On its surface, Facebook’s News Feed algorithm appears as a helpful tool that delivers only the information most likely to appeal to its users’ unique likes and personality. It’s the ultimate customer-centric device.
“Our goal is to build the perfect personalized newspaper for every person in the world,” Facebook CEO Mark Zuckerberg explained in a public Q&A in 2014. “We’re trying to personalize it and show you the stuff that’s going to be most interesting to you.”
Zuckerberg has also revealed that to achieve this level of personalization, out of the 1,500 or more stories aimed at each personal profile every day, Facebook delivers only a fraction of that. Adding all 1,500 to your News Feed would make the platform overwhelming and drive users away. This means each post you see on your News Feed won out over more than a thousand others.
Content marketing is one of the key elements of digital marketing today. In times when something can go viral one day, and drop into oblivion the next, it's not easy to grab attention online and get best results from digital marketing campaigns. One thing is still the same - a "safe bet" you might say - and that is that high quality content will always be the king, and the most important part of any online marketing campaigns.
75% of marketers have recognized that and are investing more in their content marketing campaigns, and plan to work on creating more high quality content in general. To underline the importance even more, it's worth noting that 70% of people want to learn about a brand via quality articles, rather than the usual adverts.
Across the country, major retailers like Macy’s and RadioShack are closing hundreds of storefronts, but online, small and mid-size businesses are thriving. Thanks to eCommerce, businesses that were once limited to local customers are expanding their reach across the country, and around the globe.
Whether you’re a storefront taking your business to the next level, or a startup trying to keep overhead costs low, eCommerce should be a vital part of your sales strategy. And just like a traditional storefront, your website needs certain elements to make it successful in the ever-crowded digital landscape.
It's not hard to get lost amidst the ever-expanding sea of content online. Back in 2015, there was reportedly 2 million new pieces of content uploaded every day, so you can only imagine how big that number is now. So, how does one “swim out” of the water and get their content to stand out?
Going back to the basics is always a good idea, and reading through an alphabet is a great way to do it. The below infographic is here to help with that, with a selection of key terms in content marketing that even experts with years of experience might ovverlook as their process evolves.
Chatbots - a service, powered by rules, and sometimes artificial intelligence, that your customers interact with via a chat interface - have come a long way over the past couple of years, from basic robo-helpers embedded into websites, to more human-like helpers central to aiding with customer service on social media.
Rather than a complete turn-off, nowadays, many people actually enjoy interacting with them.
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