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Snapchat Adds Context Cards to Sponsored Lens and Geofilter Campaigns

snapchat adds context cards to sponsored lens and geofilter campaigns

As Snapchat works to boost advertiser interest - especially in the wake of their latest, disappointing performance numbers – the app has announced a new option which will enable brands to use Context Cards in their Sponsored Lens and Geofilter campaigns.

The new option will provide a ‘More’ prompt at the bottom of the screen on Snaps which use Sponsored Lenses and Geofilters.

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Reddit Adds New Chat System, Moves Towards Bigger Revamp

reddit adds new chat system moves towards bigger revamp

Reddit has announced a new direct chat system, which will function similar to the way messages do on Facebook – a move which has raised concerns among some Reddit users.

The new Reddit chat layout (on desktop) provides a pop-up prompt at the bottom right of screen, similar to Facebook, where you can engage with other users in real-time.

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Facebook's Adding New Cover Slideshows for Pages

facebooks adding new cover slideshows for pages

Here’s a quick one – following on from their addition of cover videos for Pages, rolled out to most Pages earlier this year, Facebook is now also enabling Pages to add Cover Slideshows to showcase their business and build more engaging Pages.

Of course, you do also have to consider how many people are actually coming to your Page at all – most Pages see the majority of their Facebook traffic coming from news feeds, not from Page visits, so it may be the case that spending too much time sprucing up your Page could provide little benefit.

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5 Ways Social Media Monitoring can Enhance Your eCommerce Efforts

5 ways social media monitoring can enhance your ecommerce efforts

Social media monitoring - or social media listening as it’s also sometimes called - is a way to collect real-time mentions of predefined keywords from the online sources.

The best social media monitoring tools gather data from a range of online sources: social media platforms, blogs, forums, news sites, and websites, etc.

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