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2016's Most Shared Facebook Articles (And What to Learn From Them)

most shared FB articleEarlier this week, BuzzSumo published their list of the most shared content of the year across Facebook, Twitter and LinkedIn, and it’s another great, data-driven post from the BuzzSumo team, definitely worth checking out. But there were some interesting themes among the most shared posts - the Facebook posts in particular - that are worthy of extra attention as we look to 2017 and how to refine our content strategies to align with Facebook’s audience and algorithm.

But first off, a quick reminder – back in June Facebook released an algorithm update which put more focus on content from friends and family, as opposed to content from Pages.

 

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3 Most Under-Utilized Social Media Marketing Tactics

3 most under utilized articleWe're all aware of the many benefits involved with brands successfully utilizing a social media strategy to benefit their marketing communications, with a key contributing factor being that it's essentially free to set-up your social media presence and maintain it going forward.

However, there are additional cost-effective social media tactics that brands are still under-utilizing - check out the top three listed below:

 

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5 Actionable Social Media Takeaways from the Customer Service Summit

5 actionable social takeaways articleThe Incite Group held its 6th annual Customer Service Summit in New York last week, and as is my custom at conferences, I live-tweeted (using hashtag #INCITECS) as a form of note-taking. This makes it much easier to share my learnings later.

Much of the discussion was about customer service social media, with great case studies from brands about being proactive, handling a crisis, leveraging messaging apps (and yes, bots), and being willing to experiment.

Conversocial CEO Joshua March explained that people turn to social media for customer service because it’s easy, convenient, and mobile.But they have clear expectations of the brands they engage:

 

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4 Digital Marketing Tips for the Holidays

digital marketing holidays articleDuring the holiday season, there are opportunities galore for digital marketing. This is the time when people set out to buy gifts for friends and family, and while they’re doing that, they might also decide to buy something for themselves. Who can resist the displays, the discounts and the urge to indulge in some retail therapy while everyone else is doing the same?

Holiday shopping increased by 12.1% between 2014 and 2015 and there’s no reason to believe there won’t be an increase again this year.

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