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Yahoo Aims to Remedy Premium Ad Slump With Self-Serve Tool

Portal Seeking $10,000-Per-Campaign Commitments for Early Inventory Access Yahoo is trying to lure back advertisers who have curtailed their spending on the portal's higher-priced ads. How? By making it easier to buy some of the company's most lucrative ads and target them using the Yahoo's audience data.

Yahoo is planning to introduce a self-serve version of its automated premium ad-buying tool, Yahoo Ad Manager Plus, in September, according to people briefed on the matter. A Yahoo spokeswoman said the company doesn't comment on products that aren't in the market yet.

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Facebook Bans Like-Gating: What Can Marketers Do?

banlikesStarting November 5, 2014 (and August 7, 2014 for all new apps) like-gating will no longer be allowed on Facebook Pages.

According to Facebook,

  • “You must not incentivize people to use social plugins or to like a Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.”

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8 Game-Changing Marketing Lessons From the ALS 'Ice Bucket Challenge

ALS8-15Understanding why this effort has been so successful might just save your next social media marketing campaign.

If you have any social media presence at all, particularly on Facebook or Instagram, over the past few weeks you have probably noticed a daily influx of video posts in your timeline of people dumping buckets of ice and water over their heads. Fear not--this is not likely in reaction to the effects of global warming or people trying to escape the "heat" being generated by summer boy band tours. This viral phenomenon is the "Ice Bucket Challenge," which is being taken on by growing numbers of men, women, and children to help bring awareness to amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig's disease.

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It's baaaccckkkk! Join 45 Social Media Experts at Web's Largest Online Social Media Conference... Social Media Success Summit 2014!

SMMS-814Social Media Success Summit 2014 is a special online conference designed to help you master social media marketing, brought to you by the experts at Social Media Examiner. Forty-five of the world's leading social media pros will show you how they succeed with social. This takes place totally ONLINE over three weeks – and the best part is that by registering, you also get access to replays of everything, in case you miss some sessions. To see the whole itinerary and the slew of events, click here:

http://bit.ly/1undLti

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New Free Lookbook - Improve Your Email Open Rates & Conversions with these 20 Eye-Catching Designs

 

mkt8-13What separates the awesome emails from the ones that go directly to the trash? Two things: the headline and the graphics! Download Marketo's new eBook, Email Lookbook Spring/Summer 2014, to see examples of exceptional marketing emails and learn how you can employ these clever design ideas and tips to increase your own email performance!

DOWNLOAD NOW FREE: Full Link - http://pages2.marketo.com/email-lookbook-2014-socialmediopolis-august2014.html?source=Email-Sponsored&comment=socialmediopolis-emailsponsored-august2014&_kk=&offer=Email%20Lookbook%20Spring/Summer%202014&utm_source=marketo&utm_medium=paid&utm_campaign=na
Short link - http://bit.ly/1kmVkBz

Inside this lookbook, you'll see emails with:
- Attention grabbing headlines that work wonders
- Eye-catching designs you can copy
- Clever text ideas to improve click-throughs
- Fresh new ideas from experienced experts

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