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Facebook adds "Registered to Vote" Life Event

112987077With Election Day just weeks away, Facebook continued its efforts to push voter registration, following up on its creation of the I'm Voting application with CNN with the addition of a new life event in which users can indicate on their timelines that they have registered to vote.

The social network said in a note on its U.S. Politics on Facebook page that users can share the details of how and why they registered to vote, as well as control who sees the information on their timelines.

More details follow, along with step-by-step instructions, from Facebook's note:

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Small Businesses Win Big through Facebook

112987077Thanks to a partnership between Facebook and American Express, five small businesses earned $25,000 and social media help as part of the Big Break For Small Businesses contest. Casale Jewelers of Staten Island, N.Y.; Hendrick Boards of Orange County, Calif.; Dick Pond Athletics of Chicago; The Produce Box of Raleigh, N.C.; and Dutch Monkey Doughnuts of Cumming, Ga., were the lucky winners.

Hendrick Boards is an eco-friendly skateboard shop owned by David, Donny, and Darren Henderson. The company loves animals, and some proceeds from skateboard and apparel sales go toward a local animal shelter, rescue, or sanctuary. Hendrick has grown its fanbase on Facebook through this benevolent mindset, and it wants to grow to help more pet-minded nonprofits.

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50% of consumers value a brand's Facebook page more than its Website [Infographic]

112987077If you're debating the power of social media for branding, here's more proof that it matters: About 50% percent of consumers think a brand's Facebook page is more useful than a brand's website, a new study suggests.

Market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are viewing a brand's Facebook presence as more important than ever.

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Men 'Like' Facebook Ads more than Women

112987077Women may like Facebook more than men, as evidence by the fact that approximately 60% of the social network's population is female, but for marketers looking for consumers who like their ads, targeting men may be a more effective and cost-efficient approach.

That's according to a new study conducted by marketing software firm Kenshoo and Resolution Media which looked at 65bn Facebook ad impressions and 20m clicks over the course of the last year.

What their study found: despite the fact that they make up a minority of Facebook users (42%), men produce 60% of all ad clicks. They also cost less to reach as well, with the average CPM and CPCs for males being 16 cents and 51 cents, respectively, versus 20 cents and 68 cents, respectively, for females.

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Is Myspace about to return victorious?

112987077Last night I saw a video called 'This is Myspace'.

Mywhat? Remember that? MySpace - a home for musicians and their fans, launched back in 2003 and reaching an estimated value of $12billion dollars at what is seen as the height of its peak in 2007.

Despite a series of often frequent and slightly fractured re-designs, Myspace lost its crown in 2008, as Facebook overtook it, lunging forward in audience share. Myspace was lost. Rapidly losing value, employees and users, the site looked like it was becoming a social deadwork, and had become absolutely engulfed in painfully customised profiles and crippled by spammers.

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