Landing pages and conversions go hand-in-hand, or at least, they do if your landing pages have been fully optimized and meticulously refined to improve every last element.
Whatever your business and whatever your goals, the purpose of landing pages remains unchanged and will do until the end of time – to convert. Ideally, you want every page on your website optimized for conversions, but landing pages need extra focus.
It's no simple task for a business to be successful at marketing today.
Marketers no longer have the luxury of specialization - in order to compete and thrive, they need a wide variety of skills, skills that incorporate both creativity from the right hemisphere of the brain and analytical thinking from the left hemisphere.
In short, today’s successful marketer must be both artist and scientist, because what works in marketing is both an art and a science.
You’ve had your social media profiles set up for a while. You run campaigns, are participating in chats, maybe you have even begun delving into paid social. But how do you what’s working and what isn’t?
Are you looking at analytics? Tracking metrics?
It’s easy to fall into rabbit holes of looking at numbers and making spreadsheets, but how do you know you’re looking at the RIGHT metrics?
Oftentimes, you'll hear about virtual reality and augmented reality in the same sentence, as though they're the same technologies, but there are some very important, distinct, differences between the two.
Augmented reality is a more integrative technology, in which the world becomes your screen and things like haptic feedback and binaural audio make the transition seamless. Virtual reality is more like your own little slice of a different world, as your screen replaces the sensory input around you with a virtual world.
New businesses have a lot on their plate - from preparing their products or services to registering their business name and everything in between, there’s a lot to keep track of. Yet, once your small business is up and running, getting customers to trust your company is another major task.
To build credibility and earn more customers, there are four tried-and-true ways to establish your business as legitimate. If you’re looking for ways to improve your business perception, or are just about to embark on a new business, this list is for you.
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