Contact  | About |

  • join community 2014
  • explore resources 2014
  • join social trax 2014
  • The Social Mediopolis Community is teaming with knowledgeable & experienced members...
  • Reap the benefits with our cutting edge Social Media network partners...
  • Dive into the Social Trax Discussions - enlighten others, or get enlightened...
  • home top right a 2014
  • home top right b 2014

Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)

email7-19There’s non-stop buzz about social media in all its forms: How to use it, when to maximize it, and how to grow your followers. While social media can be valuable, email is still where it’s at when it comes to online marketing power.

Almost half of Internet users in the U.S. spend an hour or more reading their email every day, according to new survey data conducted by My.com, the developers of myMail, a free mobile application that allows individuals to monitor all of their email addresses through a single inbox. We also check email multiple times throughout the day. Three-quarters of survey respondents said they check email in the morning, half check at lunch, almost six in 10 say checking email is the last thing they do before they go to bed.

Continue Reading

 Print  Email

Twitter Tells Brands They Can Reach 30% of Their Followers for Free Sharing new stats with marketers

tw7-19Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent of their followers in a given week with a consistent and free tweeting strategy. That level of free exposure contrasts with Facebook, where brands have to pay to be seen by more than 5 percent of their fans.

"On Twitter, nothing comes between your tweets and your followers," the company said in a blog post today announcing new measurement tools for brands and verified users.

Continue Reading

 Print  Email

Facebook tests new 'buy' button for online purchases in U.S.

FB7-18(Reuters) - Facebook Inc is testing a new "buy" button on its website that will let consumers purchase products that are advertised on its social network.

The new service, which Facebook described on Thursday as a test with a "few small and medium-sized businesses" in the United States, represents the Internet social networking company's latest effort to play a bigger role in the e-commerce business.

Facebook said its new Buy button will be available on the mobile and desktop PC version of its website and will allow consumers to purchase goods directly from participating businesses.

Continue Reading

 Print  Email

Using Data to Build a More Effective Content Strategy

data7-18If you’re familiar with online marketing, you’ve undoubtedly heard the expression “content is king.” Establishing an active business blog, social media presence, and engaged online community can help improve your search rankings and increase your sales over time. But for many businesses, developing these things is easier said than done. More and more companies are taking their operations online, and most of them are working towards achieving the same goals. With all the competition out there, setting your business’ content strategy apart can seem like an insurmountable task. But in reality, it can be as simple as taking a deeper look at some key data. Here’s how you can harness your data to develop a more effective business content strategy.

Continue Reading

 Print  Email

Marketers Find Strengths, and Limits, to Twitter Amplify

amp7-18Can Amplify Be More Than Another Passing Phase in Social TV?

Cashing in on the social chatter surrounding TV programming has been a dream of networks and Madison Avenue for the past few years. They pounced each time mobile "second-screen" apps like Viggle and GetGlue came along and promised deeper engagement with viewers, but struggled to assemble large enough "social TV" audiences to make deals worth the effort.

Continue Reading

 Print  Email

More Articles...

quote 1

quote 2

quote 3