For anyone who pays attention to the stock market (which I don’t) or the news (which I do), it’s clear that Twitter hasn’t been looking so hot these days. Last month, the social platform fell short of its projected revenue for the first time as a public company. Somewhat embarrassing, right? Twitter’s much younger cousin Instagram even surpassed its monthly active user count when it hit 300 million monthly active users back in January.
Keeping up with the ever-evolving SEO industry can seem like a pain, but it’s a requirement for anyone that wants to stay relevant in this digital age.
If you ignore these concepts, you risk finding yourself plagued with penalties and poor rankings. And when your business relies on search traffic, these negative effects can have catastrophic consequences.
This TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which aired their final episodes.
As this week kicked off, Twitter was buzzing about Sunday's Mad Men finale. Trending several days after the episode aired, Mad Men garnered thousands of tweets, one of which came from Coca-Cola, thanking Don Draper the shout out at the end of the series.
Converting visitors into leads is much easier said than done. In fact, there are quite a few best practices every marketer should consider when optimizing content, calls-to-action, landing pages, forms, and channels.
So to keep you on track, here are 5 tips from HubSpot's ebook, The 30 Greatest Lead Generation Tips, Tricks & Ideas. Read the eBook here: http://bit.ly/1zsndQn
Many nonprofits, such as Operation Smile, the World Wildlife Fund and the Central Park Conservancy, are doing Twitter so well they're outperforming their business brethren.
Branding. Marketing. Selling. There are countless reasons why you would use social media for business. And if you’re a nonprofit organization, one of those reasons is fundraising.
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