We’ve all had slow days, we’ve all been overwhelmed, we’ve all felt left behind by the next big thing — this is why it’s crucial for content marketers to stay absolutely positive and enthused about what they do.
Like any job, a few lax moments in the brain department and we start seeing negative returns. This is deadly for social media marketing, especially when every share, like and comment builds upon one another. How, then, do we stay inspired doing the same thing day in and day out?
Over the past year HubSpot has partnered with Guy Kawasaki to bring his social media expertise to the HubSpot audience, and they wanted to share it with you as well! Check out three free awesome resources to help you grow your social media following, and create awesome social media posts to increase engagement and reach.
1. Guy Kawasaki's 10 Tips for Building a Social Media Following [On-demand recording]
Guy has over 7.5 million followers! He must be doing something right. Access his top tips for free in this on-demand recording of Guy Kawasaki on how he grew his social media following.
Access it here: http://bit.ly/1x5VPpe
Not every trick to boost visibility and engagement can stay in favor forever. We asked some of Entrepreneur’s favorite experts in marketing and social media which trends folks can finally put to rest.
Rethink real-time marketing
Brian Honigman, BrianHonigman.com
"Yes, many people are active online during the SuperBowl, but that doesn't mean every brand and business needs to be chatting about the event as it happens. For many businesses, chatting about the SuperBowl makes no sense for their audience.
Are you staying up-to-date with the most recent Facebook updates and other changes? If you’re not, you’re in luck! We’ve rounded up some of the social network’s most recent announcements and updates that affect businesses.
1. Updates to the News Feed Algorithm (Again!)
Facebook has announced two major changes to the News Feed algorithm in the last couple of weeks. Both affect businesses and how you craft your Facebook posts.
Twitter has unveiled new changes designed to enhance your microblogging experience.
Revealed in a two-part tweet posted Wednesday, Twitter announced an updated web font intended to improve "speed and readability," more color options on user profiles, and new buttons on profile pages to send tweets or direct messages to another user.
- Are you attending the Social Media Success Summit? This fantastically productive event is not to be missed!
- Employees on Social Media? Have No Fear
- FREE ONLINE EVENT - Register today and join 20,000+ fellow marketers at the Marketers First Virtual Event!
- What Marketers CANNOT Learn From the #IceBucketChallenge
- How Using Images in Social Marketing Can Help Improve Business
- Getting Social Media Marketing Right the First Time