Google has announced that it will begin cracking down on "intrusive interstitials" on January 10, 2017, because this type of ad "can be problematic on mobile devices where screens are often smaller." Google will be potentially penalizing - i.e., lowering the rankings - of these web pages.
Programmatic advertising results in a 55% increase of in-store sales and 35% incremental conversions, Accordant Media reports. The study found that programmatic ads led to a 78% lift in sales among consumers in the consideration phase and a 25% lift among those in the awareness phase.
Location-based shopping service Retale is taking advantage of Facebook Messenger's new option to send subscription messages with the launch of RetaleBot. Retale describes the bot as a personal assistant with the potential to outperform the Retale app with personalized shopping recommendations.
Brands should invest more in activating audiences, because shared media is 10 times more effective than digital ads, Katherine Hays writes. "It's time for brands to stop thinking about which network to spend this year's ad budget on and instead turn the focus to activating their own existing audience," she writes.
Coca-Cola is preparing to complete #ThatsGold, the company's largest social media campaign to date, which coincided with the 2016 Summer Olympics in Rio and was aimed at teens.
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