Real-time Marketing 101: What is it? It’s how to turn moments of opportunity into branding gold. Fortune favors the prepared in life — and in opportunity marketing. According to eMarketer, 80% of marketers believe that real-time marketing must happen within an hour of the relevant event to be effective. More than half go even further, saying it must be within one minute.
Do you need more significant ROI from your marketing campaigns? You could improve results 2X-5X or more by implementing an account-based marketing strategy.
Influencer marketing platform FameBit has been oddly quiet since being acquired by Google’s YouTube one year ago, according to several executives in the advertising and entertainment industries (“I have not heard anything from them since they went to YouTube. They don’t even cold-call us anymore,” said one agency exec). Now the company is getting ready to break that silence.
“Definitely we’re being strategic in the sense that we want to get it right. We have a lot of things in store for creators that we want to get right,” said FameBit co-founder Agnes Kozera when asked about the company’s low profile post-acquisition.
There’s no ignoring social media in 2017 - it’s how we find, research and interact with businesses.
And, social media isn’t going anywhere. If anything, its usage is only growing.
I’m sure you know you need a social media strategy, but where are you supposed to get started? Well, this blog post has you covered - here's a step-by-step breakdown for building a social media strategy.
Can you think of the last time you saw something and you just had to tell your friends about it?
Do you remember having a great experience at a restaurant and later on tweeting about it?
This is, essentially, word of mouth marketing (WOMM). It's an organic way of spreading information which utilizes components of viral marketing, though unlike viral marketing, it spreads by more natural channels.
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