Do you know about Facebook’s 10-year master plan?
Most people don’t, but understanding the basic outline of Facebook’s plan can be a major advantage for marketers who are playing the long game.
You see, most businesses are so focused on day-to-day operations and Facebook’s last feature launch that they aren’t able to strategically plan for their business’s future with the advertising giant.
If your business is creating content in order to drive sales and improve PR, well done, you’re likely ahead of the curve. Content marketing is a proven way to build your business in the modern digital landscape, and an increasingly important element in any organization's marketing mix.
However, you’ll quickly learn that creating a quality piece of content doesn’t guarantee that it'll receive the sort of exposure and engagement it deserves. In fact, millions of great blog posts go virtually unread because their creators didn’t appreciate the importance of promotion.
If you stopped reading this post right now and went and Googled your own name, you'll probably see your LinkedIn profile on the first page of results.
Whether you like it or not, people are finding you via LinkedIn.
How's your profile looking? A little dusty?
Back in January, we reported that Facebook was testing a new application questionnaire feature for Facebook Groups to help refine and improve the group membership process. That test appears to have gone well – this week, The Social Network has confirmed that Group membership questions are being rolled out to all users.
As reported by TechCrunch, group admins will now be able to pose up to three questions for people requesting to join their Group to answer – this is what the layout of those questions looked like in the initial test phase.
Customer feedback is essential to business development, and social media provides a whole new range of options to help monitor, track and respond to customer queries and comments.
But in order to ensure you’re maximizing the potential of customer feedback, you also have to be asking the right questions, at the right time, and in the right way.
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