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Stop Paying For Traditional Advertising

stop paying for traditional advertisingEveryday I come across companies that are spending tons of money on advertising that is yielding them subpar results. This then makes them believe that advertising does not work. What’s the problem with their strategy? They are using traditional advertising in places where their consumers’ attention is not.

The shift towards digital consumption has significantly grown over the last few years, where most things can now be done on the Internet. Most of our social interactions and the way we consume content is largely taking place through mobile devices as a result of convenience and flexibility. The answer to many of our problems can now be resolved at the touch of a button.

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How LinkedIn Uses LinkedIn for Marketing [Infographic]

How linkedIn uses linkedIn for Marketing [infographic]If you use LinkedIn for advertising, or are considering doing so in future, this new infographic is a worthy reference point.

LinkedIn recently released their new eBook "The Secret Sauce: How LinkedIn Uses LinkedIn For Marketing". The book provides tips on how LinkedIn uses its own services to increase engagement on content. And given their insider knowledge and experience, the tips and tricks they've learned are no doubt largely indicative and worth paying attention to.

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3 Ways to Find New Opportunities with Google Analytics

3 ways to find new opportunities with google analyticsAs a digital marketing professional, you should always be looking to for new ways to expand your audience and hone in on potential opportunities. And the data for such processes is now easier than ever to access, with so many user actions and touchpoints tracked in the various analytics and insights tools available on social media and digital platforms.

One such option that contains a wealth of insights is Google Analytics, which highlights the various ways in which people find and use your website. The depth of data available is amazing, but with so many different elements, it can be difficult to know which points, specifically, you should be focusing on.

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Hootsuite Acquires Social Marketing Tool AdEspresso

hootsuite acquires social marketing tool adespressoVancouver-based Hootsuite has announced the acquisition of AdEspresso, which allows small and medium-sized businesses to split test every aspect of their Facebook and Instagram ad campaigns.

In a statement, Hootsuite said that the acquisition of AdEspresso – a global Facebook ad partner — will allow the company to sit at the nexus of $500 million in annualized social spend. The social media management platform has expressed an interest in becoming a go-to social marketing solution for businesses. AdEspresso by Hootsuite will continue as a self-service ads management product for businesses.

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SocialMediopolis On Career Experts' Top Newsletters

Top marketing newsletters article final

Career Experts has honored us with a mention in their 'top newsletters' blog post. We would like to return the favor by recommending you sign up for their newsletter full of great career advice, tips, etc. -- sign up here

Whether you’re a keen marketer who wants to stay on trend and hone your skills or a business leader looking to develop your marketing strategy, these top marketing newsletters are for you.

While clogging up your inbox with newsletters can be annoying and counter-productive, signing up for 2-3 valuable and industry-relevant ones will be hugely beneficial for your career. We’ve listed some of our favourite, top marketing newsletters below for you to choose from. 

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