Facebook has been putting more emphasis on Groups of late, adding new tools and features to help promote increased use of what Facebook themselves have labeled an ‘under-appreciated product’.
Many don’t realize it, but Groups has over a billion monthly active users, a milestone they hit ahead of both WhatsApp and Messenger, underlining their utility and value within the Facebook experience.
Social media influencers – like Instagram stars or YouTube celebs – often promote products they like, either as part of a brand relationship or as means of generating income through affiliate sales. Now, Amazon is looking to get in on this action as well. The company has quietly launched the “Amazon Influencer Program,” which is currently in beta testing as of a couple of days ago. Similar to the Amazon Affiliate program, the new program will offer influencers commission on products sold, but is not open to the public.
If you’re managing social media marketing for your business, you need to consider the potential of Instagram.
The image-based platform has seen significant evolution in the past year, with the addition of Stories, live-streaming and a feed algorithm to uncover the most relevant content. And for businesses specifically, Instagram has also grown, adding business-specific profiles, improved ad options and, coming soon, shopping tags, which could be huge.
Influencer marketing has gained a lot of popularity among marketers in recent years. It’s been on a fairly steep incline since 2015.
That presents a challenge to marketers who've been doing it for a while. Sure, you might have a network that’s engaged with your content and a few VIPs you can rely on to help promote, but they’re getting busier as more companies try to work with them.
The key is following the right steps in planning, research, and nurturing relationships consistently.
Facebook’s giving you a new way to broadcast live on the network. Well, new if you didn’t already have it – they’ve been rolling it out for a few months – but now, all users can live-stream from their desktop PC, in addition to their mobile device.
As explained by Facebook:
“While it’s been possible for people to go live to Facebook from mobile devices since last year, desktop or laptop computers provide a stable camera setup that can be beneficial to many types of Facebook Live broadcasts — from Q&As to vlogs to tutorials to any broadcast from someone who isn’t on the move.”
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