitter announced its Ads API program a year ago today, allowing advertisers to run their campaigns through API partners like Adobe and Salesforce. Now it’s giving the program a new name — the Twitter Marketing Platform Program — as well as a new website.
Why the change? In a company blog post, Twitter says, “We expanded this network of partners beyond advertising alone, and today we’re pleased to introduce a new name for our entire suite of partners.” (It’s not totally downplaying the Ads API’s role on the program, though, as you can see in the badge to the left.)
The Marketing Platform Program is part of Twitter’s broader certified products initiative. Building this kind of partner ecosystem has been a big part of Facebook’s ad strategy, too.
We believe in giving our members access to the business knowledge they need to be great at what they do. To put that simply, we are making a commitment to our members: the time you spend on LinkedIn will make you better at your job today.
The valuable Influencer posts and the wide range of professional content from millions of publishers that we currently aggregate on LinkedIn are powerful, but only the tip of the iceberg. Combined, our members have extremely valuable and varied experiences; however, their knowledge and expertise has not yet been captured and shared.
Starting today, LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled. Now members have the ability to follow other members that are not in their network and build their own group of followers. Members can continue to share their expertise by posting photos, images, videos and their original presentations on SlideShare.
I'm often asked my thoughts on what I feel makes a great blog post - my answer normally resolves around it being helpful, inspiring, opinionated, clever, funny etc etc etc. The actual content and what you write about is one thing, but you need to have the bones of a blog post to apply the meat to. This blog post identifies five key components your blog posts should always have. The earth-shattering content is up to you...
1 - Imagery
Imagery can be used to illustrate your point, catch the eye or just make people feel something. It's also a key factor in breaking up your posts and moving them away from screeds of text. You must also think about how imagery within your blog out with your actual blog post - when you add a blog post to social networks such as LinkedIn or G+, it will pull an image through alongside a snippet - you want this to stand out. The image at the top of this post will be the one I choose for this purpose as it rams home the subject of the post. Don't overdo it on the imagery front - too many will make your post hard to digest and can be a pain in the butt for those reading your posts on a mobile device.
A doctor can have plenty of degrees on the wall and books in book cases, but patients just want to know what the doctor can do for them. A smart social media strategy can help build that credibility.
One of the most important ways businesses can build credibility online is by viewing their social media strategy as a means to educate potential clients. Regardless of your industry, chances are pretty high that over the years you’ve developed a little mental list of
- Things I wish my clients knew before they called me
- Top ten mistakes people make
- One thing people can do to make their life easier
In the medical field, this might include proper medicine storage, preventing disease, aftercare for certain procedures. In accounting it might include tips for daily bookkeeping, comparing interest rates and common mistakes businesses make in hiring new employees. Attorneys might want their clients to know how to respond to a legal summons, what NOT to do when they’re thinking of suing someone or key clauses to look for in a new business contract.
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