As I wrote in Twitter for Rookies: Simple Guidance for Getting Started, it is perfectly appropriate to open a Twitter account with the intent to just listen. You never have to send a single tweet. Twitter even says so themselves. But, depending on your goals and objectives, you may decide you want to become an active tweeter. If that's the case, you'll want to make sure you engage in Twitter best practices to ensure you're viewed as a valuable contributor rather than a noise creator. This post offers 11+ tips to help you accomplish just that, so you can avoid being this guy:
First Things First
As with all our Twitter guidance, this post focuses on using Twitter for professional purposes. Given that, you'll want to keep the following in mind:
- Engage in ways that enhance your individual professional and/or organizational brand(s) and avoid mistakes that can hurt them. (Yes, that seems like a "no duh" objective, but you'd be surprised how many people forget it.)
- Focus on maximizing your ability to create and maintain a strong signal/noise ratio.
- Strive to appeal to rookie/casual users, who are likely to have a much more narrow view of acceptable behavior than active/ardent users.
Facebook is launching a new way for brick-and-mortar business owners to measure if their Facebook ads drove in-store sales, even if customers never clicked. Businesses can buy ads, then send Facebook privacy-safe data on who bought what, and Facebook will tell them how much people who saw the ads bought compared to those who didn't.
By providing confidence in return on investment from ad impressions, Facebook could get advertisers spending more, especially on mobile where ad clicks disrupt the user experience. Plus, the info could help marketers learn what ads actually resonate with people, which in turn helps users and Facebook by making ads in the feed more relevant and less annoying.
Today at a press event in New York, Instagram founder Kevin Systrom has announced that the photo-sharing service is introducing private photo-sharing and messaging. The feature is called Instagram Direct.
Instagram has always been a mostly public social network, with a broadcast structure instead of connections based on mutual friendship, like Facebook. The introduction of Instagram Direct marks a new phase for the company.
Now, users who follow each other will be able to send each other private chat-like messages, which can include photos or videos (of course). Previously, users have only been able to like or publicly comment on pictures.
Here's how it works:
When you go in to post a picture (the same way that you've been posting pictures on Instagram), you'll see two new tabs on the top of the post: Followers and Direct.
In the age of personal brand marketing, it's just not okay to let your LinkedIn profile sit collecting Internet dust until you're ready to look for your next job. If your profile isn't current, or if it communicates indifference, not only are you likely missing career-transforming opportunities, but you could also be giving people the wrong impression. Most important for marketers, a stale profile means you're losing out on the chance to build thought leadership clout and keep your company's brand top of mind.
Here are seven reasons your LinkedIn profile might be coming across as a social media hot mess.
1) Your headshot was taken at a BBQ.
Your LinkedIn photo should make potential employers or business partners feel comfortable with you immediately. Would you show up for a business meeting, beer in hand? Would you wear a strapless party dress? Not likely. Your photo should express "relaxed and at ease," yes. But make it an energetic, in-your-element, confidence-exuding ease.
One of the great things about my job is the opportunity to work with some of the leading B2B companies in the US and worldwide. This gives the FMP team and me the ability to track the most significant issues facing marketing and sales professionals. For the past couple of years, we have been publishing the top B2B sales and marketing trends that we believe will have the most impact on a company's ability to gain and maintain competitive advantage.
In the rapidly evolving B2B arena, knowing the key trends can help you refine, adjust or enhance your strategy. For B2B sales and marketing professionals who want to improve their practice and results, one of the best things about the end of the year holidays is using some of these slower days to reflect on progress, review the achievements and challenges of the past year, and think ahead to how your strategy can evolve and improve.
With that in mind, here are five key trends that can contribute to your success in 2014. By the way, this post was excerpted from my article on this subject in Colorado Biz Magazine. You can read the full article here.
Bring on the school holiday pageants, local baseball games and armchair poetry slams... YouTube today announced that it is expanding its live video services to the masses. Everyone who has a verified account can now stream live video on YouTube, and verified accounts can now create a Google+ Hangout on Air.
The company today has not given an update on how much take-up the live service has seen overall, but big-name, high-profile live events have proven to be major draws on the platform. The Red Bull Stratos Mission, for example, drew 8 million concurrent viewers.
Live events give Google a way to complement the role it plays as the archive of the long-tail and keeper of viral clips. "Appointment" viewing around live events presents specific kinds of advertising opportunities and helps YouTube position itself more securely as a TV alternative.