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Instagram Expands Access to Branded Content Tools

instagram expands access to branded content tools

Think seeing words like #ad, #spon, or #sponsored in captions ruins the post? So does Instagram.

After a few months of testing, Instagram has granted access to its much anticipated Branded Content tools in an effort to improve transparency and simplify the process for businesses working with creators, and vice versa. According to the company, the tools are now available to influencers, public figures, publishers, and business accounts.

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Your Audience is Telling You What Content They Want - Are You Listening? [Infographic]

your audience is telling you what content they want are you listening

When you work with an organization for years (or even months), the industry lingo, company product offerings, and mission statements become ingrained in everything you do.

For marketers, this can be both a blessing and curse: Being knowledgeable about your industry is crucial to good marketing, but it may also come with a knowledge bias that makes it difficult to see things from the perspective of your actual customers.

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It’s Showtime: How to Integrate Social Media into Your Tradeshow Strategy

its showtime how to integrate social media into your tradeshow strategy

Tradeshows and events play a significant role in the marketing mix of many businesses, providing a hands-on opportunity to knowledge-share, network, and showcase your brand’s latest and greatest / best and brightest.

A great example of this is, of course, the buzz Twitter generated from its launch during South By Southwest way back in 2007.

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How to Utilize Social Data to Enhance Your Marketing Process [Infographic]

how to utilize social data to enhance your marketing process

One of the key advantages of social media marketing is data, and the ability to utilize the information stored on the various networks to better personalize your communications, improving relevancy, and likely response.

But how can you use the available data effectively, and what should you be looking for to improve your outreach?

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5 Ways to Increase Thought Leadership and Build Trust

5 ways to increase thought leadership and build trust

The concept of “thought leadership” tends to get thrown around a lot, especially in the realm of digital marketing. Depending on who you talk to, it could either be an objective to achieve, a reputation to aspire for, or a career-defining condition. Exactly how does one get there, though?

And is there really a proven process for attaining a reputation for thought leadership?

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