Twitter used to let you put whatever imagery you wanted up as the background on every Twitter page you surfed on. It was glorious. If you made a photo of your boss Matthew Panzarino your background, you’d see his little face on the background of your timeline and notifications page.
We know that using personalization in marketing works, and we are fast heading toward a future where hyper-personalization will become the norm.
But those who wish to reach the utopia of “one-to-one marketing” have a number of hurdles to leap, one of which is a key finding in my latest State of Marketing Technology report, released today on VB Insight.
In a new experiment, Twitter has started displaying a Related Videos section when people are not logged in to the social network’s desktop web client.
Twitter appears to be using favorites as a signal to figure out which tweets with media to highlight under Related Videos, which shows up on the right side of certain tweets and Twitter user profiles.
The Internet is complicated. If you think about the innumerable calculations that go into every Google search just to bring you the perfect information for your request, it can almost be overwhelming. Trying to appeal to every line of code in Google’s core algorithm to rank higher would be virtually impossible, even for the most advanced programmer.
One of the most amazing things that I do every week is talk with world-class achievers. These men and women work in different industries, but they are people who have reached the top of their professions and overcame an incredible amount of hardships to get to where they are now.
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