In his book Tweet Naked, online marketing expert Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author briefly describes the top social media platforms and their pros and cons.
When it comes to choosing which social media platforms you'll utilize, select those that offer the best potential for reaching your ideal audience and broadcast the type of media you've decided is best suited for your company. Most people and companies can't be amazing on every platform; that takes a huge amount of bandwidth and resources. Instead of having a sub-par representation in a lot of places, be awesome on a few of them.
How do you decide which platforms are best for your needs? Here's a brief overview of the most significant platforms as they pertain to your business needs.
Cold sweats, night terrors, and sleepless nights. Is your company's social media marketing campaign, or lack there of, keeping you up at night? Whether your company has been in business for over 10 years or your business has just bloomed, in order to set up the most engaging social media marketing campaign, there are a few elements you need to consider.
Here are 7 questions to asking before and during your social media campaign:
1. Who's my audience and where are they?
You probably already know the 20-something hipsters are your ironic graphic t-shirt's main customers, but did you know their social media preference is Instagram? Pinpointing your brand's target demographic and being aware of how and where they use social media is an important first step to creating the best content and outreach.
2. What's my brand's spirit/personality/identity? What are we about?
Viral videos get millions of views but do they really help companies grow? Contributions to the revenue stream are possible when the videos connect with people that use the products or services. Without that connection, a video is little more than entertainment.
It's hard to remember that the real objective is to sell products and services when creating videos. The allure of virality is too strong. After all, do a few thousand dollars of sales really compare to a million views?
One question I'm asked on a regular basis is, "why aren't my videos viral?" Here are my top ten answers:
As an early adopter and enthusiastic proponent of GooglePlus, I continue to be surprised at the great resistance by brands and agencies to using this feature-rich new platform. Often, it is compared to Facebook, as in the recent post by HootSuite.
As I help agencies and brands develop GooglePlus strategies, teach them how to use its many features, and answer questions in GooglePlus Helpouts, I gain greater appreciation for G+ every day. While Facebook is predominantly a place to follow friends and post photos of cats, GooglePlus has more serious business capabilities.
Here are three reasons why GooglePlus is different from and should not be compared to Facebook:
1. The misunderstanding of Google Plus by so many people comes from thinking of it as a social network. It is, in fact, a new platform that is creating the biggest change in online communication since interactive websites.
When the Weidert Group team writes about blogs we tend to focus on the guts of a post – the quality of the writing, the relevance and value to the audience, and the connection between the topic and the target's pain points. But there are some "must-haves" beyond those crucial basics.
To be effective in attracting the readers and demonstrating your company's value to your target, every blog post should include these 6 essential elements.
A point. Too many posts are written without a thesis – the statement that says "this is what I'm writing about and the position I'm going to take." It frames everything – for you as you write the post and for your reader. In a blog post talking in-depth about thesis statements, Weidert Group's Greg Linnemanstons wrote, "As a writer, your thesis helps you focus by forcing you to declare what precisely you're proposing, arguing or defending. When you provide readers with clearly understood focus, it's far easier for them to make a quick judgment on relevance; they can see instantly if your point of view is something that matters to their life or business."
Snapchat CEO Evan Spiegel said on Wednesday that 70% of the photo-sharing app's users are female, according to a new report. Spiegel shared the breakdown, along with a few other metrics, at a closed-door conference hosted by Goldman Sachs in Las Vegas.
Snapchat did not share the size of its total user base. The company did not immediately return a request for comment.
A Snapchat spokeperson said on Tuesday that its users send 400 million "snaps" — that is, pictures or videos — each day; that number doubled the 200 million snaps sent back in June. For comparison, Facebook users share approximately 350 million photos per day, but this number doesn't include Instagram shares or video uploads.
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