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How Social Media Is Reviving the Teaser Campaign

TC10-16Teaser campaigns have always been popular, but the ability to push these kind of campaigns on social media is drumming up even more interest.

One of the most noteworthy marketing campaigns of the year couldn't have happened without Twitter. In May, musical group Coldplay promoted its forthcoming album "Ghost Stories" in a most mysterious way: by hiding lyrics from its new songs in libraries located in nine countries around the world. The "international scavenger hunt" started with a tweet that set fans in Mexico City searching. Handwritten lyric sheets were found in books of - what else? - ghost stories, one of which included a ticket to watch the band perform in London.

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Furthering Its Goal to Get Physical, Amazon to Open West Coast Pop-Up Shops

A10-16If you live in San Francisco or Sacramento, Amazon's about to show off its struggling line of gadgets -- tablets, e-readers and its inaugural smartphone -- at holiday pop-up shops in a mall near you.  

The Seattle-anchored ecommerce giant today confirmed that it will open “pop-up” retail shops in both California cities. The branded electronics seasonal sales push echoes a similar pop-up shop campaign Amazon launched last year in a handful of malls ahead of the holidays. 

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What Does Ello Mean for Paid Social Advertising?

E10-16Will Ello's closed, data-protected model mean changes for the social advertising landscape?

Here's the great question among marketers these days: What happens when paid social media is the only way to reliably reach your prospects? What does this mean for consumers, and what does this mean for advertisers?

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Why Franchisees Don't Use Digital Advertising

F10-15Social media is considered a must for most businesses in 2014. Why, then, do many local affiliates -- franchisees, agents and dealers -- shy away from the low cost and far-reaching tools of digital advertising?

Apparently, the No. 1 reason local affiliates avoid digital marketing and social media is because they believe the tactics are too complicated, according to a new survey by local marketing automation platform BrandMuscle.

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Teen Social Network Let Raises $600K

L10-15Let, a teen social networking app with a focus on gamification, is announcing that it has raised $600,000 in seed funding.

That’s not a huge amount of money, but the funding is interesting in the context of Let’s history. When I first met founder Pascal Lorne a few months ago, he told me that when when he launched the Let app in fall 2013, it wasn’t reaching the right audience, so he turned down outside investment and bought out his co-founders, while the developers continued working on the project part-time in exchange for equity.

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