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Hackers Unmask Anonymous Posters On Secret, Including App's Founder

S10-24“This is the third girl I’ve dated in three weeks, and none of them know about each other.”

“I’m late. I don’t know how to tell my husband. Especially since he had a vasectomy.” 

“Is Lucy the cutest dog?” 

These are recent posts on the mobile confessional app Secret, posts which typically veer toward the salacious and should all have one thing in common: they’re anonymous and untraceable. Yet in the above three cases they weren’t.

Security researchers Benjamin Caudill and Bryan Seely were able to identify the names of their friends behind the first two posts. They also learned that the third post about “Lucy” came from the founder of Secret, ex-Googler David Byttow.

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Why ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing Plan

C10-24It is no secret that not just any content will succeed in online marketing.

Your content must engage your readers, increase brand awareness and improve your bottom line. In the past, many companies simply threw some keyword-rich content on their websites and hoped it would stick. Keywords remain important but it is crucial your content is informative, relevant and interesting. Content+ found that interesting content is one of the top three reasons that consumers follow brands on social media.

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Review sites like Yelp can now legally manipulate reviews for cash. But should they?

Y10-24Update:

In a statement to VentureBeat, Yelp denies filtering reviews to allow a more positive or negative slant depending on whether or not a business is a customer of Yelp. In addition, Yelp says that the court decision mentioned below does not state that such a practice would be permissible, but instead simple that the statute under which prosecutors brought the case was incorrect.

A lot of ink has recently been spilled over a recent California court decision that defends Yelp’s right to manipulate reviews as a protected form of “aggressive advertising.”

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Even with $5.5M in funding, Ello’s future looks unclear

E10-24So the Ello saga continues, and this time with $5.5 million more in the bank, and a new kumbaya-esque charter and legal status that’s leaving us with more questions than answers.

Yesterday, the hip alternative — and ad-free! — social network announced that it has raised a lot of new funding, and that in the name of staying true to its promise of keeping ads and data-brokering off its minimalist, black-and-white piece of the Web, it’s filing to become a public benefit corporation (PBC) in the state of Delaware.

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Why Being Human on Social Media Is the Best Strategy You'll Ever Have

SM1024You’ve read a million list posts on how to do Facebook, Twitter, Instagram and (insert another social media network here) for your business. In search of faster growth, more engagement and that elusive return on engagement, you’ve tried tactic after tactic and tool after tool but it’s just not working the way you’d hoped. 

Tactics can be great. And tools can save you time. But if you lose sight of this one simple principle, it’ll be all for naught: Social media at its core is social. It’s about real relationships with real people.  

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