Visual content is an important element of any digital marketing process. Indeed, according to this new infographic from LinkedIn:
"When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later."
Facebook is launching a new ad product which looks to expand on the best elements of the traditional marketing catalogue approach.
As first reported by Business Insider, the new units are called ‘lifestyle templates’ and will take the user from a News Feed add to an interactive display unit, with each of the featured products in an image shown beneath.
Social Media and its evolution into an effective digital marketing medium have changed the face of customer connection and promotion. Social platforms have advanced well beyond their initial beginnings, growing into all-encompassing tools for connecting, browsing, shopping - you name it.
These days, brands need to have a social media marketing strategy in place - but in order to maximize the potential of social, your business also needs to be doing more than just posting and sharing content.
Content discovery app BuzzSumo recently added a new feature that could provide significant help to those looking for new content ideas – and importantly, ideas that resonate with their target market.
The new tool, which adds to BuzzSumo’s expanding list of features, is called ‘Question Analyzer’, and it helps provide relevant context by crawling ‘hundreds of thousands of forums, as well as sites such as Quora, Reddit and Amazon’ in order to pinpoint the key questions people are seeking answers to on any topic or niche.
It may not have augmented reality face filters or live-streaming, but Pinterest has steadily been going about its business, building the platform into a highly influential shopping companion. Indeed, recent data suggests that Pinterest drives higher purchase intent than any other social platform, with some 93% of active Pinners using the platform to plan for purchases.
Of course, there are a lot fewer Pinterest users than there are on, say Instagram (175m MAU vs 700m on Insta), but still, if your audience is active on Pinterest, you definitely need to be there too - and one of the most popular categories on Pinterest is ‘women’s style’.
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