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Google Provides New Ways to Enhance Your Brand's Appearance in Search

google provides new ways to enhance your brands appearance in search

Google’s looking to make it easier for businesses to manage their Google listings, with a new option to manage how your company appears in Google search direct from the search results themselves.

As you can see here, new options have been added which enable you to edit your info, add photos and create mini-posts (more on those here) all direct from the search listing.

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The Most Important B2B Digital Marketing Statistics for 2017 [Infographic]

the most important b2b digital marketing statistics for 2017

Are you looking to give your social media marketing strategy a push for the last stretch of 2017?

If you're in the B2B sector, this infographic from Bubblegum Search is for you - it covers a range of key digital marketing stats for B2B brands, highlighting opportunities, trends and ideas worthy of your attention.

 

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How to Use Social Media to Stay in Touch Before, During, and After a Disaster

how to use social media to stay in touch before during and after a disaster

I'm writing this article from Beaverton Oregon, one of the tech suburbs of Portland. As I do so, my wife and our family are still trying to get updates on family members in Houston area nursing homes to make sure they're alright in the aftermath of Hurricane Harvey. We're also thinking about friends of ours in Palm Beach Florida, in the path of Hurricane Irma.

But, frankly, we're more focused on our local disaster. The Eagle Creek Fire which has, over the course of four days, lit over 20,000 acres of the Columbia Gorge on fire, and crossed the Columbia River.

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Live-Streaming for Business: How, When and Why You Should Use It [Infographic]

live streaming for business how when and why you should use it

Live-streaming is a key trend of the moment, with an increasing number of brands and individuals looking to streaming to help boost reach and engagement.

And while not everyone can be a live-stream star, and not every live-stream draws an audience, there's clearly demand there. According to Facebook, daily watch time for Facebook Live broadcasts grew 4x over the past year, while one in five videos posted to Facebook is now a live broadcast.

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WhatsApp Announces New Business Tools, Paid Enterprise Options

whatsapp announces new business tools paid enterprise options

WhatsApp is taking its next steps towards monetization, with the hugely popular messaging app announcing a range of new features designed to better facilitate business use.

First off, WhatsApp has officially announced their new business profiles, which started appearing ‘in the wild’ last week.

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