What are consumers really looking for from eCommerce websites?
That's the question MDG Advertising sought to answer with their latest report - they went looking through various consumer studies and data resources to establish the five key elements that consumers have identified as essential elements of the eCommerce experience.
The below technology vendors were part of the native advertising technology landscape research presented at the beginning of the year. One of the categories that falls under the native moniker is paid influencer marketing or influencer advertising.
There are plenty of earned media influencer marketing solutions out there that merely identify influencers and/or track them. It’s then up to the brand to reach out and pitch them on why they should participate in an influencer program.
LinkedIn continues to add smaller updates and features to help refine and improve the user experience.
Earlier this week, we reported that LinkedIn is now giving users the ability to add images in comments, and now, LinkedIn has announced some new tools to help users get a better understanding of who’s viewing their profile – and ideally, why.
Lead magnets are content offers that entice your visitors to share their contact info in order to download them.
We recently wrote an article on how to create lead magnets that win clicks and influence customers - in that piece, we covered how to make lead magnets which provide value to your target audience. But we got so many good questions about the supporting structure that lead magnets require - and they do require a lot of supporting structure.
As more and more people use social media more often, and upload more of their personal information to their profiles, identity theft and misuse becomes a much larger concern. This issue is particularly prevalent in India – according to research by Experian, identity theft is the most prominent form of fraud in the nation.
But identity theft isn’t the only way to misuse online data.
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