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6 Stats to Improve Your Social Media Strategy

6 stats to improve your social media strategy

To achieve business results with social media marketing, you need to understand what your intended audience likes and dislikes. By understanding their motivations in engaging with your brand, you can tailor your social media strategy to ensure you're delivering the right message to the right audience at the right time.

A recent Sprout Social study of over 1,000 social media users uncovered some interesting stats that can help improve your social media strategy - here are some of the key findings.

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4 Beautiful Social Media Content Ideas that Drive Engagement

4 beautiful social media content ideas that drive engagement

Are you struggling with publishing remarkable social content that captures attention? Perhaps you’re seeking ways to spice up your business social media pages to drive better engagement.

Whatever the goal, your reasons are valid in wanting to improve your social media strategy. You see, more consumers desire to connect and engage with their favorite brands on social. Getting creative with your content is key to keeping them interacting on your pages.

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Do Negative Reviews Hurt Your Click-Through Rates?

do negative reviews hurt your click through rates

You know your business needs online reviews, but did you know your reviews have a direct impact on your business’s click-through rates in local search results?

Well, a recent study by Brightlocal found just that - review star ratings are a big deciding factor in whether or not consumers will choose to click on your business over the competition.

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Stop Overlooking Videos as a Top Marketing Tool

stop overlooking videos as a top marketing tool

Written words with images may be powerful tools in your inbound marketing arsenal, but you can amp up your inbound power even more if those images happen to move.

Yes, we’re talking about video, one of the most effective yet commonly overlooked marketing tools that can increase engagement on your website. You won't believe the statistics on video effectiveness...

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