It’s a common scenario: the pursuit of quality instead of quantity. Many marketers focus on developing a high number of leads because of a lower cost, rather than on the quality of leads, which initially cost more. When the time, energy and money spent focusing only on numbers doesn’t convert to customers, companies learn the hard way that not all customers are created equal. Quality always wins over quantity when it comes to achieving business goals and long-term success.
Over time, we’ve noticed that most brands have the right intentions when it comes to generating traffic, but their Key Performance Indicators (KPIs) lead them to focus on driving CPM costs down and increasing traffic – usually however possible. This leads to a lot of traffic, but not always the right traffic. To add to the complexity, the different departments responsible for managing the customer progression usually have completely different KPIs to track against. This creates a gap in how success is measured across the organization.
The fact is if you aren't optimized for mobile you're ultimately losing sales. Research shows that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn't optimized for mobile devices.
Considering how important a website can be for any small business it seems only natural to take the extra care to ensure the website is mobile friendly. It's amazing to me how so many websites are still not optimized for a mobile experience.
Here are five reasons small businesses must have a mobile optimized website:
1. Mobile Users are Different
Mobile users have different objectives than desktop users and typically this means they want information in quick, easily digestible bites. Customers report that their mobile purchases are often impulse buys and some statistics show that mobile users spend more money per purchase than customers do on desktop websites.
Twitter has been under fire for a decline in user numbers. The recent design changes, introduction of new ad types and the profile revamp are some of the ways by which the 140 character platform is trying to simplify and garner more reach. Looks like all this isn’t enough, since a new research provides an update on the size of an ongoing problem: getting people to tweet.
A report from Twopcharts, a website that monitors Twitter account activity, states that about 44% of the 974 million existing Twitter accounts have never sent a tweet, reports WSJ. However, Twopcharts adds that it is unable to track when someone has logged into their account. It can only tell when the account retweets or tweets its own message.
Twopcharts further said that 30% of existing Twitter accounts have sent 1-10 tweets. Only 13% of the accounts have written at least 100 tweets.
LinkedIn, the ubiquitous social network for professionals, has crossed the 300 million member mark, the company announced today.
Around 100 million of those folks live in the U.S., with the other 200 million coming from the rest of the world. LinkedIn will focus heavily on the international crowd as it seeks to become an indispensable tool for the global workforce.
“While this is an exciting moment, we still have a long way to go to realize our vision of creating economic opportunity for every one of the 3.3 billion people in the global workforce,” LinkedIn’s Deep Nishar wrote in a blog post about the 300 million milestone.
In January 2013, LinkedIn said it hit 200 million registered members, so the company has seen an average 6.6 million new registrations a month over the past 15 months.
LinkedIn is seeing major growth in India and Brazil, the two biggest LinkedIn member countries after the U.S. It’s also courting the 140 million professionals in China with the beta version of its new Simplified Chinese site, which launched earlier this year.
Clearly social media is important. But unless you know why social media is important, then you will fail to maximize its potential as an effective sales tool.
1. It properly reflects your business/brand
Your company’s social media is a reflection of the company itself. Thus, you want to make certain that your social media accurately portrays your company and the brand. All too many businesses fail to develop a social media marketing strategy, or hand over their social media to unqualified employees/interns (for the record, having a lot of Facebook friends or really liking Instagram does not qualify someone as capable of designing and executing a social media marketing strategy). Instead, a professional tone is best created through a well thought out and executed social media marketing plan. This includes knowing what you will post ahead of time, and the creation of professional looking content. Nothing screams unprofessional like a horribly sized, unbranded image that you found on Google.
"You wouldn’t create an ad campaign without a plan, would you? Your social media should be no different."
Trying to find new ways to communicate with your potential customers and increase their engagement? Start getting your current customers to share and recommend content on your behalf to increase the performance of your campaigns! Download this new eBook, 5 Ways to Encourage Customers to Share Your Content, and learn ways to motivate your existing fans, and create new ones in the process.
Download the complimentary ebook here at: http://ow.ly/vMLgW
• Turn sharing into a game increases pass-along tremendously
• Identify, recognize, and reward influencers to turn them into brand ambassadors
• Appeal to altruism – like we always say, sharing is caring
• Give them something exclusive to share for 'bragging rights'
• Let them co-create value through participation
Feel free to share this email with your friends and colleagues – after all, that's what this is all about, right? ;-)
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