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8 Tips to Help You Harness the Power of Facebook Live

8 tips to help you harness the power of facebook liveJust because Facebook Live is accessible from an app on an iPhone, that doesn't mean that a brand’s live broadcast should have the quality of an iPhone video.

Facebook Live is not an excuse to deliver sub-par content, but rather a unique platform which enables you to deliver material content instantly, and to a large group of people, giving them an immersive experience, and giving you the ability to interact with your followers in real time.

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The Top U.S. Media Publishers on Social Media - April 2017

the top us media publishers on social media april 2017For the month of April 2017, video content continues to drive engagement for most publishers in the various genres.

Powered by Shareablee data, here are the top brands, ranked by total actions (Facebook, Twitter, Instagram and YouTube) for each respective industry - take note of these leaders and check out what, specifically, it is they're doing on their pages to get inspiration and ideas for your own strategies.

In the Entertainment category, UNILAD continues to outpace it’s competitors with 94.9 million actions and an astonishing 2.7 billion video views. They continue to set the bar very high for content producers in all categories.

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4 Reasons Why You Need An Organic Social Media Strategy

4 reasons why you need an organic social media strategyDespite all of the pressure that social networks are putting on brands to spend money on paid social in order to reach their audiences, it’s important to understand that both organic and paid social media are needed to be truly successful.

Organic social media is the use of the free services and tools that each social media platform provides to its users. This includes posting status updates, links, and images with captions for your audience. The purpose of organic social media is to build a community of loyal followers and customers through posting relevant content, and interacting with those who interact with your brand. If you want to show customers your true values and culture, while also learning about the values of your customers, organic social media marketing is the best way to do so​.

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Facebook Updates News Feed Algorithm to Further Limit the Reach of Clickbait

facebook updates news feed algorithm to further limit the reach of clickbaitFacebook's rolling out a new News Feed algorithm update which focuses on reducing the reach of clickbait, which is still one of the most complained about elements of The Social Network.

As explained by Facebook:

“People tell us they don’t like stories that are misleading, sensational or spammy. That includes clickbait headlines that are designed to get attention and lure visitors into clicking on a link. In an effort to support an informed community, we’re always working to determine what stories might have clickbait headlines so we can show them less often.”

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